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Chapter 30 The Affluent Society
Economic Miracle
Sources of Ecomonic Growth Economy was rapidly improving Many say it was due to government and military spending Auto and real estate industries especially getting better because of the spike in population (10x larger w/ baby boom) Average income rose $500 to $1,800 At this point, America had the highest standard of living in the world
The Rise of the Modern West Up until this point, the West was the East’s provider, never really an economic power. Population increased because of the addition of dams, power stations, and highways to fulfill population’s needs. Many Military contracts flowed to factories in CA and TX Petroleum and Oil industry bloomed, giving more jobs Good weather The UC and UT schools became the best and largest schools in the country Population rose over 50% between 1940 and 1960
The New Economics The American economic system was getting cocky The US’s implementation of Kynesian economics was a contributing factor. Lack of limits for economic growth led to constant economic growth.
The Explosion of Science and Technology
Medical Breakthrough Antibacterial drugs  Based on discoveries by Louis Pasteur and Jules Francois Joubert Produced evidence that harmful bacteria could be defeated by more ordinary by ordinary bacteria 1930, antibiotics used to treat blood infectioins Penicilin Discovered in 1928 by Alexander Fleming After finding a method that could make large,  usable quantities of it, it became widely available in 1948
Medical Breakthrough (2) Immunization also improved Smallpoc vaccine invented in 18th century Tetanus shots used in ww2 Virus shots didnst start coming out until 1930’s Yellow fever, Polio, Influenza
Pesticides	 Kept Plants free of bugs and bug infections Usually used DDT Saved american solders from insect-carried disease Apparently DDT had long lasting harmful effects on people
Postwar Electronic Research 1940’s & 1950’s saw dramatic development in electronic technology 1940’s- Televisions, which made it possible to broadcast sounds and images to the general public  1950’s- Invented color televisions, but weren’t commercially available until the 1960’s In 1948, Bell Labs produced the first transistor, which allowed for the shrinkage of many devices Integrated circuitry in the 1950’s promoted complicated circuitry by combining what used to be separate components into a single, relatively tiny chip.
Postwar Computer Technology Up until the 1950’s, computers were used only to perform complicated mathematical tasks, like breaking military codes. In 1950, the UNIVAC (Universal Automatic Computer) was born and designed for the US bureau of the cencus It was able to handle alphabetically and numerically organized information better than its predecessors In order to inform the Public of the UNIAC, they decided to have it predict the outcome of the upcoming elevtion (Eisenhower vs Stevenson) on national television. The public now knew computers existed. Later, in the mid 1950’s, IBM introduced the first data processing computers that it successfully sold to businesses in the US, making it the leader for years afterwards.
The UNIVAC
Bombs, Rockets, and Missiles After the development of the hydrogen bomb, which was unlike any other bomb at the time, US and Soviet Union were re-inspired to find a way to send an unmanned explosive from point “a” to a distant point “b”. In 1958, the first ICBM (inter continental ballistic missiles) were successful because of alternate fuel supplies and new generation guidance systems. These were dubbed “Minute Men” Also developed nuclear missiles that could be fired by a submarine underwater in 1960
The Space Program Was originally developed to outdo the Soviet Union, who released Sputnik into the Earth’s orbit  Launched the Explorer I soon afterwards in January of 1958 In 1958, NASA proposed manned space exploration May 5 1961, Alan Shepard- first American to almost orbit the world. Soviet Cosmonaut Yuri Gagarin had already orbited the earth. Ebruary 2, 162- John Genn: 1st American to orbit the earth. Became a senator for a while, then came back at the age of 77 to go on a space shuttle mission. Soon afterwards, Gemini program started, to carry 2 men at once in a shuttle.
The Space Program (cont) Apollo program focused on putting man on the moon After several setbacks, like a fire in 1067, Neil Armstrong, Edwin Aldrin, and Micheal Collins landed on moons. After 6 more missions, the last one being in 1972, the government cut funding. Then focused on near space travel and further development of the space shuttle, started in 1982 January 1986- Challenger exploded. Shuttles were used to place and repair Hubble Space Telescope into the orbit in 1990  The space program gave American aeronautics tremendous boost and was responsible for the development of technologies that proved valuable in other areas.
People of Plenty
The Consumer Culture At the center of middle-class culture in the 1950s, as it had been for many decades before, was a growing absorption with consumer goods.  That was a result of increased prosperity, of the increasing variety and availability of products, and of advertisers’ adeptness in creating a demand for those products. Consumers also responded eagerly to the development of such new products as dishwashers, garbage disposals, televisions, hi-fis, stereos, and automobiles.  To a striking degree, the prosperity of the 1950s and 1960s was consumer driven (as opposed to investment driven).
The Consumer Culture
The Suburban Nation By 1960 a third of the nation’s population was living in suburbs—part of a demographic shift almost without precedent in American history. People moved from the cities to the suburbs for many reasons: to escape crowding, crime, pollution, and high costs; to find better schools for their children; and sometimes to escape racial and ethnic diversity—to find a more homogeneous community in which to live.
“Levittown”  “Levittown” consisted of several thousand two-bedroom Cape Cod-Style houses, with identical interiors and only slightly varied facades, each perched on its own concrete slab, facing curving, treeless streets.  Levittown houses sold for under $10,000. People went to the suburbs to escape the hassles of the city life.
The Suburban Family
The Suburban Family For professional men suburban life generally meant a rigid division between their working and personal worlds. For many middle-class, married women, it meant an increased isolation from the workplace.  One of the most influential books in postwar American life was a famous guide to child rearing: Dr. Benjamin Spock’s Baby and Child Care. (1946). The purpose of motherhood he taught, was to help children learn and grow and realize their potential.  Feminism Weakened.
The Birth of the Television  The growth of televisions developed rapidly shortly after World War II. In 1946 there were only 17,000 sets in the country; by 1956, there were 40 million television sets in use.   T.V.  >  Refrigerators.  T.V. > newspapers
Travel, Outdoor Recreation, and Environmentalism  It was not until the post years that vacation travel became truly widespread among middle-income Americans.  Nowhere was this surge in travel and recreation more visible than in the nation’s national parks, which experienced the beginnings of what became a permanent surge in attendance in the 1950s.
Organized Society and Its Detractors White collar workers came to outnumber blue-collar laborers for the first time, and an increasing proportion of them worked in corporate settings with rigid hierarchical structures.  The American educational system responded to the demands of this increasingly organized society by experimenting with changes in curriculum and philosophy.
The Beats and the Restless Culture of Youth The most caustic critics of bureaucracy were a group of young poets, writers, and artists generally known as the “beats.” Generally wrote harsh critiques of American life.  The beats were the most visible evidence of a widespread restlessness among young Americans in the 1950s.  Also what was disturbing was the style to what the youth culture were developing.
Slicked-Back hair
Rock ‘n’ Roll One of the most powerful signs of the restiveness of American youth was the enormous popularity of rock ’n’ roll.  One of the greatest early rock star was Elvis Presley.  The rise of such white rock musicians as Presley was a result in part of the limited willingness of white audiences to accept black musicians.
Poverty in America  1960, 30 million americans living below poverty line 80% of poverty were temporarily or recently 20% were Blacks, Hispanics, and most significantly, Native Americans Farmer’s national income decreases “The Other America” by Michael Harrington highlighted the existence of poverty in America
Poverty cont. Significant growth of inner-city neighborhoods Why did they remain continually impoverished? Urban Renewal Juvenile crime
Brown v. Board of Education of Topeka Decision of the supreme court made May 17, 1954 “Separate but equal” no longer valid Combined effort Thurgood Marshall, William Hastie, and James Narbit Brown decision helps spark a growing number of popular challenges to segregation
Causes of the Civil Rights Movement WWII Growth of an Urban black Middle-class Television and other forms of pop culture
Eisenhower First Republican administration in 20 years “What was good for our country was good for General Motors, and vice versa.”-Charles Wilson Appointed wealthy corporate lawyers and business executives Limited Federal power and encouraged private enterprise
Eisenhower cont. Sustained welfare policies of the New Deal Federal Highway Act of 1956 $25 billion for a 25 year project 400,000 miles of interstate highways.
John Foster Dulles Dominant figure in the nation’s foreign policy “Massive retalliation” was most prominent of his innovations
France, America, and Vietnam The war in Korea and Eisenhower July 27, 1953 negotiators at Panmunjom sign an agreement to end hostilities France had been attempting to re-obtain Vietnam Vietnam hopes to gain help from U.S. France ends it’s commitment to Vietnam at an international conference in Geneva
Cold-War Crisis U.S. foreign policy:Containment Fidel Castro marches into Havana, Cuba, January 1, 1959 U.S. isolates itself from Cuba and the Soviet Union steps in
The U-2 Crisis Kruschev renews the demands of his predecessors U.S. welcomes him cool and polite
Eisenhower’s Farewell Adress leaves caution with both international and domestic affairs

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Chapter 30 Period 3

  • 1. Chapter 30 The Affluent Society
  • 3. Sources of Ecomonic Growth Economy was rapidly improving Many say it was due to government and military spending Auto and real estate industries especially getting better because of the spike in population (10x larger w/ baby boom) Average income rose $500 to $1,800 At this point, America had the highest standard of living in the world
  • 4. The Rise of the Modern West Up until this point, the West was the East’s provider, never really an economic power. Population increased because of the addition of dams, power stations, and highways to fulfill population’s needs. Many Military contracts flowed to factories in CA and TX Petroleum and Oil industry bloomed, giving more jobs Good weather The UC and UT schools became the best and largest schools in the country Population rose over 50% between 1940 and 1960
  • 5. The New Economics The American economic system was getting cocky The US’s implementation of Kynesian economics was a contributing factor. Lack of limits for economic growth led to constant economic growth.
  • 6. The Explosion of Science and Technology
  • 7. Medical Breakthrough Antibacterial drugs Based on discoveries by Louis Pasteur and Jules Francois Joubert Produced evidence that harmful bacteria could be defeated by more ordinary by ordinary bacteria 1930, antibiotics used to treat blood infectioins Penicilin Discovered in 1928 by Alexander Fleming After finding a method that could make large, usable quantities of it, it became widely available in 1948
  • 8. Medical Breakthrough (2) Immunization also improved Smallpoc vaccine invented in 18th century Tetanus shots used in ww2 Virus shots didnst start coming out until 1930’s Yellow fever, Polio, Influenza
  • 9. Pesticides Kept Plants free of bugs and bug infections Usually used DDT Saved american solders from insect-carried disease Apparently DDT had long lasting harmful effects on people
  • 10. Postwar Electronic Research 1940’s & 1950’s saw dramatic development in electronic technology 1940’s- Televisions, which made it possible to broadcast sounds and images to the general public 1950’s- Invented color televisions, but weren’t commercially available until the 1960’s In 1948, Bell Labs produced the first transistor, which allowed for the shrinkage of many devices Integrated circuitry in the 1950’s promoted complicated circuitry by combining what used to be separate components into a single, relatively tiny chip.
  • 11. Postwar Computer Technology Up until the 1950’s, computers were used only to perform complicated mathematical tasks, like breaking military codes. In 1950, the UNIVAC (Universal Automatic Computer) was born and designed for the US bureau of the cencus It was able to handle alphabetically and numerically organized information better than its predecessors In order to inform the Public of the UNIAC, they decided to have it predict the outcome of the upcoming elevtion (Eisenhower vs Stevenson) on national television. The public now knew computers existed. Later, in the mid 1950’s, IBM introduced the first data processing computers that it successfully sold to businesses in the US, making it the leader for years afterwards.
  • 13. Bombs, Rockets, and Missiles After the development of the hydrogen bomb, which was unlike any other bomb at the time, US and Soviet Union were re-inspired to find a way to send an unmanned explosive from point “a” to a distant point “b”. In 1958, the first ICBM (inter continental ballistic missiles) were successful because of alternate fuel supplies and new generation guidance systems. These were dubbed “Minute Men” Also developed nuclear missiles that could be fired by a submarine underwater in 1960
  • 14. The Space Program Was originally developed to outdo the Soviet Union, who released Sputnik into the Earth’s orbit Launched the Explorer I soon afterwards in January of 1958 In 1958, NASA proposed manned space exploration May 5 1961, Alan Shepard- first American to almost orbit the world. Soviet Cosmonaut Yuri Gagarin had already orbited the earth. Ebruary 2, 162- John Genn: 1st American to orbit the earth. Became a senator for a while, then came back at the age of 77 to go on a space shuttle mission. Soon afterwards, Gemini program started, to carry 2 men at once in a shuttle.
  • 15. The Space Program (cont) Apollo program focused on putting man on the moon After several setbacks, like a fire in 1067, Neil Armstrong, Edwin Aldrin, and Micheal Collins landed on moons. After 6 more missions, the last one being in 1972, the government cut funding. Then focused on near space travel and further development of the space shuttle, started in 1982 January 1986- Challenger exploded. Shuttles were used to place and repair Hubble Space Telescope into the orbit in 1990 The space program gave American aeronautics tremendous boost and was responsible for the development of technologies that proved valuable in other areas.
  • 17. The Consumer Culture At the center of middle-class culture in the 1950s, as it had been for many decades before, was a growing absorption with consumer goods. That was a result of increased prosperity, of the increasing variety and availability of products, and of advertisers’ adeptness in creating a demand for those products. Consumers also responded eagerly to the development of such new products as dishwashers, garbage disposals, televisions, hi-fis, stereos, and automobiles. To a striking degree, the prosperity of the 1950s and 1960s was consumer driven (as opposed to investment driven).
  • 19.
  • 20. The Suburban Nation By 1960 a third of the nation’s population was living in suburbs—part of a demographic shift almost without precedent in American history. People moved from the cities to the suburbs for many reasons: to escape crowding, crime, pollution, and high costs; to find better schools for their children; and sometimes to escape racial and ethnic diversity—to find a more homogeneous community in which to live.
  • 21. “Levittown” “Levittown” consisted of several thousand two-bedroom Cape Cod-Style houses, with identical interiors and only slightly varied facades, each perched on its own concrete slab, facing curving, treeless streets. Levittown houses sold for under $10,000. People went to the suburbs to escape the hassles of the city life.
  • 23. The Suburban Family For professional men suburban life generally meant a rigid division between their working and personal worlds. For many middle-class, married women, it meant an increased isolation from the workplace. One of the most influential books in postwar American life was a famous guide to child rearing: Dr. Benjamin Spock’s Baby and Child Care. (1946). The purpose of motherhood he taught, was to help children learn and grow and realize their potential. Feminism Weakened.
  • 24.
  • 25.
  • 26. The Birth of the Television The growth of televisions developed rapidly shortly after World War II. In 1946 there were only 17,000 sets in the country; by 1956, there were 40 million television sets in use. T.V. > Refrigerators. T.V. > newspapers
  • 27. Travel, Outdoor Recreation, and Environmentalism It was not until the post years that vacation travel became truly widespread among middle-income Americans. Nowhere was this surge in travel and recreation more visible than in the nation’s national parks, which experienced the beginnings of what became a permanent surge in attendance in the 1950s.
  • 28.
  • 29. Organized Society and Its Detractors White collar workers came to outnumber blue-collar laborers for the first time, and an increasing proportion of them worked in corporate settings with rigid hierarchical structures. The American educational system responded to the demands of this increasingly organized society by experimenting with changes in curriculum and philosophy.
  • 30. The Beats and the Restless Culture of Youth The most caustic critics of bureaucracy were a group of young poets, writers, and artists generally known as the “beats.” Generally wrote harsh critiques of American life. The beats were the most visible evidence of a widespread restlessness among young Americans in the 1950s. Also what was disturbing was the style to what the youth culture were developing.
  • 32. Rock ‘n’ Roll One of the most powerful signs of the restiveness of American youth was the enormous popularity of rock ’n’ roll. One of the greatest early rock star was Elvis Presley. The rise of such white rock musicians as Presley was a result in part of the limited willingness of white audiences to accept black musicians.
  • 33. Poverty in America 1960, 30 million americans living below poverty line 80% of poverty were temporarily or recently 20% were Blacks, Hispanics, and most significantly, Native Americans Farmer’s national income decreases “The Other America” by Michael Harrington highlighted the existence of poverty in America
  • 34.
  • 35. Poverty cont. Significant growth of inner-city neighborhoods Why did they remain continually impoverished? Urban Renewal Juvenile crime
  • 36. Brown v. Board of Education of Topeka Decision of the supreme court made May 17, 1954 “Separate but equal” no longer valid Combined effort Thurgood Marshall, William Hastie, and James Narbit Brown decision helps spark a growing number of popular challenges to segregation
  • 37.
  • 38. Causes of the Civil Rights Movement WWII Growth of an Urban black Middle-class Television and other forms of pop culture
  • 39. Eisenhower First Republican administration in 20 years “What was good for our country was good for General Motors, and vice versa.”-Charles Wilson Appointed wealthy corporate lawyers and business executives Limited Federal power and encouraged private enterprise
  • 40. Eisenhower cont. Sustained welfare policies of the New Deal Federal Highway Act of 1956 $25 billion for a 25 year project 400,000 miles of interstate highways.
  • 41. John Foster Dulles Dominant figure in the nation’s foreign policy “Massive retalliation” was most prominent of his innovations
  • 42. France, America, and Vietnam The war in Korea and Eisenhower July 27, 1953 negotiators at Panmunjom sign an agreement to end hostilities France had been attempting to re-obtain Vietnam Vietnam hopes to gain help from U.S. France ends it’s commitment to Vietnam at an international conference in Geneva
  • 43. Cold-War Crisis U.S. foreign policy:Containment Fidel Castro marches into Havana, Cuba, January 1, 1959 U.S. isolates itself from Cuba and the Soviet Union steps in
  • 44. The U-2 Crisis Kruschev renews the demands of his predecessors U.S. welcomes him cool and polite
  • 45. Eisenhower’s Farewell Adress leaves caution with both international and domestic affairs