Z Clear Acne Products, The Next Generation in Acne Care!

1. From Concept to
Consumer

2. Intro
TelePro-Direct invites you to participate in a unique
financial opportunity by helping millions of people of all
ages, especially teenagers, suffering from the ravages of
acne, who unfortunately must make exasperating
draconian choices to get some partial relief from their
suffering.
That was - until NOW…
As a result of years of development by Columbia
University’s College of Physicians & Surgeons, TelePro is
introducing Z Clear -- The Next Generation in Acne Care!

4. The Technology is . . .
• Exclusive,
• Never before used,
• Patented technology from Columbia University,
• Utilized exclusively by TelePro, with
the Permission of the Trustees of Columbia
University (until 2024 and beyond)
• We call the technology “Zytrel”

5. Patented ZYTREL
umbrella
technology is
• Anti-irritant
• Anti-allergenic
• Anti-inflammatory
• Antimicrobial
• Preservative free

7. FDA OTC Approved
Not only is Z Clear patent based and
infringement protected,
Our Z Clear products meet
all applicable FDA Monographs
permitting the claim
Z Clear treats acne.

8. Staggering Sized Market
• 25% of all adult men
• 50% of adult women
• 100% of all teenagers at some time in their lives, have pimples

9. $3billion
Acne Market
Proactiv®
$1billion
DRTV
Sales

10. Z Clear
is
Remarkably Effective
Without all the adverse
side effects of Benzoyl
Peroxide

11. *

12. Z Clear’s
Patented formulation treats acne, including
pimples, blemishes, zits and white and black
heads, enabling the iconic shift
away from harsh
Benzoyl Peroxide used in proactiv.

13. Government Warns Consumers About Proactiv!
The FDA mandates that proactiv must show on
its packaging, “Warnings for the use of it's main
ingredient: 'Benzoyl Peroxide' ”
and those warnings include all of the following:
IRRITATIONS that may occur: redness, burning, itching, swelling, peeling
•IRRITATIONS may be reduced by using in lower concentration
•
or less often.
STOP USING IF irritation becomes severe and consult your doctor.
•DO NOT USE IF you have sensitive skin.
•DO NOT USE IF you are sensative to benzoil peroxide.
•AVOID the sun and USE SUNSCREEN with this product.
•AVOID contact with eyes, lips, and mouth.
•AVOID contact with hair, and fabric as it may be bleached by this
•
product.

15. Warren Buffet said, “If you want to make an investment
in a business, look at its product.”

16. *
Benzoyl Peroxide Free

17. The Direct Response Acne Market
•Our Market is the $2 Billion Direct Response industry which is dominated
by proactiv’s outdated Benzoyl Peroxide.
•We will penetrate this significant consumer market via direct response as
opposed to retail.
•We will use commanding social media, web content, visual platforms and
spokespersons who will resonate both with our direct consumers and those
who make the credit card decisions.
•We have aligned TelePro with the best strategic partners who are all
united by their outstanding track records in the DR, social media, and all
advertising spaces. . .
•And in their commitment to make Z Clear The Next Generation in Acne
Care.

18. Telepro has put together the most successful marketing team
in the integrated Direct Response industry in order to insure our
capturing a statistically significant share of the acne market. Our team
are the industry leaders in all aspects of the integrated Direct Response
space for
Creative
Production
Social Media
Web Sales
Sales Analytics
Returns on Investment
Using
the most current and advanced techniques and sales
technologies and social media dynamics, our team will ensure we will
optimize daily campaign performance and overall integration in all sales
markets, and provide a guaranteed model for success.

19. OUR PREMIER MARKETING TEAM
• Ardis Balis, TelePro-Direct’s CEO – is the skincare visionary.
• Fern Lee, Thor Direct’s President – Fern is an award-winning marketing
professional .
• Neil Eichner, Orbit 360’s Creative Director – Neil is the branding,
packaging and design expert.
• Terry Finn, Terry Finn Direct’s Owner & President – Terry has over 24
years of experience with more than 600 DR campaigns to his credit.
• Pat Finn, Results Producer’s Owner & President – Pat’s products have
sold via DR have grossed approximately one billion dollars worth of
product.
• Ken Kerry, Script To Screen’s Founder – Ken’s company is an award
winning DRTV agency and a leader among the top infomercial production
companies.
• Mark Bigelow, Mercury Media’s Partner – Mercury has been a leader in
DR and the use of digital media.

20. Fern Lee, President - THOR DIRECT
Fern Lee is a tremendously experienced, award-winning
marketing professional with proven track record for
increasing awareness, revenues, consumer usage and
asset values for multiple globally recognized media,
entertainment and lifestyle/fitness/pharma brands. She
is successful at applying direct response (DR) initiatives
to the Traditional/Digital marketplace and an expert in
“Branded Response” for bringing products to Retail
when that time comes.

21. Neil Eichner, Creative Director - ORBIT 360
Neil Eichner, Branding is not simply a product of a
name on a label.
It’s the execution of a
comprehensive visualization program.
Branding
efforts include, but are not limited to, logo marks,
tag lines, themes, and philosophies. Neil and his
team at Orbit 360 have an unparalled success in
branding dynamics.

22. Terry Finn, Owner & President – Terry Finn Direct
Terry Finn, has over 24 years of experience with more
than 600 DR campaigns to his credit. This past year
alone, Terry has handled the creative and written
projects for 25 top DR programs.
He excels at
preparing striking CTA’s (Calls To Action). In one recent
week’s rankings of the top product offerings, the most
successful of infomercials, Terry created and wrote 6 of
the top projects with several in the top 10.

23. Pat Finn, Owner & President - Results Producers
Pat Finn, has been producing successful DR campaigns for
more than 20 years and has sold upwards of a billion
dollars worth of product for his clients. He has turned
young companies into major brands and has produced
commercials for established brands like Sony, Norelco, and
Royal Caribbean Cruise Lines. His company has had
success in virtually every major category, including acne
and skincare.

24. Ken Kerry, Founder - Script To Screen
Ken Kerry’s company is an award winning DR agency
and a leader among the top infomercial production
companies. For more than 2 decades, Script to Screen
has produced the most successful DR campaigns in
history across a wide range of categories. Over the last
5 years, they have placed 56 winning shows on the IMS
top 100 chart averaging 8 to 11 a month. They have
handled programs for Bare Essentials, Estee Lauder,
Jenny Craig, and General Motors. Their subsidiary
handles media metrics and analytics.

25. Mark Bigelow, Partner - Mercury Media
Mercury is the largest privately owned, full-service
performance marketing agency in the country. Mercury has
been a leader in the DR industry for well over 20 years. They
are the leading experts at generating consumer transactions
and acquiring customers through the use of television and all
digital media. They have led the way in creating industryleading analytics and media management systems that allow
for optimized campaign performance. With the addition of
their online Mercury iMarketing, Mercury brings to us a full
service digital agency with a complete suite of online
advertising services. Mercury offers fully integrated offline and
online solutions with Media Trac and other analytics. Mercury
also provides financing for our media purchases.

26. . . . and Selina Gomez (with a Twitter following of over 15
million people) as our celebrity endorser and spokesperson.

27. SOCIAL MEDIA
DYNAMICS
Our team will be strongly focused on
social media and will draw upon companies such
as Bottlenose, Simply Measured, embarke.com,
Native Mobile Ads, Sales Force Marketing
Cloud, bigcommerce.com, Media Associates,
simulmedia.com, mediabuying.com, Platinum
Rye, The Branding Company and Richard
Kirshenbaum of NSG/SWAT for social media
content and execution.

28. USE OF PROCEEDS THROUGH LAUNCH
Clinicals (including before & after photos and testimonials)
Sub-patent Agreement (Columbia)
Web Design & Packaging Design
Infomercial Production (from concept to creation)
DRTV Media Test
Social Media & Public Relations
Product Branding
Talent (celebrity spokesperson)
Legal & Accounting
Operating and Administrative
Inventory
Media Analytics
Deposits: Telemarketing, Fulfillment & Merchant Account
$ 75,000
$ 40,000
$ 75,000
$ 175,000
$ 50,000
$ 50,000
$ 50,000
$ 220,000
$ 100,000
$ 50,000
$ 40,000
$ 25,000
$ 75,000
$1,025,000

29. 5-YEAR SUMMARY
PROJECTIONS

30. Total Revenues:
$17,761,411
Gross Costs:
$7,605,008
Total Expenses:
$8,337,899
Net Income:
$1,818,505
Year
1
Total Revenues:
$135,350,322
Gross Costs:
$49,989,167
Total Expenses:
$38,138,661
Net Income:
$47,222,493
Year
2
Total
Revenues:
$100,259,380
Gross Costs:
$37,494,642
Total xpenses:
$28,927,823
Net Income:
$33,836,915
Year
3
Total Revenues:
$339,786,061
Gross Costs:
$12,776,635
Total Expenses:
$94,962,419
Net Income:
117,057,287
Year
4
Total Revenues:
$143,590,005
Gross Costs:
$60,102,830
Total Expenses:
$45,451,973
Net Income:
56,865,427
Year
5

31. *
Benzoyl Peroxide Free

32. From Concept to
Consumer
TelePro-Direct, Inc.
115 River Road, Suite 824
Edgewater, NJ 07020
201.945.5566
teleprodirect@gmail.com
www.teleprodirect.com