The KASHF microfinance bank study case for Customer Socias Responsibility (CSR) Woman have shown how they can achieve goals little guidence and assitance

1. Business English III
Lecturer:
Max Galarza Hernández
Members:
• Roxana Correa
• Mayra Freire
• Marilyn Martínez
• Jennifer Medranda
• Jorge Orozco
• Manuel Patiño
• Michelle Siguenza
Empowering Women through Microfinance
Grade: 10

2. Absolute poverty is a term to
describe people living on less than
1.5 dollars per day. It means living
in a home that is waiting to
deteriorate in the next flood, not
having access to tap water and not
being able to send your children to
school when you can afford the
uniforms and books. This is a fact
of life for many households in
Pakistan. The available household
income is barely enough to put
food on the table.

3. The KASHF Microfinance Bank has been providing loans
as support to women since 1996. It is helped by partner
organizations, such as Coca-Cola Pakistan, which believe
in the pivotal role women can play in bringing about a
socioeconomic change in the households.
(Arabic: ‫كشف‬ ) “unveiling”

4. When the loans are disbursed, the women are given
basic financial training on how to save, their earnings
prior to loan disbursement and are mentored after the
provision of the loan.The benefit of this particular loan
format is that it presents opportunities for financial as
well as social growth.Training is given to women in
groups.

5. This is very important to females who spend
much of their time busy in the households and
often have little time to socialize.
In many cases, a lot of these women would
have faced some resistance at home.
This format helps build friendships and
increase confidence in the step they are taking
to financial independence as groups.

6. • The loans disbursed
are of two
types: “Tier 1”
assists in setting up
first time small
home based
businesses based
on the needs of the
local rural
communities.
• “Tier 2” assists
returning
entrepreneurs by
training as well as
imparting further
loans.
• Typical businesses
include rearing
livestock for milk,
establishing a
grocery store,
embroidery or
tailoring business
and even running a
vehicle repair shop.

7. 1) In 2013, the
majority of the
loans disbursed in
partnership with the
Coca-Cola
Foundation were
used to buy
livestock or sewing
machines for
tailoring.
2) In the year 2013-2014, a
total of 311 women were
assisted from the grant given
by the Coca-Cola
Foundation. 99% of the
participants showed an
average increase in income
of more than 5000 rupees.
3) With greater
financial stability,
households are able
to attend to
providing basic
needs of their
households. A lot of
the clients return to
expand their
business.

8. This shows the increase in the level of
confidence of these women.
The ‘Tier 2’ clients are returning entrepreneurs
who are interested in expanding their business.
Trainings on business expansion are imparted
prior to the disbursement of loans. 70% of the
women which have acquired these loans have
hired employees- bringing income into other
families and much required job creation

9. The concept of microfinance has
helped both these women gain
respect in their households. A woman
is strong on her intention and if she
decides to do something she can do it
very well.
Women have shown how they can
achieve their aspirations if they get
just a little guidance and assistance.
The Kashf Foundation’s partnership
with Coca-Cola is just one example of
how entrepreneurship can improve
lives.

10. CORPORATE SOCIAL RESPONSIBILITY
With over two decades of unparalleled commitment
towards serving low-income household communities of
Pakistan, Kashf Foundation has taken a step forward in
planning and implementing inspirational corporate
social responsibility programs which serve not only the
poorest and the remotest segments of the community
but are also self-sustainable in the long term.

11. In order to make it possible, Kashf joined hands with two of the
most responsible organizations pertaining to corporate social
responsibility, the Coca-Cola Company and OMV. It is through
unending mutual support and cooperation of these institutions
with Kashf Foundation that the corporate social responsibility
reached a new pinnacle and the smiles, lost long ago, were seen
once again on the faces of those people whose lives were touched
by Kashf Foundation.
OMV (formerly abbreviation for "Österreichische Mineralölverwaltung"
or ÖMV (English: Austrian Mineral Oil Administration))

12. Kashf Foundation takes pride in being a part of another
breakthrough corporate social responsibility program having
a long-lasting impact in supporting the infra-structure
development in areas which are impoverished and lack
access to microcredit. OMV, a renowned international oil and
gas marketing company, has taken an inspiring initiative in
this regard by supporting Kashf Foundation in setting up of
two of its branches in Khairpur (Sindh) through a generous
grant of $195,000.
This one-of-itskind CSR collaboration investment has
enabled Kashf Foundation to extend its services to low-
income households in a place like Khairpur.

13. Kashf Foundation is determined that it is through
these social c o r p o r a t e r e s p o n s i b i l i t y
collaborations that those communities in Pakistan
who are denied economic and social prosperity will be
able to enjoy inclusive development in the economy.

14. SOURCES
• Coca Cola’s Report
http://www.coca-colajourney.com.pk/stories/empowering-women-
through-microfinance
• Kashf Foundation
http://kashf.org/
http://kashf.org/wp-content/uploads/2013/04/Annual_Report_2014-
2015.pdf
http://kashf.org/wp-content/uploads/2013/04/EnablingChange.pdf