Presentation on socia media

1. • Social media is the collective of online
communications channels dedicated to
community – based input, interaction, content
sharing and collaboration.
•Social media is a new way to communicate
and share information amongst friends, family
and colleagues online. Social media sites are
being used regularly by millions of people
worldwide.

2.  Facebook
 Twitter
 Google+
 Wikipedia
 LinkedIn
 Reddit
 Pinterest
 YouTube

3.  Flipkart is an e-commerce founded in 2007 by
Sachin Bansal and Binny Bansal. It is registered in
Singapore and it operates in India, where it is
headquartered in Bangalore, Karnataka.
 Flipkart’s last fundraising round in May 2015 had
pegged its valuation at $15 billion.
 Flipkart has the highest market share in e-
commerce market.
 Flipkart’s journey from a small book retailer to
India’s largest e-commerce platform inspires a
generation of start-ups.

5. •Networking
•References
•Job hunting
•Grow business

6.  By Eliminating “Gatekeepers”
 By Utilizing Advanced Search
 By Making Valuable Connections
 By Sending Personal Messages
 By Initiating Contact
 By helping in hiring
 By Offering Help

7.  Process & system improvement
 Formulating talent pipelining strategies
 Sourcing & interacting with potential
candidates
 Hiring of people

8.  Most people know that Twitter is a
microblogging network of real-time posts.
 Twitter members can broadcast tweets and
follow other user’s tweets by using multiple
platforms and devices.
 Total Twitter users in India are 33 million and
from this base 76% of users access it via their
mobile phone.
 Today’s Twitter is now less focused on what
are you doing? And more about what’s going
on?

9.  Connecting with customers
 Marketing
 Spying on competition
 Branding
 Brand loyalty
 Promotion

10.  YouTube is a website designed for sharing
video. Millions of users around the world
have created accounts on the site that allow
them to upload videos that anyone can watch.
 Every minute of every day, more than 35
hours of video is uploaded to YouTube.
 With over four billion views every single day,
YouTube is the most watched video site in
the history of the internet.

11.  Publicity and promotion
 Attract customer
 Sneak Peaks of products
 Advertisement
 Offers

12.  FaceBook is a popular free social networking
website that allows registered users to create
profiles, upload photos and videos, send
messages and keep in touch with friends ,
family and colleagues.
 FaceBook passed 1.19 billion monthly active
users, 874 million mobile users, and 728
million daily users.
 Widely known social media site.

13.  Word-of-Mouth Marketing
 Frequent deals and promotions
 Offers
 Advertisement
 Awareness for product
 Link between customer

14.  Pinterest is a free website that requires
registration to use. Users can upload, save,
sort, and manage images and other media
content.
 Pinterest act as a personalized media
platform. Users can browse the content of
others on the main page.
 Users can personalize their experience with
pinterest by pinning items, creating boards,
and interacting with other members.
 It fits into the category of ‘‘visual
bookmarking.’’ Like Tumblr

15.  Multiple Exposure
 Social Marketing
 Great Viral Potential
 Create brand image
 Have customers share their purchase.