The document outlines the experience and methodology of an advertising creative director. It details his role developing brand strategies and creative solutions through various media for clients such as United Health Group, Best Buy, and others. His experience spans from art director to creative director roles utilizing print, interactive, television, and alternative media.

1. METHODOLOGY
The development and execution of clear and effective brand advertising and marketing communication. Achieved through understanding brand strategy
+ maximizing the potency of design as a catalyst, harnessing imagination and innovative creative problem solving + implementation of creative
solutions across a modern media landscape.
EXPERIENCE
CARROT/UNITED HEALTH GROUP
matt maly 5221 Woodlawn Blvd Minneapolis, MN 55417
Creative Director [ 2009 - PRESENT ]
Responsible for all aspects of national advertising from concept through production. Emphasis on print, interactive, collateral, direct mail and alternate media.
Clients: Optum Health, United Health Care, Viacom, Symcare, Marriott, Dean Foods
BEST BUY CO.
Associate Creative Director/Brand Manager [ 2005 - 2009 ]
Responsible for brand development through cross media campaigns including print, TV, radio, interactive, collateral, direct mail and retail environment.
- Oversaw and managed internal creative projects for core BBY brand and sub-brands.
- Led the development of brand platforms + identities for BBY Musical Instruments, BBY Sports Sponsorships, Local Marketing and BBY Entertainment.
- Led the conceptual development of new services, collateral, product testing, direct mail, radio and interactive/eCommerce for Geek Squad brand.
- Developed, managed and staffed collateral creative group, external creative partners and freelancers.
Associate Creative Director [ 2000 - 2005 ]
Responsible for brand development through cross media campaigns including print, TV, radio, interactive, collateral, direct mail and retail environment.
- Lead creative for strategic conceptual development, design and execution of brand campaigns.
- Developed, managed and staffed creative group, external creative partners and freelancers.
612.889.4060
Senior Art Director [ 1995 - 2000 ]
Concepted, art directed and designed cross media campaigns including print, TV, radio, interactive, insert, packaging and in-store POP & merchandising.
matt@mattmaly.net
AUTBACK ADVERTISING
Art Director [ 1991 - 1995 ]
Developed creative and strategic solutions through identity systems, merchandising + POP, radio, collateral, direct mail, catalogs, magazine and ROP.
Clients: Title Wave Music & Video, Down In The Valley music stores, Only Deals, AmeriBank, Rosedale Square Shopping Center
EDUCATION AWARDS
University Of St. Thomas St. Paul, MN The Show - Minneapolis | RAC | Effie
BA: Telecommunications/Advertising