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MGT153 assignment (DABS Chocolate presentation)


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MGT153 assignment (DABS Chocolate presentation)

  1. 1.      We choose to manufacture chocolate because as according to some research, Malaysia is the fourth highest per capita consumption of chocolate in the world at approximately 10 kg of chocolate per annum. It is found that 90% of people consume chocolates(42% consumers are of age group 10-20, 33% consumers are of age group 21-30.) DABS Chocolate is taken based on each capital of partners’ name (Dayah, Adlina, Balkis and Syahirah) We produce variety of DABS Chocolate which are chocolate drinks, cooking chocolate, chocolate bar, sweets and cosmetic chocolate. All of these chocolates are packaged in an artfully designed packaging which could only be described as world-class. We are able to produce a large amount of quantity and will offer good quality chocolate with reasonable price. Product innovation and quality customer service are our long term key.
  2. 2. The basic activity of our business is producing and selling halal chocolates.  Our company produce, create new recipe to add more variety of chocolate that we have produce and sell chocolates around the world.  We produce chocolates in variety types such as chocolate drink, chocolate bar, cooking chocolate, sweets and cosmetic used.  We focus on manufacturing and retailing. All the chocolates we produced will be sending to our own shop, supermarkets, small companies and salons.  Location : Kuah Town, Langkawi, Kedah.  Main customer is everyone. Specifically, Chocolate bar = Everyone Cooking chocolate = Chef, housewives and bakers Cosmetic = Women and men Chocolate drinks = Families Sweets = Kids 
  3. 3.    Political Environment : rules and regulation to preserve environment while producing goods and services for customer. apply business license from SSM.    Technology Environment : deals with industrial arts, applied science, engineering processes, inventions or methods. social network page; Facebook.
  4. 4.    Economy Environment : Kuah Town is the most important town on Langkawi Island. Though it is not an actual city, local people from Langkawi refer to it as a city. Kuah is a nice and small town with a relaxed atmosphere. If there is recession, business activities will be slow due to low demand from consumers.     Social Cultural Environment : consists of highly related aspects, such as demographics, religion and cultural trends. located at Kuah Town, Langkawi strategic - surrounded by residential area, offices, school and supermarket.
  5. 5. COMPETITOR STRENGHTS  Selling a wide variety of chocolates consisting types of Hellovenus Chocolate flavour.  Give a good services  Popular  Variety of tastes, colours and Dalshabet appearance Chocolate Haven Dreamy Chocolate  Have a variety of chocolates design  Selling various types of chocolates including various types of design  Have a great partnership with other companies  The largest fast food market in the world WEAKNEASESS  Unstrategic business location  The price are too expensive  Still new operates  Negative publicity
  6. 6. growing with improving sales from time to time.  to be well-known and famous throughout Malaysia.  establish a branch of other shop to another place before 2015.  introduce our company in other countries such as Italy, Switzerland, Spain, Austria and French. - famous with chocolate.  we want to introduce our chocolates so that Malaysia will become recognizable abroad. 
  7. 7. seen this business have potential to still growing and possible to have a higher demand.  because chocolate is a business opportunity that is relatively simple to start, has high demand and is hot right now.  people nowadays love to spend money on small things that make them feel good.  chocolates are not one of life's necessities, they have become popular because they symbolize one of life's little luxuries for those of us who are on a budget. 
  8. 8. DABS Chocolate’s mission is to be the best company that provides all types of Halal chocolate all over the country. DABS Chocolate will complete in the basis of high quality products and services that will ensure superior customers satisfaction in all market where it serves. DABS Chocolate is committed to providing its customers, employees and suppliers with an atmosphere of participation that involves them in the process of continuous improvements.
  9. 9. To achieve DABS Chocolate’s mission, we made some objectives to realise the mission: 1. To attain the lowest price so that everyone can afford to buy our products and maintain the highest quality product. 2. We only use the finest and halal ingredients and materials to produce our products. 3. We manufacture using only finest quality fairly traded chocolate while promoting business practices that respect the environment and dignity of others. 4. To be a responsible company that works to serve and promote the common good.
  10. 10. FORM OF BUSINESS  Our company, DABS Chocolate is a partnership company. Partnership is a business owned by two or more persons carrying out the business with a common of sharing the profits and losses according to the agreed formula. We also agreed to divide our profits and losses equally. DABS Chocolate’s partners and the capital contributed are as below :  Nor Adlina binti Mohd Zainuri (RM 90,000) Nurul Syahirah binti Asrul Effendi (RM 95,000) Nur Hidayah binti Ardzemi (RM 95,000) Siti Balkis binti Zulkufli (RM 90,000)   
  11. 11. QUALIFICATION OF MANAGEMENT TEAM AND COMPENSATION PACKAGE GENERAL MANAGER Full Name : Nor Adlina binti Mohd Zainuri  Age : 28 years old  Address : No. 70 Jalan Wira 29 Taman Perwira 42500 Telok Panglima Garang, Selangor.  Academic Qualification : -Bachelor’s Degree in Business Administration -Diploma in Business Management (UiTM Kedah) -Sijil Pelajaran Malaysia and Penilaian Menengah Rendah ( Sekolah Agama Menengah Tinggi Tengku Ampuan Rahimah.)  Experience : She helped her parents by managing the family business for 3 years.  Expertise : She is very responsible, confident and capable in managing business. 
  12. 12. FINANCIAL MANAGER  Full Name : Nurul Syahirah binti Asrul Effendi  Age : 28 years old  Address : 1541 Bagan Jermal, 12300 Butterworth, Penang.  Academic Qualification : -Bachelor’s Degree in Accountancy (UiTM Kedah) -Diploma in Accountancy (UiTM Kedah) -Sijil Pelajaran Malaysia and Penilaian Menengah Rendah (St. George’s Girls’ School)  Experience : Worked as an Account Auditor in Shinhwa Company for almost 3 years.  Expertise : She has the important qualities (analytical, communication, mathematical and organizational skills) needed for a financial manager.
  13. 13. HUMAN RESOURCE MANAGER Full Name : Nur Hidayah binti Ardzemi  Age : 29 years old  Address : Kampung Masjid Mukim Sungai Laka, 06010 Changlun, Kedah  Academic Qualification : -Degree in Human Resource Management -Diploma in Accountancy (UiTM Kedah) -Sijil Pelajaran Malaysia and Penilaian Menengah Rendah (SMK Changlun)  Experience : Worked as a Human Resource Coordinator for 2 and a half years.  Expertise : She’s able to balance the strengths and weaknesses of different options and decide the best course of action. Many of her decisions have a significant impact on workers or company. 
  14. 14. MARKETING MANAGER Full Name : Siti Balkis binti Zulkufli  Age : 29 years old  Address : 1097-B Kampung Padang Gelanggang, Jalan Sanglang, 06150 Ayer Itam, Kedah  Academic Qualification : -Bachelor’s Degree in Business Administration -Diploma in Accountancy (UiTM Kedah) -Sijil Pelajaran Malaysia (Kubang Pasu Science School) -Penilaian Menengah Rendah ( SMK Sanglang)  Experience : Worked as a Marketing Executive in SM Entertainment for 2 years.  Expertise : She has knowledge of a wide range of marketing techniques and concepts. 
  15. 15. The salaries to be paid for each manager are: JOB DESIGNATION GROSS WAGES PER YEAR (RM) EPF CONTRIBUTION (9%) (RM) SOCSO CONTRIBUTION (5%) (RM) NET WAGES PER YEAR (RM) GENERAL MANAGER 120,000 10,800 6000 103,200 FINANCIAL MANAGER 96,000 8640 4800 82,560 HUMAN RESOURCE MANAGER 102,000 9180 5100 87,720 MARKETING MANAGER 90,000 8100 4500 77,400
  16. 16.  The highest-level employees in a business Their authority is sometimes exceeded only by chief executive officers   Most necessary requirement is leadership.  Must be able to : a) Coordinate resources including money, time and people b) Make decisions by assessing different options c) Complete all the task on schedule d) Interpersonal skills are important because they interact with employees, vendors and customers e) To organize and direct business operations and to communicate their goals, issues and policies clearly and persuasively.
  17. 17.  a) b) c) d) e) f) Human resources managers typically do the following: Plan and coordinate an organization’s workforce to best use employees’ talents Link an organization’s management with its employees by handling questions, administering employee services, and resolving workrelated problems Advise managers on organizational policies, such as equal employment opportunity and sexual harassment Coordinate and supervise the work of specialists and support staff Oversee an organization’s recruitment, interview, selection, and hiring processes Handle staffing issues, such as mediating disputes, firing employees, and directing disciplinary procedures
  18. 18.  a) b) c) d) e) f) g) Responsible for the financial health of an organization. Financial managers typically do the following: Prepare financial statements, business activity reports and forecasts Monitor financial details to ensure that legal requirements are met Supervise employees who do financial reporting and budgeting Review company financial reports and seek ways to reduce costs Analyze market trends to find opportunities for expansion or for acquiring other companies Help management make financial decisions Develop strategies and plans for the long-term financial goals of their organization.
  19. 19.       Plan and coordinate an organization’s workforce to best use employees’ talents Link an organization’s management with its employees by handling questions, administering employee services, and resolving work-related problems Advise managers on organizational policies, such as equal employment opportunity and sexual harassment Coordinate and supervise the work of specialists and support staff Oversee an organization’s recruitment, interview, selection, and hiring processes Handle staffing issues, such as mediating disputes, firing employees, and directing disciplinary procedures
  20. 20. Corporate Social Responsibility (CSR) is a process with the aim to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities and stakeholders, apart from maximizing profit. It applies to all business entity. With social responsibility, business can win trust and respect from employees, customers and societies.  Below are our company’s activities which applies the concept of Corporate Social Responsibility :  1) 2) 3) Giving RM20 voucher to the customer who bought our products more than RM60. Every customer who joined our membership club will get free chocolate bar. Donate RM 50000 to the orphanage every year to support their live.
  21. 21. TARGET MARKET Our target market - younger generation, children and middle age groups who like chocolate. Age : 5-18 years old 19-30 years old  Gender : boys and girls  Income : between RM 5.00 and above  Interest : Female 
  22. 22. PRICING Our company provides better quality of chocolate at competitive prices. DABS Chocolate is cheaper than Dalshabet which is an added benefit to the company. The prices of each DABS chocolate depends on the types of chocolate and flavor. We use natural flavour that will satisfy our customers. Types of Chocolate Price Of DABS Chocolate Chocolate Drinks RM 15.00 each RM 20.00 each Sweets RM 1.50 per each RM 2.00 per each Chocolate Bar Large : RM 7.50 each Medium: RM 5.00 each Small: RM 3.50 each Price of Dalshabet Large : RM 7.80 each Medium : RM 4.80 each Small : RM 3.00 each Cooking Chocolate RM 17.00 each RM 20.00 each Cosmetic Chocolate RM 40.00 each RM 50.00 each
  23. 23. PRODUCT CHARACTERISTICS   Market research carried out among chocolate consumers found that consumers associated a unique intimacy with dark chocolate. Popularity of the product in market testing was attributed to several key features including flavour, sweetness, a creamy aftertaste and a melt-in-your-mouth texture. These identified features would later be incorporated into the product’s brand image and advertising. Legal Description: DABS Chocolate  Ingredients: Full cream Milk, sugar, Cocoa Butter, Cocoa Mass, Milk Solids, Emulsifies (Soy Lecithin, 476), Flavours.  Milk Chocolate contains Cocoa Solids 26%, Milk Solids 28%  Allegen statement: Contains Milk and soy, may contain traces of wheat, Egg, Peanuts and Tree Nuts.  Nutritional information is applicable to the 220 g DABS Chocolate block. Also available in 135g, 350g and 500g sizes.
  24. 24. DISTRIBUTION Because our business is providing chocolates to customers, that means we should make easy to our customers to get our products. Our products will be sold through retail outlets. Our distribution strategy is follow:   We manufacture and also sell through our chocolate shop.
  25. 25. PROMOTION To make sure the customers know about our services, therefore, we plan to introduce our business through  Launching: On the first day operation,we give trial and sampling chocolate.  Pamphlet: Distribute to our customer, it tells more about services offered like place where sell our chocolate, types of chocolate and other services. Business Billboard: To promote mechandise, make locations premises known by the public.  Advertise: On television, newspaper and popular magazine with large Malaysian female audience. 
  26. 26. PARTICULAR 2010 CAPITAL: SYAHIRAH 95 000 ADLINA 90 000 HIDAYAH 95 000 BALKIS 90 000 WATER AND ELECTRIC 14 200 ADVERTISING EXPENSES 5 400 PURCHASES 178 450 SALES 267 700 LAND AND BUILDING 450 000 MACHINERY AND FACTORY 100 000 MOTOR VEHICLE 98 000 ACCUMULATED DEPRECIATION: LAND AND BUILDING 22 500 MACHINERY AND FACTORY 5 000 MOTOR VEHICLE 4 900 RENT 3 500 GENERAL EXPENSES 4 750 SALARIES AND WAGES 60 000 INVESTMENT BANK WEEN 40 000 CARRIAGE INWARD 7 400 CARRIAGE OUTWARD 5 850 DEBTORS 20 750 CREDITOR 39 030 BANK BALANCE RETURN INWARDS 1 200 RETURN OUTWARDS 880 BAD DEBTS 8 740 DISCOUNT ALLOWED 5 870 DISCOUNT RECEIVED 9 770 OPENING STOCK 25 750 CLOSING STOCK 52 780 DRAWING: SYAHIRAH 30 640 BALKIS ADLINA 32 000 HIDAYAH 2011 2012 100 000 100 000 105 000 103 000 15 000 5 600 180 000 300 000 450 000 100 000 98 000 110 000 100 000 105 000 150 000 15 500 6 000 200 000 350 000 450 000 100 000 98 000 45 000 10 000 9 800 3 500 5 000 60 000 67 500 15 000 14 700 3 500 5 500 75 000 50 000 8 350 6 550 30 000 45 300 30 780 1 600 1 300 9 050 6 550 11 500 35 000 65 800 8 000 6 000 25 000 40 500 22 570 1 450 1 000 9 000 6 000 10 000 27 550 58 270 29 000 30 000 1, 865 060 1, 964 240 35 000 33 000 36 800 35 400 2, 307 680
  27. 27.  Market can affect new businesses depending on the nature and location of the business, prospective competition and product pricing.  Markets that are overly saturated with the same products and services can be detrimental to a new business’ ability to gain significant market share.  Business owners can effectively manage market risk by performing a market analysis, which helps determine the market potential for their particular product or service.  A marketing plan can help define marketing areas as well as uncover customer needs.  Properly identifying market risk is necessary to manage and/or avoid the risk all together.
  28. 28.       New businesses face significant financial risks because usually new business owners often fail to plan financial projections or create working budgets. New businesses have to determine if their product or service is strong enough to support the financial obligations of the business. A lack of startup funds poses a considerable threat to new businesses. Sufficient capital is necessary to pay for the owner’s living expenses and inventory, equipment, office supplies, marketing materials are needed to run effectively until the business turns a profit Entrepreneurs who are unable to secure financing often dip into personal savings or overextend credit cards to fund their new business venture. If the business does not succeed, a new business owner could possibly face financial ruin.
  29. 29.  The organizational structure of a new business, or lack thereof, is another risk in starting a new business.  New business owners with little or no management experience will face challenges in running a company.  Entrepreneurs who hire inept managers run the risk of hurting important business functions as well as the overall bottom line of the company.  Ineffective management can have an adverse effect on sales efficiency, quality control and customer service.