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Organic Ecuadorian Chocolate Company with Fair Trade Mission
1. ORGANIC ECUADORIAN CHOCOLATE WITH A HEART
WWW.RUNAKAYCHOCOLATE.COM
OFFICE: 74 E. MINEOLA AVENUE
VALLEY STREAM, NY 11580
2. Making quality 100% organic chocolate bars from Ecuador.
Creating job opportunities and a better standard of life for Ecuadorian
farmers and their communities.
Supporting fair trade practices.
3. Tiffany Vega, is the Chief Executive Officer of Runakay Chocolate. As CEO, her main function is
to act as the leader of the organization, and point employees in the right direction of company
goals. Mrs. Vega received her Bachelor of Arts degree in Communication, from the Universidad de
las Americas, Quito Ecuador, and her Master of Science Degree in Business Administration &
Leadership, at the City University of New York, School of Professional Studies.
Kristina Marsella, is the Chief Finance Officer at Runakay Chocolate. As CFO, she is responsible
for controlling the finances required to distribute, promote and market Runakay products. Ms.
Marsella, received her Bachelor of Science in Management & Marketing, from the State University
of New York at New Paltz, and her Master of Science Degree in Business Administration &
Leadership, from the City University of New York, School of Professional Studies.
Kim R. Canty, is the Business Developer at Runakay Chocolate. She promotes and designs our
product line and website. Mrs. Canty received both her Bachelor of Arts degree in Communication
& Culture, and her Master of Science degree in Business Administration & Leadership, from the
City University of New York, School of Professional Studies.
Tiffany Vega
CEO
Kristina Marsella Kim Canty
CFO Business Developer
4. The major
Everyone is aware that there is no shortage of chocolate companies.
difference between Runakay Chocolate and all the others is our commitment to
helping the Ecuadorian farmer and the community they live in. We will employ
farmers who will harvest the cocoa beans and make the chocolate right on their
land.
Runakay Chocolate is dedicated to:
1. Assisting the Ecuadorian communities that are settled on the north side of the
Parque Nacional Yasuni in the Ecuadorian Jungle by creating job opportunities
and a better standard of life without the need of selling their land.
2. Making quality 100% organic chocolate bars from Ecuador. Some bars will
contain dried exotic fruit that are not well known in the United States such as
Maracuyá (passion fruit), Mora (Blackberry), and Naranjilla (Little Orange).
3. Supporting fair trade practices.
5. Employ farmers who will harvest the cocoa beans and make the
chocolate right on their land, not in a factory. We will guarantee that the
farmers are paid fair wages in accordance with the Fair Trade practices.
All of the fruits are 100% natural and sun dried with lemon juice. There
are no additives, preservatives, colorants, chemicals or sugar added to
them.
6. Competitive Landscape
At Runakay Chocolate, we are in a class of our own when compared to
other companies who manufacture Ecuadorian raw chocolate. Our target
market consists of individuals who are health conscious, appreciate quality
chocolate and stand behind socially responsible principles.
We will reach out market by doing the following:
1. We know there are approximately 1400 schools in NYC. There are
parent associations that hold candy sales 1-2 times a school year. We
will ask to speak at as many associations meetings as possible to gain
their business
2. We will take our product to chocolate trade shows in the tri-state
area.
3. We researched and found that Trader Joe’s does not sell chocolate
from Ecuador. For this reason, through their website we would
contact them and send a new vendor inquiry to their Merchandising
Team, for their review and consideration.
7. Our bars are competitively priced for our market:
1. 100% organic 1.5 oz. dark chocolate bar $6.50.
2. 100% organic 1.5 oz. dark chocolate bar with Maracuyá flavor $7.50.
3. 100% organic 1.5 oz. dark chocolate bar with Mora flavor $7.50.
4. 100% organic 1.5 oz. dark chocolate bar with Naranjilla flavor $7.50.
8. Runakay Chocolate will advertise our products on our website, Facebook,
Twitter and other social media outlets. On a smaller scale, we will
promote ourselves to fundraising events, groups such as the PTA (Parent
Teacher Association), green markets, and chocolate trade shows.
BACK OF CANDY WRAPPPER FOR ALL CHOCOLATE BARS
The chocolate bar you are eating was made by local Ecuadorian farmers. These
farmers make the chocolate from the cocoa beans that grow on their
farms. They are not paid much for the hard work they do. By purchasing this
candy bar, you are helping to support an Ecuadorian farmer’s family.
The back of all our candy wrappers serve as an educational tool to
explain the mission of our company
10. Total revenue in our first year is expected to be $15,950
We expect a gross profit of $8,318
The total cost of sales, $7,632
We will employ two farmers a salary above minimum
wage at $3,816 each per year, $7,632 total
Total operating expenses, $56,254
The net income (loss) will be ($43,786)
We don’t expect to to make a profit in our first year while we
are getting started. This is the case with many start ups.
11. Our financial projections for our first year are based on our projected
revenue from chocolate sales, cost to pay our farmers who are
producing the chocolate and the operating costs associated with its
production and distribution.
Kim, Kristina, Nakia and Tiffany each plan to outlay a $15,000
investment to cover all operating expenses for startup purposes in the
first year of business
With a total of $60,000 investment, we will have $12,064 in reserves
for unexpected expenses.
Runakay Chocolate will begin earning a profit in year 2 of operations
12. An investment of $100,000 would ensure
that Runakay Chocolate would get off to a
great start!
13. A company with a heart.
ORGANIC ECUADORIAN CHOCOLATE
Visit our website at: www.runakaychocolate.com
Like us on Facebook: Runakay Chocolate
&
Follow us on Twitter: @RunakayChoc
