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How to Use Social Media to Engage & Build Your Business


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Social Media Workshop for Nelson County Small Business Development Center & Economic Development Authority presented by Patsy Stewart, Social Buzz Lab.

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How to Use Social Media to Engage & Build Your Business

  1. 1. Using Social MediaTo Engage & Build Your Business Nelson County SBDC & Economic Development Authority by: Patsy Stewart Social Media Practitioner May 10, 2011
  2. 2. Social Media Impacts Your Market• Facebook 665+ million active users• Twitter 175+ million users• LinkedIn 100+ million users• YouTube over 2 billion views / day
  3. 3. Should You Be Marketing on Facebook and Twitter? Facebook is the #1 social  Twitter has 75 million users destination worldwide with 460,000 new 50% of active users log on to accounts being added daily Facebook in any given day  Twitter generates 140 million Average user has 130 tweets per day friends  Twitter users are more educated People spend over 700 and have higher incomes than billion minutes per month on general population Facebook  67% are more likely to buy Average user is connected brands they follow to 80 pages  Largest age group on Twitter is More than 30 billion pieces 35-49 of content shared each  Every tweet is an individual web month page and indexed by Google
  4. 4. Understand the ROI of Social Media It’s NOT about SellingIt’s about Building Relationships
  5. 5. Social Media Benefits2011 SOCIAL MEDIA MARKETING INDUSTRY REPORTSocial Media Examiner April 2011
  6. 6. Keys to Using Facebook for Business• You must create a business page not a profile• Unlimited number of likes (fans) for your page• Anyone can view our Facebook Page• Content posted on your page is indexed by Google• Brand your page with custom graphics• Post content as the page or use your personal profile• Update frequently to harness the power of news feed• Promote your page through Facebook Deals• Run contests and sweepstakes
  7. 7. Using Twitter for Business• Tweet in 120 characters if possible to save room for re-tweets.• Tweet valuable info and include links to posts, videos, pictures. Use shortened. urls (, budurl, etc).• Tweet @ your followers with engaging comments.• Re-tweet is a powerful distribution mechanism. 1 in 5 tweets should be a RT.• Use your keywords frequently in tweets for better search engine positioning.• Use Facebook and LinkedIn Twitter Apps.
  8. 8. Virginia recognized for wine-tourism campaign on TwitterThe Associated Press© August 14, 2010RICHMONDVirginia has won a national tourism award for its social media campaign about wine travel in the state.Gov. Bob McDonnell says the Virginia Tourism Corporation has won a Mercury Award for Niche Marketing from theU.S. Travel Association. The industry group awards only 12 each year.Virginia took home top honors for Vintage Tweets. The social media campaign used the networking website Twitter topromote wine tourism. The campaign targeted media, bloggers and consumers.Officials say the state is becoming one of the top wine destinations in the country.Virginia is home to 160 wineries, 16 wine trails and was recently named one of the top five up-and-coming winedestinations in the world by Travel + Leisure magazine.
  9. 9. LinkedIn toShowcase Your Company• Brand your company with graphics and images• Get reviews and showcase recommendations• List and describe products and services• Analytics allow you to benchmark your company against similar companies• Showcase careers and post job openings• See who follows your company
  10. 10. Your YouTube Channel• Brand your channel with graphics and images• Use as a social butterfly in blogs, Facebook and twitter• Provide value in how-to, tourism, entertainment, testimonials, success and product reviews• Great for keyword search engine optimization• Flip video cameras and smart phones create inexpensive alternative
  11. 11. Benefits of a BlogCompanies That Blog Have Far Better Marketing Results Why are website visitors important? Because more visitors mean more people to convert to leads and sales. Why are inbound links important? Because they signal authority to search engines, thus, increasing chances of getting found in search engines. Why are indexed pages important? The more pages you have on your site, the more chances you have of getting found in search engines.
  12. 12. Use Social Media toCreate BUZZ for Your Brand• Integrate social media with traditional media • Business cards • Website • Brochures and printed materials • Voicemail and email signature files • TV and radio commercials • Newsletters • Link social networks together (saves time)• Connect with like minded people and businesses• Add share links to your website and products• Become an industry thought leader • Your business needs a blog • Comment on other blogs • Answer questions on Facebook and LinkedIn• Give back to you customers… Thank You Economy by Gary Vaynerchuk
  13. 13. Engaging to Build Relationships• Monitor your sites for activity (,• Comment an all activity (negative and positive)• Comment on others walls and blogs• Use search functions to find conversations – and facebook search• Use polling and surveying• Ask questions, ask for advice• Post photos and videos• Use your wall as a chat room for conference calls and webinars
  14. 14. Social Media Practitioner and Social Buzz Lab Owner, Patsy Stewart has 10 years of Marketing and Branding experience with a strong background in Digital Media. She is passionate about helping companies understand how they can use social media to generate BUZZ around their brand. She has extensive experience integrating social media with traditional media. Patsy is a National Speaker and a contributor to Social Media Today as well as guest posts on many social media blogs. She is the author of the ebook “How to Grow Your Digital Footprint” 540-632-2623