10 Ways Marketing Automation Can Help Your Team Succeed!
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Small team, big results! Join Marketo's Cathal Moran to learn how marketing automation can help your team succeed!
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10 Ways Marketing Automation Can Help Your Team Succeed!
- 1. Small Team, Big Results Ten Things Marketing Automation Can Do For Your Small Team Cathal Moran Solutions Consultant, Marketo
- 2. Housekeeping Questions Please use the chat window to ask questions during the webinar Success Kit Check your email later today to receive the Marketing Automation Success Kit and webinar recording and also to sign up for more Summer Sessions. Today’s Twitter #mktgnation @marketo
- 5. Attract Engage Close OfflineMobile Email SocialWeb Paid Volume $$$
- 6. Attract Engage Close OfflineMobile Email SocialWeb Paid Volume Velocity $$$
- 7. Attract Engage Close OfflineMobile Email SocialWeb Paid Volume Velocity Quality $$$
- 8. Attract Engage Close OfflineMobile Email SocialWeb Paid Volume Velocity Quality $$$
- 9. Volume: Get More Leads Volume TOFU • More of the right leads • Quantity shouldn’t compromise quality
- 10. Velocity: Move Leads Quickly Through the Funnel Velocity TOFU Move leads through funnel faster by: • Engaging them in continuous conversations • Listening and responding across channels MOFU Volume
- 11. Quality: Drive Marketing and Sales Alignment Velocity TOFU • Pass leads to sales that are most likely to close • Give sales the insights they need to close deals MOFU Quality Volume Velocity MOFU BOFU
- 12. Make Smarter Decisions: Reporting Gives You Insight Velocity TOFUMOFU Volume Velocity Quality MOFU BOFU Reporting • Understand which of your marketing efforts were successful • Keep doing what’s working and stop doing what’s not
- 13. Velocity TOFUMOFU Volume Velocity Quality MOFU BOFU Reporting 1. Increase organic traffic to your site 2. Personalize experience for known & anonymous visitors 3. Send relevant information in real-time based on visitors’ activities 4. Improve social reach and influence 5. Trigger workflows based on behavior and non-behavior 6. Replicate success in minutes 7. Easily test and decide which emails are best 8. Provide flexible scoring model so you define success 9. Prioritize leads for sales 10. Help you understand which programs have the best ROI Ten Things Marketing Automation Can Do For You
- 14. Thank You
- 15. Page 15© Marketo, Inc. 7/21/2015 Thank You for Attending! • Sign up for our upcoming Summer Session webinars here: bit.ly/Marketo-SummerSessions • Email & Nurture Best Practices 23 July • Sales & Marketing Alignment 28 July
Editor's Notes
- Great marketers are a lot like great triathletes. To win a race, a triathlete needs to perform at the top of their game across swimming, biking and running. If they only swim well, they aren’t going to win the race. Similarly, marketers need to optimize their performance across all 3 stages of the funnel…top, middle and bottom. If marketers only do a great job at the top of the funnel, then the leads they generate will never go on to become customers. Marketo is unique in that it provides marketers with robust capabilities across all 3 stages of the funnel, letting you maximize revenue by creating more paying customers, not simply more visitors to your website.
- Update with new cover from visual brand deck.