Presented by:Vince CarrMarketing 754610 April 2012SOCIAL MEDIA AND POLITICSTREND REPORT II
GENERAL OVERVIEW Over the last 10 years – social media in politics went from basically nothing to being everything. Replaces one-sided, one-way communications Replacing old methods of communicating with constituents. Social Media platforms used by politicians The effects on elections
HISTORY OF TREND Started with the advent of the Internet Blogging – Real discussions of politics started to take place via social media. Introduction of MySpace, Facebook, YouTube and Twitter Still not really used effectively until the 2008 Presidential Election. Everyday occurrence now
IMPACTS OCCURRING DUE TO TREND •Women make up 58% of the social media users
IMPACTS OCCURRING DUE TO TREND Blogs Get a pulse of the voters See emotional side of constituents Facebook 1 in 5 Americans used media sites such as Facebook to gather political information Increased Youth Vote and Political Involvement Excellent tool for two-way communication Provides a way to personalize politicians Twitter Provides real time feedback between politicians and voters Provides a way to personalize politicians
CASE 1 – 2008 OBAMA ELECTION First politician to effectively use social media tools in a successful election Used Facebook, MySpace and Twitter to create large database of supporters
CASE #2 NY CONGRESSMAN ANTHONY WEINER Used Twitter in an inappropriate manner Used Facebook to meet women, share information and pictures Lied about it Lost his job and damaged his reputation Lack of understanding of the impact of social media tools.
ORGANIZATIONAL PERCEPTION Case 1 – Obama Campaign in 2008 Realized the importance of harnessing the power of social media. In 2008 – Majority of social media users tended to be Democrats Case 2 – Anthony Weiner Scandal Twitter and Facebook should not be used for personal use Politicians really to understand how to effectively use social media.
DIRECT APPLICATION Case 1 – Obama Campaign in 2008 Business could use some of the same techniques to get more customers to sign up for their services and products. This includes Twitter, Facebook, YouTube and Flicker Case 2 – Anthony Weiner Scandal Business need to have clear lines of communication about how social media is used by their employees. Employees need to think before then send a tweet or update an Facebook post on the company social media sites.
INTERVIEWEE RESULTS Brad Shimmin Industry Analyst at Current Analysis Specializes in collaboration technologies focusing and social media sites Twitter– is really nothing more than a broadcasting tool. Facebook – used to communicate back and forth using the dateline to go back and read history Facebook – able to have effective communication with your politicians and in real time
HOW BUSINESS LANDSCAPE IMPACTS TREND? Using social media is a lot cheaper than traditional conventional methods Able to communicate with politicians and real time. Politicians can show a more personal side through the Facebook and Twitter pages. Politicians and get a real pulse of how their constituents think.
CONSUMER SEGMENT IMPACTED Basically all persons of voting age.
POTENTIAL FOR FUTURE TREND Politicians will be communicating via Facebook as the primary way to reach their constituents. Old methods of communicating such as mailers and phone calls will become obsolete. Social Media Platform will allow voters to express their concerns in real-time such on perspective votes coming up.
HOW TO STAY COMPETITIVE? Monitor blogs and websites for and provide feedback. Once a Twitter or Facebook Page is created, keep it up-to-date. Inflect personality on through social media sites. Reach of to constituents via the social media platforms with common sense.