Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
How to get started with SOCIAL MEDIA<br />http://marketingassassin.files.wordpress.com/2009/09/social-media.jpg<br />
http://www.vedainformatics.com/blogs/wp-content/uploads/2009/03/global-social-media-296x300.jpg<br />
Agenda<br /><ul><li> Overview
 Power of Social Media
 Twitter
Facebook
 YouTube
 LinkedIn
 REACH
 How to get engaged
 ecentre case study</li></li></ul><li>
Media disseminated through<br />social interactions - Wikipedia<br />
Web2.0 :<br />open content, open access, adaptive and constantly changing<br />Two sided communication,Many-to-many, speak...
The only difference is the channel<br />Conversations<br />
Why should you have a social media strategy?<br />
“<br />		        If they are saying nothing about you, 	        you are not even in the game. If people say you stink, at ...
United Airlines breaks guitars<br />
Opportunities<br />
The social media landscape - <br />Overview<br />
Overview of social media sites<br />
Overview of social media sites<br />
A comparison<br />
<ul><li> Customer service
 Specials/Deals
 Promotions
 News </li></li></ul><li><ul><li> Fan pages
 Contests
 Specials/Deals
 Games
 Polls
 Promotions
 Application</li></li></ul><li>
Professional networking, News, Company information, Recruitment, Company statistics <br />
New features, Ads, Events, Education <br />
Upcoming SlideShare
Loading in …5
×

How to get started with social media- an introduction Part 2 (short version)

703 views

Published on

Published in: Business
  • Be the first to comment

  • Be the first to like this

How to get started with social media- an introduction Part 2 (short version)

  1. 1. How to get started with SOCIAL MEDIA<br />http://marketingassassin.files.wordpress.com/2009/09/social-media.jpg<br />
  2. 2. http://www.vedainformatics.com/blogs/wp-content/uploads/2009/03/global-social-media-296x300.jpg<br />
  3. 3. Agenda<br /><ul><li> Overview
  4. 4. Power of Social Media
  5. 5. Twitter
  6. 6. Facebook
  7. 7. YouTube
  8. 8. LinkedIn
  9. 9. REACH
  10. 10. How to get engaged
  11. 11. ecentre case study</li></li></ul><li>
  12. 12. Media disseminated through<br />social interactions - Wikipedia<br />
  13. 13. Web2.0 :<br />open content, open access, adaptive and constantly changing<br />Two sided communication,Many-to-many, speaking and listening<br />
  14. 14. The only difference is the channel<br />Conversations<br />
  15. 15. Why should you have a social media strategy?<br />
  16. 16. “<br /> If they are saying nothing about you, you are not even in the game. If people say you stink, at least you are in the conversation and you can turn it around.” <br />Thomas Hoen, Director of Brand Communications & new media at Eastman Kodak Co.<br />
  17. 17.
  18. 18. United Airlines breaks guitars<br />
  19. 19. Opportunities<br />
  20. 20. The social media landscape - <br />Overview<br />
  21. 21. Overview of social media sites<br />
  22. 22.
  23. 23. Overview of social media sites<br />
  24. 24. A comparison<br />
  25. 25. <ul><li> Customer service
  26. 26. Specials/Deals
  27. 27. Promotions
  28. 28. News </li></li></ul><li><ul><li> Fan pages
  29. 29. Contests
  30. 30. Specials/Deals
  31. 31. Games
  32. 32. Polls
  33. 33. Promotions
  34. 34. Application</li></li></ul><li>
  35. 35. Professional networking, News, Company information, Recruitment, Company statistics <br />
  36. 36. New features, Ads, Events, Education <br />
  37. 37. Things to consider before engaging:<br />R<br />eal cost<br />valuation & Measurement<br />lignment<br />onsistency<br />onesty & Transparency<br />E<br />A<br />C<br />H<br />
  38. 38. How to get engaged?<br />
  39. 39. Level of engagement<br />
  40. 40. Define your customer<br />My ideal customer is called John and he:<br /><ul><li> Is 35 years old
  41. 41. Has family
  42. 42. Lives on the North Shore
  43. 43. Is an Entrepreneurs/CEO/business owner of small - medium company
  44. 44. Is Educated, open to new ideas/trends,
  45. 45. Finds his business an inspiration
  46. 46. Finds SM confusing but wants to engage
  47. 47. Is Time-scarce
  48. 48. Has personal facebook page
  49. 49. Has enough resources to pay for service</li></li></ul><li>Define your customer<br />
  50. 50. 3. Where are your customers? <br />Scan SM sites and web<br /><ul><li>Facebook
  51. 51. Google alerts
  52. 52. Twingly/skyrocket
  53. 53. Twitter (advanced search)</li></ul>http://public.agent16.com/tumblr/imgs/books/whereareyou.jpg<br />
  54. 54. 4. Develop a strategy<br />One page<br />Evolving<br />Alignment<br />Consistency<br />Social Media Policy<br />http://barbaraevans.files.wordpress.com/2009/12/strategy.jpg<br />
  55. 55. 5. Start listening<br />Monitor your own and competitors’ Social Media presence<br />http://myesllab.files.wordpress.com/2009/10/active_listening.jp<br />
  56. 56. 6. Build trust<br />People buy anything<br />if they trust you.<br />http://static.pyzam.com/img/funnypics/f/trust.jpg<br />
  57. 57. 7. Start reaching out<br /><ul><li> Target influencers
  58. 58. Create group of alliances
  59. 59. Create valuable content</li></ul>http://www.photographycorner.com/galleries/data/500/Reaching-Out.jpg<br />
  60. 60. case study<br />Objectives: Raise brand awareness, engage with stakeholders<br />Time invested: 60min/day<br /><ul><li> Results:
  61. 61. Twitter (1st Nov): 148 followers
  62. 62. Facebook (Jan): 76 fans
  63. 63. Referrals to website
  64. 64. News
  65. 65. Job facilitation
  66. 66. Made valuable connections
  67. 67. Market research
  68. 68. Urgent requests</li></li></ul><li>Learnings:<br />Do background checks before engaging<br />Choose tone carefully<br />Links to blog (website)<br />Use analytics tool<br />Every industry and every business is different<br />Long-term strategy<br />Experimental <br /> case study<br />
  69. 69. Tools<br />Hootsuite – Managing most common social media sites<br /> http://hootsuite.com/<br />Tweetdeck - better mobile application<br /> http://www.tweetdeck.com/<br />Spredfast – Social media campaign management<br />http://spredfast.com/<br />Tweetbeep– set up alerts<br /> http://tweetbeep.com/<br />Icerocket & twingly – search engines for blogs etc. http://www.icerocket.com/<br /> http://www.twingly.com/<br />http://farm1.static.flickr.com/19/100043823_a730ba854b.jpg<br />
  70. 70. Website<br />Sabrina.nagel@ecentre.org.nz<br />http://www.vedainformatics.com/blogs/wp-content/uploads/2009/03/global-social-media-296x300.jpg<br />

×