Presentation on Yummy ice-cream

2. Presentation on “YUMMY ICE CREAM”
Presented By:
Sheikh Mohsin(mcf1702517)
Sheikh Adeel (mcf1702536)
Zohaib Hassan(mcf1702512)
Noreen Akram (mcf1702523)
Waqas Ilyas(mcf1702391)
Mudassir Ali(mcf1702527)
Presented To:
Ms. Tanzeela Farsam

3. Contents:
 Definition
 Introduction
 Company Profile
 Product Profile
 Advertising
 Conclusion ,Recommendation
& References.

4. Name ,Slogan & Type
 YUMMY MILK PRODUCT (PVT LTD)
 Slogan “ ICE-CREAM IS ALWAYS YUMMY”

5. Definition:
Ice cream
 The simple definition of Ice cream is that it is a frozen dessert made from dairy
products (milk, cream) combined with flavoring and sweeteners. Modern Commercial
Ice Cream Composition 1.10-16% milk fat 2.9-12% MSNF (whey and caseins proteins,
carbohydrates ) 3.12-16% sweeteners (table sugar, corn syrup) 4.Stabilizers 0.2%
5.Emulsifiers 0.2% 6.55-64% water 7.Total solids 36-45%

6. History of Yummy Ice-cream
 The organization was incorporated in June 1980, under the Companies Act 1913 later on
Companies Ordinance, 1984 having its registered office at 124/4 Industrial Area Kot Lakhpat,
Lahore. Mr. Zahid Hamid and others are the founders of the organization. In January 1989,
Yummy was closed down and Mr. Zahid Hamid requested his Cousin Mr. Ajaz Ahmad to take the
control of Yummy and re-operate it from a start. Mr. Ajaz Ahmad come back to Pakistan from
UK and take the charge as Managing Director/Chairman of YMPL Since then his tired less
efforts, Hard working, Organized planning and continuous process of reorganization,
modernization & products diversification has virtually turned around the Company and has
given it fair position in ice-cream industry of the country. Yummy is engaged in the business of
manufacturing and distribution of dairy ice cream under the product name YUMMY ice cream
in general.

7. Early Growth & Major Development Before
re-launch
 Hico and Polka was the first ice cream companies in Pakistan. Hico is manufactured by
Pakistan Fruit Juice Co. Ltd, a family-owned company established in 1958 and Polka
manufactured in early 70’s. Due to strong past experience Polka HICO maintain a strong
good will in the mind of their customers . It was a difficult task for any New company to
make a good position in the market .So the YUMMY ICE CREAM introduced door to door
service of providing ice cream through tri cycles and also concept of ice cream parlor in
Pakistan. This concept give a huge growth to the business through their quality and door
to door service soon they became a strong competitor of hico, Polka and Igloo.

8. Major Development After re-launch
 Ice cream means the pure clean frozen product containing not less than 10% milk fat. In
1995 a multinational started selling its products containing vegetable fat under the name
“non-dairy ice cream”. This was challenged by the Company in lengthy proceedings before
the Lahore High Court and the Supreme Court of Pakistan which issued interim order in
Company’s favour. The Company’s efforts met with final success when, while notifying the
Punjab Pure Food Rules 2011, the Provincial Government upheld that the name ice cream
could be given only to those products which contain not less than 10% milk fat while
products containing vegetable fat would have to be classified as “frozen dessert” and not
ice cream.

9. Company’s Profile
 Yummy Milk Products( Pvt.Ltd )is a company which is located at industrial area Kot lakhpat
Lahore. Yummy is engaged in the business of manufacturing and distribution of dairy ice
cream under the product name YUMMY ice cream in general. Purity and quality is our
individuality. We are the pioneer in the manufacturing of quality dairy ice cream, which is our
main advantage over our competitors. We have grown up small unit to a big unit. It is our main
achievement. Ice cream parlour concept was introduced by us in the country. We introduced
ice cream verities in different flavors. We have made the public conscious about quality dairy
ice cream and carrying out business as per established standards .Yummy has strong chain of
competitors like walls, Omore, igloo and hico.

10. Targeted market in Pakistan
 Currently this company supplying their products in Punjab, Baluchistan , KPK
.Company's average sale is around 3 Million per day in summer.

11. Market segmentation
The Marketing segmentation of Yummy Ice Cream are:
1. Geographic Segmentation
2. Demographic Segmentation
3. Psychographic Segmentation
4. Behavioral Segmentation

12. Geographic Segmentation
 The Company divided the area into different segmentation as:
1. Capital territory ( Islamabad )
2. Punjab(Multan, Faisalabad , Lahore)
3. KPK (Peshawar)
4. Baluchistan (Quetta)

13. Demographic segmentation
 Demographic segmentation is market segmentation according to age, religion, gender
etc.
1. Age(whole generation whether child, young and old)
2. Gender(Male or female)
3. Religion( Product offering in Pakistan so it should be halal)

14. Psychographic Segmentation
 Psychographic segmentation involves dividing your market into segments based upon
different personality traits, values, attitudes, interests, and lifestyles of consumers .
 Yummy ice-cream do this segmentation on the basis of the taste and health conscious
customers. In this segment yummy’s built a strong image in the eye of their customer
through quality assurance & hygiene.

15. Behavioral segmentation
 Behavioral segmentation is defined as the process of dividing the total market into
smaller homogeneous groups based on customer buying behavior.
 To make the best marketing structure we can set a effective price which is suitable for all
types of social classes in Pakistan

16. Trends
 Rich creamy and pure Yummy ice cream is made at our most modern fully automatic
plant in association with world renowned Swiss, British and Danish firms with choice
ingredients under immaculate hygienic condition and strict quality control. According to
Pure Foods Rules 1965, only products made with pure milk and butter may be called ice
cream. This has been seconded by the verdict from a court of law.

17. Particular Brand
 The Products of Yummy Milk Product(Pvt. Ltd) are Butter , Yogurt , Milk and Ice-cream
but their most well known product is Ice-Cream

18. Mission and Visions
 Deliver satisfaction and quality assurance to our consumers using state of the art
technology . Offer a work environment that inspires trust and loyalty in people . Engage in
continuous efforts to explore new horizons in our business.
 To create a healthy and a prosperous future for the generations to come. To share our
knowledge with people around the globe, for a better tomorrow. To become consumer’s
most trusted brand.

19. Product Profile
 Yummy ice-cream offers 36 unique flavors which are available in sticks, cone ,
cups and liters quantity(paper packing , Plastic packing)
 Famous products are:

20. Market share
 The company has less market share. Because the price compared with others
brands pretty much high. Competitors offers Frozen desserts as ice cream in low
price. So the consumers prefer frozen desserts . The major share of the market
is in the hands of others brands.

21. Marketing Mix
 A combination of factors that can be controlled by a company to influence
consumers to purchase its products.
1. Product.
2. Price.
3. Promotion.
4. Placement.

22. Product
 The Yummy is an ice cream manufacturer company and make ice cream in
around 36 flavors. Ice cream is known as frozen desert and it required a specific
environment to maintain its frozen condition. In product Yummy Ice Cream uses
natural ingredients rather artificial ingredients. Famous products of Yummy are
Fiesta, Donut , Chocolate Bar , kiddy cup, super corn and many more.

23. Price
 The price is one of the utmost essential p of marketing mix. Pricing is significant
because it is a remuneration to the company and must be in hand to complete
the other p’s of marketing mix. The prices which Yummy set for their products
are relatively higher than Walls and Omore because of its high cost of natural
ingredients. In case if there are many substitutes of a product, people prefer to
buy the low price products. In this environment where Yummy has the
competitors like Walls and Omore, so it must reduce its prices at the level of its
competitors.

24. Promotion
 Yummy uses different ways of promotion to capture the market and to increase its
sales. It uses pamphlets, leaf lets, wall posting, bill boards and Pena flex. The best
promotional strategy which yummy is currently using is sponsoring different events
and participating in different children’s and family festival. These strategies increases
the brand image of the company. Unfortunately Yummy don’t has any distribution
channel to promote its products via this channel as discussed in placement.

25. Placement
 Yummy ice cream was initiator of the door to door service of ice cream through
tricycles to ensure their product availability in different corners of Punjab, KPK
and Baluchistan. Apart from this yummy has their own ice cream parlors in
different main cities like Capital territory (Islamabad), Punjab (Multan,
Faisalabad, and Lahore) KPK (Peshawar) Baluchistan (Quetta).

26. Advertising before re-launch
 The source of Advertising before re-launch are:
1. TV.
2. Radio.
3. Pamphlets etc.

29. Advertising after re-launch
 Source of Advertisement now a days :
1. Face book.
2. YouTube.
3. Twitter.

30. Swot Analysis

31. Strength, weakness , Opportunity, Threat

32. Conclusion &Recommendation
 As we have analyzed the current situation of yummy ice cream, now we can say that
company has not adapted better promotional ways like TVC and Newspaper add. So
company should choose these effective channels. Another issue is of the distribution
channel. Company should make strong distribution channel to capture more market
and also they should launch their product in Karachi and Hyderabad. Moreover
company should also consider the price factor, they must reduce its pricing strategy.
 Yummy should run Mobile vans across the cities to reach to the more consumers.
And make contracts company buyers like airlines, restaurants and canteens. Through
these ways Yummy will see positive growth rate

33. References
 Internship report on yummy ice cream factory lahore.docx. 2018. Internship report on yummy ice
cream factory lahore.docx. [ONLINE] Available
at:https://www.scribd.com/doc/243824373/Internship-report-on-yummy-ice-cream-factory-lahore-
docx. [Accessed 22 jan 2019].
 Yummy ice cream Yummy ice cream. [ONLINE] Available
at:http://www.slideshare.net/shahzadasuleman/yummy-ice-cream-14999310. [Accessed 22 jan
2019].
 Yummy ice cream . [ONLINE] Available at:
https://www.facebook.com/pages/yummyicecream/205548305013?fref=ts. [Accessed 22 jan 2019].
 Yummy ice-cream.com.pk [ONLINE] Available at:
https://yamail.xyz/?__cpo=aHR0cDovL3l1bW15aWNlY3JlYW0uY29tLnBr
http://yummyicecream.com.pk/ [Accessed 22 jan 2019].