1. Joanne Sant’AngeloJoanne Sant’Angelo
E-mail: jsant1@verizon.net
Cell: (917) 763-9100
Vice President, Sales & Marketing
SUMMARY
Vice President, Sales & Marketing with a proven track record of successful and profitable results in all
aspects of my work history including a strong focus on planning, management, and generating advertising
revenues. I seek an opportunity to apply 20+ years of success to make a difference within a dynamic
organization.
Advanced Education: Diploma – Intelligent Selling of Internet Advertising
Graduate: Pfizer Advanced Sales Course
PROFESSIONAL EXPERIENCE
Medpak LLC 2009-Present
Vice President Sales/Marketing
Market research, market development, and sales of new liquid bandages.
Package design and marketing.
Competitive and financial analysis.
Advertising and brochure design.
Zee TV Networks, Veria HD TV, Veria.com, New York, NY 2008-2009
(Part of a $10 billion international corporation)
Senior Vice President
Create brand identity for Veria, all seven Zee TV Networks, and Veria Web.
Manage a sales team and a direct response rep firm.
Analyze market and sales trends; develop special events and sales efforts.
i-vu USA, New York, New York 2003-2008
Vice President Media
Sold and managed advertising time for an international interactive screen network.
Worked with and reported to the CEO of i-vu based in the UK.
Supervised all projects and responsibilities in the USA.
Developed new accounts such as: ABC, CBS, Entertainment Weekly, HBO, Kodak, Showtime, OPI and
Lexus.
Bloomberg, New York, NY 1997-2003
Account Executive
Built sales revenues for new TV station focused on financial news and information in the tri-state area.
Dramatically increased advertising sales by developing accounts with Fortune 500 companies.

2. Accounts included Verizon, Tri-State Lexus dealers, WABC and Chivas Regal.
Convinced Direct Response Advertisers to use Bloomberg National TV to increase their call volume e.g.,
Smith Barney, Sprint, Wall Street Journal and Barron’s.
Created and presented Bloomberg Multi Media presentations including TV, Radio, Print and Internet for
top-level corporate advertising decisions.
Cablevision Networks Inc., New York, NY 1993-1997
Account Executive
Sold advertising for WNYI, a hard-wired interconnects representing 50+ cable systems in the NY tri-state
area.
Worked closely with New York advertising agencies and direct accounts to meet their marketing goals by
targeting viewers through all major cable networks such as: CNN, CNBC, ESPN, MTV, USA, Lifetime,
Nickelodeon, A&E, and VH-1.
Developed and closed new advertising business: Lexus, BMW, Dial-A-Mattress, Pepsi, and Miller Beer.
Hot 97/WQHT Radio, New York, NY 1990-1993
Account Executive
Developed marketing and advertising strategies which led to sales increases for new and existing
business.
Created cross-promotional opportunities for increased awareness and store traffic for National top
accounts including: Chevrolet, Molson Beer, Frito-Lay, Miller Beer, 20th
Century Fox and Nutri-System.
Fulfilled client needs and exceeded sales expectations.
WVBF Radio, Boston, MA 1985-1990
Account Executive
Consistently increased year-to-year radio advertisings.
Created and developed a co-op advertising program for Nissan parts and service dealers in the Boston
area.
Coordinated a “safety tips” campaign with Danny Ainge and WVBF for a Boston Mercedes and BMW
dealership, which led to a National Dealer Safety award.
Pfizer Inc., New York, NY/Boston, MA 1982-1985
Pharmaceutical Sales Representative
Sold product lines to cardiologists, rheumatologists, orthopedic surgeons, internal physicians.
Advanced territory sales from ninth place (last) to second place.
Won national award for highest sales in New England.
EDUCATION
Purdue University/Krannert School of Management
Bachelor of Science in Business Management, Marketing, 1982
G.P.A. 5.3/6.0 (Honors)