The document discusses leveraging various technologies to engage audiences before, during, and after events. It outlines tools like websites built with WordPress, social media integration, GPS-based apps, and mobile apps to provide information and interact with attendees. It emphasizes starting with the website, considering the audience, making key information easy to access, and using tools like EventBrite for registration. It also discusses creating an app for during the event and post-event strategies like maintaining engagement through email lists and social media.

1. The WOW! Factor
Leveraging technology to build buzz
before, during and after your event

2. Who I Am
Marna Friedman
Business Strategist
Mpressive Solutions
http://mpressivesolutions.com
http://wpeventsites.com
LinkedIn: /marnafriedman
Twitter: @marnafriedman
Author of EVENTually Perfect

3. Event Engagement

4. Event Technologies include:
Website
WordPress for
web-based
content management system that can be
used to quickly launch and maintain an
event website.

5. Event Technologies include:
Social Media
Integrate Social
Media into your
website, app
or as stand-alone technology.
Understand how to leverage technology, i.e.,
event hashtag on Twitter, consistency in
branding

6. Event Technologies include:
GPS based Apps
Provide check-ins
for badges and
audience
interaction

7. Event Technologies include:
Mobile Apps
A native mobile
app for your event

8. So where do you begin ….
Engagement before, during & after
• Start with the website
• Use the necessary tools
• Consider your audience
• Share information
Remember that social media is about
engagement, not a megaphone.

9. Consider your
audience
• Event site
launched
• Squeeze page vs.
landing page
• No event location
• No speakers or
sessions

10. Theme Selection
• Is design an issue?
• What functionality do you need?
• Use custom menus to release
information in an organized,
timely manner
• Integrate social media for
engagement

11. Make access to info easy to navigate

12. Important info above the fold
DATE

13. LINKS TO INFO

14. Plugin Selection
Determine basic functionality needs
• Calendar
• Registration
• Maps
• Information gathering
• Links to social media

15. EventBrite
• Create registration widget
• Create registration page
• Create countdown widget
• Offers links to social media
• Create discount codes
• Email blasts
• Name badges
• Check-in list

16. Social Media Integration
• Additional avenues to build
community
• Create conversations
• Build interest
• Create “games” and contests
• Choosing the right platforms

17. Create an app for during the event
• Don’t need
internet acceess
• Connect with
attendees
• Puts your brand
in their hands
• Quickly update events due to crowd,
weather and other issues

18. Post event strategy
• Build email list
• Gather presentations
• Save “tweets”
• Use Facebook page
• Convert website to blog