Social media is online communication channels used for sharing information among friends and communities. Popular social media sites include Facebook, Twitter, YouTube, and LinkedIn. Flipkart, an Indian e-commerce company, uses various social media platforms for purposes like marketing, promotions, customer engagement, and hiring. LinkedIn is used for talent acquisition and networking, while Twitter, YouTube and Facebook are used to connect with customers, advertise products, and build the Flipkart brand. Pinterest allows Flipkart to visually market products and leverage social sharing.

2.  Social media is the collective of online communications channels
dedicated to community-based input, interaction, content-sharing and
collaboration.
 Social media is a new way to communicate and share information
amongst friends, family, and colleagues online, Social media sites are
being used regularly by millions of people worldwide.
WHAT IS SOCIAL MEDIA?

3. - Facebook
- Twitter
- Google+
- Wikipedia
- LinkedIn
- Reddit
- Pinterest
- You tube
PROMINENT SOCIAL MEDIA AND STATISTIC
YOU TUBE 65%

4.  Flipkart is an e-commerce company founded in 2007 by Sachin Bansal
and Binny Bansal. It is registered in Singapore and it operates in India,
where it is headquartered in Bangalore, Karnataka.
 Flipkart's last fundraising round in May 2015 had pegged its valuation
at $15 billion.
 Flipkart has the highest market share in ecommerce market.
 Flipkart’s journey from a small book e-retailer to India’s largest e-
commerce platform inspires a generation of start-ups.
COMPANY TAKEN -FLIPKART

5. TYPE OF SOCIAL MEDIA AND IT’S USAGE
BY FLIPKART IN BUSINESS

6. • Networking
• References
• Job hunting
• Grow business
LINKEDIN IS A SOCIAL WEBSITE WITH
TOOLS FOR

7. • By Eliminating “Gatekeepers”
• By Utilizing Advanced Search
• By Making Valuable Connections
• By Sending Personal Messages
• By Initiating Contact
• By helping in hiring
• By Offering Help
6 WAYS LINKEDIN CAN HELP GROW YOUR
BUSINESS

8. • Process & system improvement
• Formulating talent pipelining strategies
• Sourcing & interacting with potential candidates
• Hiring of people
HOW FLIPKART USES LINKEDIN

9. • Most people know that Twitter is a microblogging
network of real-time posts .
• Twitter members can broadcast tweets and follow other
users' tweets by using multiple platforms and devices.
• Total Twitter users in India are 33 Million and from this
base 76% of users access it via their mobile phone.
• Today's Twitter is now less focused on what are you
doing? And more about what’s going on?
TWITTER

10. • Connecting with customers
• Marketing
• Spying on competition
• Branding
• Brand loyalty
• Promotion
HOW FLIPKART USES TWITTER

11. • YouTube is a website designed for sharing video. Millions
of users around the world have created accounts on the
site that allow them to upload videos that anyone can
watch.
• Every minute of every day, more than 35 hours of video is
uploaded to YouTube.
• With over four billion views every single day, YouTube is
the most watched video site in the history of the Internet.
YOUTUBE

12. • Publicity and promotion
• Attract customer
• Sneak Peaks of products
• Advertisement
• Offers
HOW FLIPKART USES YOU TUBE

13.  Facebook is a popular free social networking website that allows
registered users to create profiles, upload photos and video, send
messages and keep in touch with friends, family and colleagues.
 Facebook passed 1.19 billion monthly active users, 874 million mobile
users, and 728 million daily users.
 Widely known social media site.
FACEBOOK

14. • Word-of-Mouth Marketing
• Frequent Deals and Promotions
• Offers
• Advertisement
• Awareness for product
• Link between customer
HOW FLIPKART USES FACEBOOK

15.  Pinterest is a free website that requires registration to use. Users can
upload, save, sort, and manage images—known as pins—and other
media content (e.g., videos and images)
 Pinterest acts as a personalized media platform. Users can browse the
content of others on the main page
 Users can personalize their experience with Pinterest by pinning items,
creating boards, and interacting with other members
 It fits into the category of “visual bookmarking." Like Tumblr
PINTEREST

16.  Multiple Exposure
 Social Marketing
 Great Viral Potential
 create brand image.
 Have Customers Share Their Purchase.
HOW FLIPKART USES PINTEREST