This document outlines four key points that lead to Salesforce success: 1) There is no magic bullet and executive leadership must show how Salesforce helps increase sales, 2) Adoption requires buy-in from all levels with executive support and offsetting data entry tasks, 3) Salesforce should be seen as enabling sales wins rather than monitoring reps, and 4) Implementing Salesforce in small stages delivers ongoing value better than a big bang rollout.