Social Media and Politics - Trend Report II


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Social Media Trend Report for MKTG 7546 Social Media and Politics - reviews how politicians interact with social including the election process

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Social Media and Politics - Trend Report II

  1. 1. Presented by:Vince CarrMarketing 754610 April 2012SOCIAL MEDIA AND POLITICSTREND REPORT II
  2. 2. GENERAL OVERVIEW Over the last 10 years – social media in politics went from basically nothing to being everything. Replaces one-sided, one-way communications Replacing old methods of communicating with constituents. Social Media platforms used by politicians The effects on elections
  3. 3. HISTORY OF TREND Started with the advent of the Internet Blogging – Real discussions of politics started to take place via social media. Introduction of MySpace, Facebook, YouTube and Twitter Still not really used effectively until the 2008 Presidential Election. Everyday occurrence now
  4. 4. IMPACTS OCCURRING DUE TO TREND •Women make up 58% of the social media users
  5. 5. IMPACTS OCCURRING DUE TO TREND Blogs  Get a pulse of the voters  See emotional side of constituents Facebook  1 in 5 Americans used media sites such as Facebook to gather political information  Increased Youth Vote and Political Involvement  Excellent tool for two-way communication  Provides a way to personalize politicians Twitter  Provides real time feedback between politicians and voters  Provides a way to personalize politicians
  6. 6. CASE 1 – 2008 OBAMA ELECTION First politician to effectively use social media tools in a successful election Used Facebook, MySpace and Twitter to create large database of supporters
  7. 7. CASE #2 NY CONGRESSMAN ANTHONY WEINER Used Twitter in an inappropriate manner Used Facebook to meet women, share information and pictures Lied about it Lost his job and damaged his reputation Lack of understanding of the impact of social media tools.
  8. 8. ORGANIZATIONAL PERCEPTION Case 1 – Obama Campaign in 2008  Realized the importance of harnessing the power of social media.  In 2008 – Majority of social media users tended to be Democrats Case 2 – Anthony Weiner Scandal  Twitter and Facebook should not be used for personal use  Politicians really to understand how to effectively use social media.
  9. 9. DIRECT APPLICATION Case 1 – Obama Campaign in 2008  Business could use some of the same techniques to get more customers to sign up for their services and products.  This includes Twitter, Facebook, YouTube and Flicker Case 2 – Anthony Weiner Scandal  Business need to have clear lines of communication about how social media is used by their employees.  Employees need to think before then send a tweet or update an Facebook post on the company social media sites.
  10. 10. INTERVIEWEE RESULTS Brad Shimmin  Industry Analyst at Current Analysis  Specializes in collaboration technologies focusing and social media sites  Twitter– is really nothing more than a broadcasting tool.  Facebook – used to communicate back and forth using the dateline to go back and read history  Facebook – able to have effective communication with your politicians and in real time
  11. 11. HOW BUSINESS LANDSCAPE IMPACTS TREND? Using social media is a lot cheaper than traditional conventional methods Able to communicate with politicians and real time. Politicians can show a more personal side through the Facebook and Twitter pages. Politicians and get a real pulse of how their constituents think.
  12. 12. CONSUMER SEGMENT IMPACTED Basically all persons of voting age.
  13. 13. POTENTIAL FOR FUTURE TREND Politicians will be communicating via Facebook as the primary way to reach their constituents. Old methods of communicating such as mailers and phone calls will become obsolete. Social Media Platform will allow voters to express their concerns in real-time such on perspective votes coming up.
  14. 14. HOW TO STAY COMPETITIVE? Monitor blogs and websites for and provide feedback. Once a Twitter or Facebook Page is created, keep it up-to-date. Inflect personality on through social media sites. Reach of to constituents via the social media platforms with common sense.
  15. 15. Questions?Thank you!