2. About Us
CMC Marketing Agency
Nathan Large
Brigitte Bishop
Chasen Doerr
Mike Phu
Kaylee Gialketsis
3. Situation Analysis
•Company Background-------------------------------
•Product Category Threats and Opportunities--
•Competitive Analysis---------------------------------
Target Market Specifications
•Demographic Characteristics-----------------------
•Psychographic Characteristics---------------------
•Size of Target Market---------------------------------
Product Evaluation
•Brand Name---------------------------------------------
•Package Consideration-------------------------------
•Pricing-----------------------------------------------------
•Channel of Distribution--------------------------------
•Special Consideration---------------------------------
Marketing Objectives
•Advertising Program-----------------------------------
•Advertising Strategy-----------------------------------
•Sales Promotion Program----------------------------
• Trade and Consumer Objective----
• Consumer Promotions----------------
•Point of Purchase Program--------------------------
•Publicity, Special Events and Sponsorship------
•Budget----------------------------------------------------
•Appendix-------------------------------------------------
Table of
Contents
2
3
6
8
9
10
11
12
14
15
16
17
18
25
26
28
33
35
39
A
4. Company
Background
Danjaq is the holding company responsible for the
copyright and trademark of James Bond films. Eon
Productions is a subsidiary of Danjaq and is
responsible for the production of the James Bond
films.
Eon was purchased by United Artists and United
Artists has become part of MGM. Columbia (a
subsidiary of Sony) is responsible for co-financing
Skyfall with MGM. MGM has renewed their
partnership with 20th Century Fox, granting them
video distribution rights to Skyfall.
James Bond is one of the longest running and top
grossing film franchises. Skyfall will be the 23rd
installment in the series; the first Bond film was
released in 1962. Common traits of James Bond
films include: futuristic gadgets, travel, high life
style, a charming personality, action, hit theme
songs, sports cars and attractive females.
Situation Analysis pg2
5. Strengths
• James Bond Legacy- large existing fan base
• High recognition of brand name
• Large budget allows for high quality
production
• Good Reviews – 92% on Rotten Tomatoes for
Skyfall
• Good actor as James Bond- Daniel Craig
• Bond Girls- Naomie Harris and Berenice
Marlohe
• Respected director - Sam Mendes
• Franchise is now more appealing to women
Weaknesses
• Previous movie was not rated very
highly
• Bond franchise has a tradition of
being formulaic and predictable
• The franchise historically is sexist
SWOT
Situation Analysis pg3
6. Opportunities
• Large female markets
– According to MRI’s Survey of the
American Consumer in Fall 2011
74.9% of women identified
themselves as the primary purchaser
in their household
• Interest from Adele fan base
• 50th Anniversary of James Bond
• High Profitability in Action/ Adventure
genre
• Growing foreign market
Threats
• Illegal movie downloads (pirating)
• Renting (Redbox, Netflix)
• Oversaturation of the market
• Other, competing films, especially action
films
• Series is old, declining level of interest
SWOT
Situation Analysis pg4
7. DVD DVD
Revenue
Units sold Rank in
Top DVD
yearly
Rotten
Tomatoes
Casino
Royale
$81,251,228 5,432,841 #22 94%
Quantum of
Solace
$45,636,380 2,757,992 #26 65%
Skyfall 92%
Daniel Craig Bond DVD Sales To-Date
After looking at the DVD sales from the previous Daniel Craig Bond films we see that the quality of the movie
had a direct relation to the total DVD sales. Based on how the film was received by audiences and critics on
Rotten Tomatoes, a movie review website, the DVD sales varied. Since Skyfall has had the same success as
Casino Royale, we believe Skyfall DVD sales will either be similar to or exceed those of Casino Royale.
Situation Analysis pg5
SWOT
8. Competition
Our main competition is from pirating, renting
and other films that are released for purchase
at a similar time as Skyfall.
Skyfall is in the genre
Action/Adventure/Suspense/Thriller
and is rated PG -13.
Direct Competition would come from
competitor films that fall into the same or
similar genres. Many of the competitor films
released in the similar time frame are R rated.
Indirect Competition comes from all DVDs
released in the same timeframe that target the
same audience as Skyfall.
Competitive
Analysis
Situation Analysis pg6
9. Taken 2 – PG-13
Action/Adventure/Suspense/
Thriller/Drama
The Man with the Iron Fists – R
Action/Adventure
Alex Cross – PG-13
Suspense/Thriller
Looper– R
Action/Adventure/Suspense/Thriller
Competing
Films
Situation Analysis pg7
10. Target Market
Primary
• Males 12-50
• Race: All ethnicities
• Income: $0-200,000
• Marital status: Single and young families
• Geographic location: Urbanized parts of
first world countries
Secondary
• Females 18-34
• Race: All ethnicities
• Income:$0-200,000
Marital status: Single and young families
• Geographic location: Urbanized parts of
first world countries
Target Market Specification pg8
11. Personality
Many James Bond consumers are active and
adventurous, but a large part of our target also
includes nerds/video gamers who aspire to be
seen this way or are entertained by the thrill
seeking, adventurous nature of others. Our
target consumers are interested in
activities, culture, and technology. They are
often students, young families, and/or
professionals. Younger families may purchase
this for their teenage children. Most
importantly, this segment likes to watch movies
and enjoys the action/adventure genre.
Style
Target consumers either have or are interested
in a suave, fashionable, clean-cut, and classy
style.
Image
Many men interested in James Bond Skyfall like
to view themselves as suave, active and as a
cool guy who will achieve success both
financially and with women. This is an image
that men want to follow and women find
attractive and appealing. While men strive to
be James Bond, women strive to date
him, especially since the introduction of Daniel
Craig. This is a large reason why women have
increased their level of interest in the franchise.
Psychographics
Target Market Specification pg9
12. Men aged 12-50
44,374,902
Women aged 18-34
45,509,638
Total Size of Target Market
89,884,540
(Numbers are approximations based on the US Census
2010)
Size of Target Market
Target Market Specification pg10
13. Past Evaluation
Quantum of Solace
DVD Release March 24, 2008
• Units Sold: 2,757,842
• Consumer Spending: $45,631,980Spent 14
weeks in home release
• Source: http://www.the-
numbers.com/movies/2008/JB22-DVD.php
Release of Skyfall DVD
March 19, 2013
Overall Brand Name
There have been 50 years of successful bond
films. These started with Dr. No in 1962.
Overall, James Bond has come to have a very
strong brand name that will carry over to
Skyfall.
Product Evaluation pg11
Brand Name
14. Basic DVD
2 disc set, DVD, Full/Wide Screen
BluRay
Blu-Ray Disc, Skyfall Poster, UltraViolet copy
Special 50 year anniversary package
The 50 year package will include all 23 Bond
films from Dr. No through Skyfall. These will be
re-mastered and include special features unique
to the 50th anniversary. One of these unique
features will be interviews from individuals who
worked with Ian Fleming on the brainstorming
and idea generation of the original Bond series.
UltraViolet
Available in SD and HD
iTunes
Available in SD and HD
Product Evaluation pg12
Package
Considerations
15. Limited Edition Case Set
This edition will come in a replica case like Q
gave to Bond. The case will feature a numbered
limited edition plaque embossed with Skyfall on
top. When the case is opened you will see the
radio and a crystal replica Walther PPK. It will
contain a Blu-Ray/DVD combo with special
features and deleted scenes, plus a redemption
code for an UltraViolet copy.
The case will also include a single film cell still
from a movie reel used in the production and a
USB premium (disguised as the radio
transmitter from the film). This USB will include
special content about Skyfall Manor and will
open to the screen of Silva’s encrypted
program. (See Premiums sections for details)
Product Evaluation pg13
Package
Considerations
17. Retail Stores
Walmart, Target, Best Buy, Sony Store, Barnes
and Noble, Brookstone
Grocery Stores
Vons, Ralphs, etc.
Online Retail
Amazon
We will partner with Amazon to capture
the online ordering market. In order to
promote orders we will have an exclusive
007 pen as a premium. This will be added
to the cart for free and is only available
through purchase of a Skyfall DVD/Blu-
Ray.
Sonypictures.com
iTunes
With purchase of the DVD through iTunes
you will receive an audio file of Adele’s
song Skyfall as a premium to increase our
sales potential.
Product Evaluation pg15
Channel of
Distribution
18. 50th Anniversary
The main special consideration is the 50th
Anniversary of the James Bond film series.
• This will increase awareness of the
brand and create excitement
• We can use this opportunity to make
connections with past movies
Product Evaluation pg16
Special Consideration
19. Advertising Position
James Bond is one the world’s most iconic
heroes. We will use our audience’s emotional
ties to Bond, that have developed over the past
50 years, as a driving force for our advertising
program.
The idea of owning a DVD forever, sharing it
with friends and family, reliving the film’s great
moments, continuing Bond’s legacy and letting
the DVD be the pride of your collection are all
emotions we want to evoke.
The exclusivity of having the DVD or digital
downloads versus waiting for it to hit Netflix or
Redbox, and the additional special features that
cannot be found on a pirated version will be
advertised to combat our threats.
We will remind the public that Bond started in
1962 and that Skyfall is special because it
commemorates 50 years of Bond.
The film will be released on March 19, almost
two weeks before Easter, making Skyfall the
perfect gift for the holiday.
Finally, explaining how well the film was
received by both audiences and critics of all
ages will be a key advertising position to help
sell the DVD.
Marketing Plan pg17
Advertising Program
20. Objective
Through advertising we will promote DVD sales
and differentiate the DVD purchase from
pirating, renting, and other competing films on
the market.
We will do this through:
• Sending messages that say “own it
forever”, “this is a collectors item”, “you
can share it”, “add it to your collection”,
etc.
• An advertising campaign with both print
and TV spots, bus stop ads, and more.
Marketing Plan pg18
Advertising Strategy
21. Print Ad (See Right)
WIRED, Rolling Stone, People, TIME,
Entertainment Weekly
• Advertise the Special Edition with the
Premium Bond content and the
special trip offered with purchase of
DVD
Marketing Plan pg19
Advertising Strategy
22. TV Spot
CBS, NBC, ABC, FOX, MTV, TNT, ESPN,
• Limited to sporting events on TNT
and ESPN
This spot will be used a s a preview in other
DVDs released in the months prior to the
release of Skyfall and during movie theater
previews of related movies that come out a
month to a few weeks before.
The TV spot will open with action-packed
scenes from the movie. It will then cut to a
scene of a family watching Skyfall and a voice-
over will say “Bring the excitement of Skyfall to
the comfort of your own home.” The next
scene shows a consumer logging on to the
Skyfall website while a voice-over says “but
wait, there’s more!” There will then be a scene
of a Virgin airplane flying over, with a faceless
James Bond shooting a gun, and a Bond car in
London with a voice-over saying “This could be
you!” The final scene will have a voice-over
and text saying “Mark your calendars, Skyfall is
released March 19”.
Marketing Plan pg20
Advertising Strategy
We will run ads in between The Amazing Race
episode
Finally, the TV spot will be placed on YouTube
and Hulu.
23. Online
Banner ads will be placed on YouTube, Sony,
Best Buy and Amazon.
We will also post our TV Spot to YouTube and
Hulu as a way to capture consumers online.
Radio
We will have popular radio DJ’s talk about
Skyfall DVD release and have calling giveaways
on high traffic radio stations like KISS FM and
KROQ
Online radio advertisements will be placed on
iHeartradio, Pandora and Spotify
Marketing Plan pg21
Advertising Strategy
24. Out of Home
Bus Stop/Billboard Ad
• QR codes will be placed with bus stop and
billboard ads in public centers offering a
secret message from Bond for consumers
to download on their phones as a take
away reminder.
Licensing
Absolut Vodka would be a smart choice for
licensing because thus far the spirits industry is
untapped with regard to licensing and
sponsorships. Skyfall has beer and champagne
sponsors, but no Vodka and we all know Bond
likes his Vodka martinis.
Through a licensing agreement, Skyfall will
receive an additional $100,000 worth of
advertising . Approved outlets for such
advertising are in men's interest magazines.
Marketing Plan pg22
Advertising Strategy
26. Advertising
Strategy
Out of Home
NY Subway Station Takeover
• In NY subway stations we will have
Bond and Silva figures painted
throughout on
walls, windows, subway tunnel, and
subway platform playing out scenes.
• This will allow Subway users to feel
immersed in the action and willcreate
interest in the DVD
• We will also have ads posted to notify
consumers of the DVD release
Marketing Plan pg24
27. 50th Anniversary
The beauty of Skyfall is that is commemorates
the 50th Anniversary of the Bond series. There is
a slot in the 50th Anniversary DVD set reserved
for Skyfall. We will use this and other resources
to push promotion of the Skyfall DVD.
Our Promotion's program consists of:
• Premiums
• Contests
• Allowances
• Discounts
• Public Relations
• Viral Marketing
• Social Media
• Point of Purchase Displays
• Bond Themed Television Episodes
• Events/Stunts
Marketing Plan pg25
Sales Promotion
Program
28. Trade Objectives
To increase trade incentives in order to gain
distributor support in the form of valuable
store position, employee recommendation of
product, accurate stock updates, and ideal
space for point of purchase displays with the
ultimate goal of increasing sales.
Trade Objectives
& Strategies
Trade Strategies
We plan to use a slotting allowance to get a
good position in stores
We will have attractive, pre-built POP displays
that will increase consumer traffic in stores
Marketing Plan pg26
29. Measurable Objectives
By week five we plan to sell 4,500,000 DVDs
Week 1
Units
Week 1
Sales($)
Week 5 Units Week 5
Sales($)
Casino Royale 2,315,529 $37,025,309 3,884,880 $62,489,468
Skyfall 2,800,000 $44,772,000 4,500,000 $72,383,858
Targeted Growth 484,471 $7,746,691 615,120 $9,894,390
Daniel Craig Bond DVD Sales History and Goals
Consumer
Objectives
General Consumer Objective
To increase sales of Skyfall DVD to
consumers, while at the same time increasing
brand identity and product awareness.
Marketing Plan pg27
30. Premiums
Our featured premium will be USB drive that is
a recreation of the radio in the film. If
consumers plug it into their computer it reveals
insight into what Bond’s years at Skyfall were
like and it will contain secret files from Silva’s
(Javier Bardem, the film’s villain) missions that
he completed while trying to undermine MI6.
This premium will only be available only in the
Skyfall Special Edition along with the crystal
replica gun and film cell still.
For DVDs purchased through Amazon we offer
a special 007 pen as a premium. This will be
low cost to produce but will add enough
incentive to sell Skyfall over other DVDs
through Amazon.
Blu-ray editions will come with DVD and
Ultraviolet versions. This up sale will makes it
possible to sell Blu-ray to those that have not
yet purchased a Blu-ray player.
Consumer
Promotions
Marketing Plan pg28
31. Sweepstakes
The sweepstakes will be advertised on
packaging, point of purchase displays, TV spot
and through online resources. Each DVD will
come with instructions on how to register.
Instructions will also be available online.
Running a Sweepstakes will allow us to gain
contact information of those who have shown
an interest in James Bond. This information will
allow us to be able to contact these fans with
new product information for this movie and
movies to come.
The sweepstakes will run for three months after
the DVD release, which would be through June
19th. The packaging will have a sticker with
sweepstakes details, including a clearly stated
expiration date, that will be removable after the
sweepstakes runs to minimize confusion.
Those who enter the sweepstakes will also be
invited to become fans or followers of James
Bond’s various social media outlets.
After the sweepstakes is over one winner will
be randomly selected for a round trip flight to
London on Virgin airlines where they and a
guest will stay at the Dorchester for seven
nights. They each will receive a driving
experience from Thruxton Motorsport Centre in
an Aston Martin. In addition, the winner will
receive a three course dinner for two at Alyn
Williams at The Westbury and a suit or evening
gown from Harrods.
ROI
The sweepstakes registrations will provide
contact information of potential consumers.
Being able to track sweepstakes registration will
allow us to see where James Bond fans are
located. It will also give us access to
phone, email, and residential information that
we can use to increase marketing efficiency. By
comparing DVD purchases in the sweepstakes
period to those before we can measure
effectiveness of this program.
*For full contest rules please refer to appendix B
Consumer
Promotions
Marketing Plan pg29
32. Coupons and Discounts
Two months after release we will
implement coupons and discounts
through social media, Web, and
LivingSocial that offer 15% off a DVD
purchase.
In addition, we will have discounts
offered through our partnership with
Coke Zero. For a limited time, the
purchase of a case of Coke Zero will come
with a $3 off coupon for the Skyfall DVD.
This will be available during the 5th week
of sales.
ROI
The use of coupons and discounts as a
promotional tool will provide clear
measures of ROI by allowing us to track
how many are used as well as the
increase in sales numbers during
coupon/discount cycle in comparison to
what our previous numbers were.
Consumer
Promotions
Marketing Plan pg30
33. Website
The website will be a useful tool to give
information to consumers and generate
interest in purchasing DVDs. It will include
details of our products and promotions and
will also be interactive. To generate user
awareness and interest we will have
exclusive updates and information including
missions from Silva’s past released weekly.
The Website will also function as the location
to register for the James Bond Getaway.
Special website for DVD release
ROI
We can track the number of unique visits to
the site and can measure increases and
decreases compared to timing of our various
advertising and promotional strategies to
help determine their effectiveness in
generating awareness.
Consumer
Promotions
Marketing Plan pg31
34. Social Media Program Overview
We will implement a social media program
prior to theatrical release to connect with fans
and remind them of the DVD release date by
updating them with exclusive insight and
discussions (asking fans about their favorite
scenes or favorite bond gadget) and those that
enter our Bond getaway contests will be invited
to join our social media pages.
ROI
We can track increases in fans/followers to
determine effectiveness.
Facebook
Facebook will be used as a means to keep
consumers involves in our DVD launch and to
increase their interest in purchasing the DVD.
We will use status updates to display products
and increase awareness of upcoming
events, contest, and promotions. Status
updates will redirect visitors to external website
and we will include updates with exclusive
content leading up to DVD release date.
Consumer
Promotions
Marketing Plan pg32
Instagram
We will use our Skyfall Instagram platform to
keep consumers interested and up-to-date with
our DVD launch and available products. We will
post pictures of our special packaging and
premiums, snapshots of deleted scenes and
special features, our Skyfall Skydive event and
any other interesting Bond related gadgets or
events.
35. POP Locations
BestBuy, Target, Walmart, Sony
Store, Brookstone, Grocery stores
We will have special POP displays in all Sony Stores.
A green screen will be setup in front of a camera
that will allow users to recreate the iconic James
Bond gun barrel sequence. Customers will get to
upload and share the clip with their friends on
Facebook and Twitter. Each time the blood trickles
down the screen it will cut to a reminder saying
“Skyfall Now Available on DVD.”
Another POP display available in all locations will
be life size Daniel Craig cutouts next to DVD
displays.
In any of our point of purchase location stores with
available TVs for store display purposes Skyfall will
be playing on the screens to promote DVD
purchase.
Slotting allowance will be given to stores that
place our DVDs as inventory and allow room
for special displays at store entrances.
• An extra five DVDs or Blu-ray discs
will be given for every 100 purchased
by retailers, with a minimum order
of 900
Point of
Purchase
Marketing Plan pg33
37. Launch Event/ Skyfall Skydive Stunt
This event will be used to build publicity for the DVD
release. We will invite many media outlets, new
channels, newspapers, magazines and blogs to our
stunt event.
The plan is to have a Skyfall Skydive with professional
skydivers dressed in Bond-like attire.
We will team up with Red Bull whose recent stunts
have gained much viewership. 8 million people
watched Felix Baumgartner jump from space in their
most recent event and we hope to gain similar
success in our Skyfall Skydive stunt. Many people
will be able to view it through a live simulcast online.
Along with jumpers we will drop 100 Skyfall special
edition DVDs off a building with mini parachutes so
people below can catch them.
Daniel Craig will show up in an Ashton Martin to sign
the DVDs of the lucky people who catch them.
Marketing Plan pg35
Publicity, Special Events
and Sponsorship
Skyfall Subway Takeover
This out of home advertising campaign element
will also generate PR and add to the viral aspect
of our DVD launch.
38. The Amazing Race Episode
We will have a Bond themed episode of The
Amazing Race that will air the week the DVD is
released. The contestants on the show would
complete missions across the United Kingdom,
starting in London and finishing in Scottland at a
replica of Bond’s home, Skyfall. Once in Skyfall, the
contestants must find the hidden door that leads
them out of the house and under the moor to the
chapel where the final crucial scene of the film
takes place. The last team there is eliminated. Along
the way the contestants get to use Bond gadgets
and drive Bond cars to complete the missions.
The Amazing Race averages more than 11 million
viewers per episode and the show has won 9 out
of 10 Primetime Emmy Awards for Outstanding
Reality-Competition Program. These elements
make the source credible but also prove it has a
large reach.
The show is also produced by Sony
Entertainment Television and Sony was a major
producer for Skyfall meaning there could be
interest for mixing the products and creating a
Bond themed episode of The Amazing Race.
Marketing Plan pg36
Publicity, Special Events
and Sponsorship
39. The James Bond Nerf Event
We want to team up with Nerf for a James Bond
Nerf War Flash Mob. This event would take place
in New York and we will provide Nerf guns and
ammo for the competitors to use in the match.
Daniel Craig will conduct an AMA (Ask Me
Anything) on Reddit where he will announce the
location of the event at Central Park in New York
City. He will then show up halfway through the
flash mob in a tuxedo with a special Nerf silencer
pistol and Nerf Rocket Launcher
We will have a camera crew will record all the
action as Bond fans get a chance to battle with
James Bond himself. In addition, everyone is
attendance will get a signed Skyfall DVD.
The video of the event will be posted on
YouTube. Not only will this event will be a great
way to increase publicity and therefore
awareness, but it will also create hype and
buzz, becoming a means of viral marketing.
We would create a Facebook account and a
Twitter account to help build up buzz both
before and after the event takes place.
Marketing Plan pg37
Publicity, Special Events
and Sponsorship
40. February 19 •Launch of Facebook Social Media Campaign
•Magazine ad for the month of March released
•Launch of DVD release website
February 26 •Second status update on Facebook •Release of second Silva mission on website
March 5 •Third status update on Facebook
•Pre-sales go in effect for special edition DVD
cases
•Amazon.com will have a special banner for the pre-
sale of DVDs for a week
•Release of third Silva mission on website
March 12 •Fourth status update on Facebook
•Release of Skyfall edition of Amazing Race
•Release of fourth Silva mission on website
•Commercials will be in effect during the show
•Radio show to talk about the Amazing Race and
release of Skyfall
March 19 •Final status update on Facebook
•Release of DVD and special edition DVDs
•Launch event/stunt in London
•Contest/contest begin
•Final Silva mission accessible with USB on website
April 23 •DVD coupons are released in Coke Zero packs
May 19 •15% coupons and discount on DVD sales through
social media sites
June 19 •Contest ends
•Three contest winners are selected at random
Marketing Plan pg38
Scheduling
41. *Detailed budget breakdown in Appendix A
$3.57 Million
Marketing Plan pg39
Budget
(in thousands of dollars)
42. Jan Febuary March April Total
Print Ads
Wired $75,000.00 $75,000.00
Rolling Stone $100,000.00 $100,000.00
People $80,000.00 $80,000.00
Entertainment Weekly $90,000.00 $90,000.00
Television
CBS $950,000.00 $950,000.00
Cable $300,000.00 $300,000.00
Web and Social Media
Websites $40,000.00 $10,000.00 $10,000.00 $10,000.00 $70,000.00
Facebook fan page $10,000.00 $10,000.00 $10,000.00 $10,000.00 $40,000.00
Instagram $5,000.00 $5,000.00 $5,000.00 $5,000.00 $20,000.00
Radio digital/analog $75,000.00 $75,000.00
Banner Ads
Amazon $80,000.00 $80,000.00
Best Buy $40,000.00 $40,000.00
You Tube $100,000.00 $100,000.00
Out-of home
Billboard $200,000.00 $400,000.00 $600,000.00
Bus Stop/Bus $150,000.00 $150,000.00 $300,000.00
Promotions
Point of Purchase display $80,000.00 $80,000.00
Bond Getway $10,000.00 $10,000.00
Bond Green screen $15,000.00 $15,000.00
Skyfall Skydive $500,000.00
Nerf Event
Course $30,000.00 $30,000.00
Banners $5,000.00 $5,000.00
Saff $3,000.00 $3,000.00
Swag $3,000.00 $3,000.00
Total $55,000.00 $25,000.00 $2,911,000.00 $575,000.00 $3,566,000.00
Detailed Budget
Appendix A
43. Sweepstakes Rules
James Bond Get away 2013 Sweepstakes
OFFICAL SWEEPSTAKES RULES
A purchase will not increase the chances of winning, and no purchase or payment
of any kind is necessary in order to enter or win. Entry must be received by date
specified in offer or by prize deadline(s) below, whichever is sooner. Follow all
entry instructions published in this offer (see below).
CONSUMER DISCLOSURE
(You have not won yet.)
OPEN ONLY TO LEGAL RESIDENTS OF THE 50 UNITED STATES AND DISTRICT OF
COLUMBIA WHO ARE AT LEAST 18 YEARS OLD AS OF THE DATE OF ENTRY
By entering this Promotion, entrants accept and agree to be bound by these Official
Rules. Any violation of these rules may, at a Sponsor’s discretion result in
disqualification. All decisions of the judges regarding this Promotion are final and
binding in all respects.
PROMOTION PERIOD. Promotion begins 12:01 P.M. EDT
March 13th, 2013 and ends, 11:59 A.M. EST on May 13th, 2013, when all entries must
be received (“Promotion Period”)
ELIGIBILITY. This sweepstakes (“the Promotion”) is only open to legal
residents of the 50 United States and Districts of Columbia who are at least 18 years
old as of the date of entry, expect officers, directors, members, and employees of
the Sponsor, the judging organization (if applicable), or any other party associated
with the development or administration of this Promotion and the immediate
family (i.e., parents, children, siblings, spouse), and persons residing in the same
household, as such individuals. This Promotion is void outside the 50 United States
and the District of Columbia and where prohibited.
HOW TO ENTER. Visit jamesbondgetaway.com during the promotion Period
and follow the instructions to enter. All entries become the property of the Sponsor
and will not be acknowledged or returned. Limit one entry per person for the
entire Sweepstakes. The one entry per person maximum will be strictly enforced.
Forgedentries, altered entries or entries obtained other than as set out in these
rules will be void and ineligible. All entrant information, including e-mail addresses,
is subject to the respective Privacy Policy of the applicable Sponsor.
WINNER SELECTION AND NOTIFICATION. Winner
selection will be conducted by random drawing from all eligible entries on or
about March 30th, 2013 (the “Drawing Date”). Any potential winner will be
notified by mail, email and/or telephone. If a potential winner: (i) cannot be
contacted; (ii) does not respond within five (5) days from the date the
Sponsor first tries to notify him/her; (iii) fails to return the Affidavit and
Release as specified in the Rule 9; (iv) refuses the prize; and/or (v) the prize
or prize notification is returned as undeliverable, such potential winner
forfeits all rights to win the Promotion or receive the prize, and an alternate
potential winner may be selected. Upon contacting a potential winner and
determining that he/she has met all eligibility requirements of the Promotion,
including without limitation the execution of required waivers, publicity and
liability releases and disclaimers, and, at Sponsor’s discretion, successful
completion of a background check, such individual will be declared the
“winner” of the Promotion.
PRIZE DESCRIPTION. There will be one (1) prizewinner.
The prize is two (2) round-trip coach airfare tickets from Virgin Air (in the) US
to the Heathrow Airport in London, England; one (1) one-bedroom suite, for
seven (7) nights at the Dorchester; two (2) driving experiences at Thruxton
Motorsport Centre; one (1) three (3)-course dinner for two (2) at Alyn
Williams at The Westbury, including two (2) beverages per guest (not to
exceed $261); two (2) $1,500 credit at Harrods to purchase dinner apparel in
the form a of a suit or gown. The total approximate retail value of the prize
package is $18,073.69, depending on exact itinerary. Actual value may vary
based on various factors, including fluctuations in price for airfare and/or
accommodations, and distance between the point of departure and the
destination. All menus determined by Sponsors in their sole discretion.
Winner must complete the trip by March 13, 2014, or prize will be forfeited.
Trip must be booked at least thirty (30) days prior to departure and may be
subject to certain other restrictions, including without limitation blackout
dates. Travel must be round trip. Sponsors will determine airline and flight
itinerary in their sole discretion. No refund or compensation will be made in
the event of the cancellation or delay of any flight. Travel and
accommodations are subject to availability.
Appendix B pg1
44. Travel is subject to the terms and conditions set forth in this Sweepstakes,
and those set forth by the Sponsors’ airline carrier of choice as detailed in
the passenger ticket contract. All expenses and incidental travel costs not
expressly stated in the package description above, including but not limited
to, ground transportation, meals not listed above, personal training, in-room
charges (e.g. mini-bar, movies), telephone calls, gratuities, incidentals,
passenger tariffs or duties, surcharges, airport fees, service charges or
facility charges, personal charges at lodging, security fees, taxes or other
expenses are the responsibility solely of winner. Travel companion must be
eighteen (18) years of age or older as of the date of departure. Travel
companion must travel on same itinerary and at the same time as the
winner. Travel companion must execute liability/publicity releases prior to
issuance of travel documents. Travel restrictions, conditions and limitations
may apply. If, in the judgment of Sponsors, air travel is not required due to
winner’s proximity to prize location, ground transportation will be substituted
for round-trip air travel at Sponsors’ sole discretion. Sponsors will not replace
any lost, mutilated, or stolen tickets, travel vouchers or certificates. Sponsors
are not responsible if spa treatments or activities are delayed, postponed, or
cancelled for any reason, in which event that portion of prize is forfeited in its
entirety and no substitution will be provided except as in Sponsors’ sole
discretion. Winner must be able to provide valid driver’s license and
insurance to drive car. Winner is responsible for all and any damages to the
car. Sponsor will not assist, pay for or be liable for any issues or misconduct
related to use of the car.
TAXES. All federal, state and/or local income and other taxes, if
any, are the winner’s sole responsibility.
ODDS OF WINNING. The odds of winning this Promotion
depend on the number of eligible entries received.
NO PRIZE TRANSFER OR SUBSTITUTION. No prize or
any portion thereof is transferable or redeemable for cash. Any portion of the
prize that is not used is forfeited. No substitutions for prize except by
Sponsor, in which case a prize of equal or greater value will be substituted.
CONSENT AND RELEASE. By entering the
Promotion, each entrant releases and discharges the Sponsor, judging
organization (if applicable), and any other party associated with the
development or administration of this Promotion, their parent, subsidiary,
and affiliated entities, and each of their respective officers, directors,
members, shareholders, employees, independent contractors, agents,
representatives, successors and assigns (collectively, “Sponsor Entities”),
from any and all liability whatsoever in connection with this Promotion,
including without limitation legal claims, costs, injuries, losses or damages,
demands or actions of any kind (including without limitation personal injuries,
death, damage to, loss or destruction or property, rights of publicity or
privacy, defamation, or portrayal in a false light) (collectively, “Claims”).
Except where prohibited: (i) entry into the Promotion constitutes the consent
of the entrant, without further compensation, to use his/her name, likeness,
biographical data, and contact information for editorial, advertising,
marketing, publicity, and administrative purposes by the Sponsor and/or
others authorized by the Sponsor; (ii) acceptance of a prize constitutes a
release by any winner of the Sponsor Entities of any and all Claims in
connection with the administration of this Promotion and the use, misuse, or
possession of any prize; (iii) any potential winner may be required to sign an
affidavit of eligibility (including social security number) and a liability/publicity
release; and (iv) if prize involves travel or activities, any potential winner and
travel companion (if applicable) may be required to execute releases of the
Sponsor from any and all liability with respect to participation in such
travel/activities and/or use of the prize. Affidavits and releases must be
returned within five (5) days from the date that Sponsor first tries to notify the
potential winner. Sponsor may conduct a background check to confirm any
potential winner’s eligibility and compliance with these rules. By entering,
you agree to cooperate reasonably with any such background check. If the
prize includes participation in any public event(s) or publicity, or if Sponsor
Entities intend to publicize the winner in any way, and if a background check
reveals that a potential winner has engaged in conduct that could damage
the reputation or business of any Sponsor Entity, as determined by Sponsor
in its discretion, the potential winner may be disqualified and the prize may
be awarded to an alternate winner.
Appendix B pg2
Sweepstakes Rules
45. If winner is deemed to be a minor under the jurisdiction of his/her residence,
the prize will be awarded in the name of his/her parent or legal guardian who
must execute the necessary affidavit and release and, if applicable, must
accompany winner on the trip (no additional travel expenses will be awarded
should a parent or legal guardian be required to accompany the winner on
the trip)
DISCLAIMERS. (i) Sponsor not responsible for entries that are lost, late,
misdirected, incorrect, garbled, or incompletely received, for any reason,
including by reason of hardware, software, browser, or network failure,
malfunction, congestion, or incompatibility at Sponsor’s servers or
elsewhere. In the event of a dispute, entries will be deemed submitted by
the authorized account holder of the e-mail address submitted at the time of
entry. “Authorized account holder” is defined as the natural person who is
assigned to an e-mail address by an Internet Access Provider, online service
provider, or other organization (e.g., business, educational institute) that is
responsible for assigning e-mail addresses for the domain associated with
the submitted e-mail address. (ii) Sponsor, in its sole discretion, reserves
the right to disqualify any person tampering with the entry process or the
operation of the web site or otherwise attempting to undermine the legitimate
operation of the Promotion. Use of bots or other automated process to enter
is prohibited and may result in disqualification at the sole discretion of
Sponsor. (iii) Sponsor further reserves the right to cancel, terminate or
180826 v3 modify the Promotion if it is not capable of completion as
planned, including by reason of infection by computer virus, bugs,
tampering, unauthorized intervention, force majeure or technical failures of
any sort. (iv) Sponsor Entities are not responsible for errors in the
administration or fulfillment of this Promotion, including without limitation
mechanical, human, printing, distribution or production errors, and may
cancel, terminate or modify this Promotion based upon such error at its sole
discretion without liability. In no event will Sponsor be responsible for
awarding more than the number of prizes specified in these rules. (v) In the
event this Promotion is cancelled or terminated, pursuant to subparagraph
(iii) or (iv), Sponsor, in its sole discretion, may elect to hold a random
drawing from among all eligible entries received up to the date of
discontinuance for any or all of the prizes offered herein. (vi) SPONSOR
ENTITIES MAKE NO WARRANTIES, REPRESENTATIONS OR
GUARANTEES, EXPRESS OR IMPLIED, IN FACT OR IN LAW, AS
REGARDS THIS PROMOTION OR THE MERCHANTABILITY, QUALITY
OR FITNESS FOR A PARTICULAR PURPOSE REGARDING ANY PRIZE
OR ANY COMPONENT OF ANY PRIZE.
(vii) CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY
DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE
OPERATION OF THIS PROMOTION MAY BE A VIOLATION OF CRIMINAL
AND/OR CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE,
SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND
DAMAGES (INCLUDING WITHOUT LIMITATION ATTORNEYS’ FEES)
FROM ANY SUCH ENTRANT TO THE FULLEST EXTENT OF THE LAW,
INCLUDING CRIMINAL PROSECUTION. (viii) The value(s) of the prize(s)
set forth above represent Sponsor’s good faith determination of the
approximate retail value(s) thereof; the actual fair market value(s) as
ultimately determined by Sponsor are final and binding and cannot be
challenged or appealed. In the event the stated approximate retail value(s)
of a prize is more than the actual fair market value of that prize, the
difference will not be awarded in cash or otherwise. No substitution or
compensation will be given for any portion of the prize that is not used.
APPLICABLE LAWS AND JURISDICTION. This Promotion
is subject to all applicable federal, state, and local laws and regulations.
Issues concerning the construction, validity, interpretation and enforceability
of these Official Rules shall be governed by the laws of the State of
California without regard to any principles of conflict of laws. All disputes
arising out of or connected with this Promotion will be resolved individually,
and without resort to class action, exclusively by a state or federal court
located in Los Angeles, California. Should there be a conflict between the
laws of the State of California and any other laws, the conflict will be
resolved in favor of the laws of the State of California. To the extent
permitted by applicable law, all judgments or awards shall be limited to
actual out-of-pocket damages (excluding attorneys’ fees) associated with
participation in this Promotion and shall not include any indirect, punitive,
incidental and/or consequential damages.
WINNER LIST. For the name of the winner, send a self-addressed
stamped envelope, within six (6) months of the Drawing Date, to: Winner
List, Skyfall DVD 2013 James Bond Get Away; 6969 Sunset Blvd., 13th floor,
Los Angeles, CA 90210.
SPONSORSHIP. This Promotion is sponsored by 007 USA Edition, 6969
Sunset Blvd., 13th floor, Los Angeles, CA 90210.
Appendix B pg3
Sweepstakes Rules
