This document provides information about the film "12 Years a Slave" including its awards, finances, production details, marketing strategies, reviews, and audiences. It received widespread critical acclaim and many awards including Academy Awards. It had a budget of $20 million and grossed $178 million worldwide. Marketing included posters, trailers on YouTube and social media, and endorsements from celebrities. Audiences viewed reviews on websites and YouTube channels. The document also compares it to the film "Guardians of the Galaxy" and discusses media convergence and online piracy in relation to film distribution.

1. 1
FM2 –
Section A –
Group Research Task
By Ben Carmichael and Callum Dawson

3. 3
Awards
Academy Award for Best Picture,
Academy Award for Best Actress in a Supporting Role,
Golden Globe Award for Best Motion Picture – Drama,
BAFTA Award for Best Film,
Academy Award for Best Writing Adapted Screenplay,
Screen Actors Guild Award for Outstanding Performance by a Female Actor in a Supporting Role,
BET Award for Best Movie,
BAFTA Award for Best Actor in a Leading Role,
Independent Spirit Award for Best Feature,
NAACP Image Award for Outstanding Motion Picture,
Producers Guild of America Award for Best Theatrical Motion Picture,
Independent Spirit Award for Best Supporting Female,
Independent Spirit Award for Best Director,
BET Award for Best Actress,
NAACP Image Award for Outstanding Supporting Actress in a Motion Picture,
Independent Spirit Award for Best Screenplay,
BET Award for Best Actor,
Independent Spirit Award for Best Cinematography,
BFCA Critics' Choice Award for Best Adapted Screenplay,
Broadcast Film Critics Association Award for Best Film,
AACTA International Award for Best Supporting Actor,
Satellite Award for Best Director,
AACTA International Award for Best Actor,
NAACP Image Award for Outstanding Directing in a Motion Picture,
Broadcast Film Critics Association Award for Best Supporting Actress,
Satellite Award for Best Motion Picture,
NAACP Image Award for Outstanding Writing in a Motion Picture,
Costume Designers Guild Award for Best Costume Design - Period Film,
Empire Award for Best Supporting Actor,
New York Film Critics Circle Award for Best Director

4. Film Industry
Finance
Budget - $20,000,000 (estimated)
Opening Weekend
$923,715 (USA) (20 October 2013) (19 Screens)
£2,511,349 (UK) (12 January 2014) (207 Screens)
Weekend gross
$270,760 (USA) (12 January 2014) (114 Screens)
$4,604,706 (USA) (17 November 2013) (1,411 Screens)
Gross
$178,413,838 (Worldwide) (5 May 2014)
$56,667,870 (USA) (2 May 2014)
$121,745,968 (Non-USA) (5 May 2014)
$33,011,149(UK)(2014) – See next slide ->
http://www.imdb.com/title/tt2024544/

5. UK- 2014

6. Film Industry
Production and distribution
• Production institutions
• Regency Enterprises (USA) (presents)
• River Road Entertainment (presents)
• Plan B Entertainment (as Plan B)- founded by Brad Pitt in 2002
• New Regency Pictures (as New Regency)
• Film4 (in association with)
• Distribution institutions
• Twentieth Century Fox Film Corporation (2013) (World-wide) (all media)- one of ‘the big six’ -
Warner Bros. Pictures Walt Disney Pictures Universal Pictures Columbia Pictures
20th Century Fox Paramount Pictures
• Entertainment One (2014) (UK) (theatrical)
• Fox Searchlight Pictures (2013) (USA) (theatrical)
• Entertainment One (2014) (UK) (Blu-ray) (DVD)
• 20th Century Fox Home Entertainment (2014) (USA) (Blu-ray) (DVD)

7. Film industry
Marketing
Connections
• 12 Years a Slave received support by celebrities such as Kanye West and
Sean Combs. They had featured in podcasts in which they promoted the
film.
Midnight Screenings:
Thor: The Dark World/12 Years a Slave (2013)
The Tonight Show -
Starring Jimmy Fallon(2014) 12 Days a Stripper
(2014) - A short film
spoof of the original
film

8. Film industry
Marketing
Competitions- below the line
1. 2.
3.

9. Film Industry
Marketing
Facebook
Twitter
Social media- below the line

10. Film industry
Marketing
Posters- (above the line)
Italian poster controversy
The poster had a huge controversy
in Italy, as it promoted the film's
white co-stars (Brad Pitt for
example – appeared in the last 20
minutes of the film) over black
leading role Chiwetel Ejiofor.
Resonation – ‘It’s time’
This poster was a major choice to feature
in newspaper and television ads. It
showcases an emotional close-up of star
Chiwetel Ejiofor as the man forced into
slavery with the words ‘It’s Time’. The
interpretation is ambiguous though
intends to resonate and promote the truth
about slavery.

11. Film industry
Video sharing - Trailer
Trailer from FoxSearchlight – 2,689,207 views in which was published 3
months before US release in October 18, 2013 (USA)
Mobile makes up
almost 40% of
YouTube's global
watch time.
YouTube is localised
in 61 countries
80% of YouTube traffic
comes from outside the US

12. The Film audience
Video sharing- Reviews
Jeremy Jahns – Youtuber
650,547
subscribers
12 years a slave
257,173 views

13. The Film audience
Reviews – Websites

14. 14
The interrelationship between producers and Audiences: case studies
Stardom: Industry of Desire- Prof Christene Gledhill
Her study claims ‘stars’ can be defined by four key points:
Stars as Capital Value
Stars as constructs
Stars as Deviant
Stars as Cultural Value
Michael Fassbender Lupita Nyong'o
Chiwetel Ejiofor
Brad Pitt
Benedict Cumberbatch
Use of social media by the
‘stars’. Do they help promote
a film?

15. 15
The interrelationship between producers and Audiences: case studies
Genre theories-
John Fiske - “attempts to structure some order into the wide range of texts
and meanings that circulate in our culture for the convenience of both
producers and audiences”.
• What Genres (Types) of film are most popular amongst audiences (2013- 2014)?
• Genre is key to producers so that they are aware from the start of creating a film by preventing it from losing its
focus so that supply and demand can be more effective in attracting more viewers

16. Media convergence
Content providers from the publishing worlds of newspapers, magazines, music, radio,
television, films, and entertainment software.
• VOD {VIDEO ON DEMAND} – 25% of Internet users aged 12+ have streamed or downloaded a Film,
itunes
BT vision
Amazon Prime
Compatible devices:
PC or Laptop
Video Game Consoles- Wii,
PLaystation,xbox
Set Top Boxes- Amazon Fire TV
Smart TVs- Samsung, Sony, LG
Blue-ray Players- Samsung, Sony, LG
Tablets- Kindle Fire, ipad
Mobiles- iPhone, Amazon Fire Phone,
Android mobiles
Subscribers pay $99 per year for free
shipping plus access to the video and
music. - 10 million members (2013) -
Business insider
800,000 subscribers (2013)- KIT
GURU
standard definition
version will set you back
$14.99. For the high
definition version, you
pay $19.99.
iTunes' high-definition version has
a 1280x720 resolution, as
compared to the higher
1920x1080 resolution of Blu-ray.
They have made
a partnership
with NETFLIX
(Nov 2014)

17. 17
Media convergence
• 56% of the 25% of Internet users have streamed or downloaded a Film, represents Free downloading.
PutLocker
Piratebay
Survey Bay - comments

18. 18
Comparison
Guardians of the galaxy (2014) 12 years a slave (2013)
Biography(Biopic) Action | Adventure | Sci-Fi | Drama | History
Worldwide Gross: $770,104,000 Worldwide Gross: $178,413,838
USA UK
PG-13 15
August 1, 2014 October 18, 2013
Budget- $170 million Budget - $20 million

19. 19
LE FINI
• So whats your opinion ?