If you want to really boost your revenue, use programmatic buying to make your native ads even more relevant and clickable.
Native ads are a great opportunity to increase revenue through newsletter content.
What are the 4 characteristics of CTAs that convert?
How to Create the Right Content to Engage Email Subscribers and Increase Revenue
1. How to Create the Right Content to Engage
Email Subscribers and Increase Revenue
2. Start with the subject line.
Better subject lines can increase your open-rate
and engagement.
3. Diversify the content
Make your email relevant to the recipient by
focusing on providing value – you want to entertain,
educate, or inform your readers.
4. Focus on the design elements too
Make your email newsletters easy to read and fun
to interact with. Even small gestures can go a long way.
5. Bring attention to your CTA
Include a clear and focused CTA that subscribers
will find almost impossible to resist, to stir and
inspire action.
7. If you want to really boost your revenue,
use programmatic buying to make your native
ads even more relevant and clickable.
8. Native ads are a great opportunity to increase
revenue through newsletter content.
Here’s why:
9. They drive up email engagement
Native ads that are programmatically bought and
placed are tailored to the user, which leads to more
engagement and better ad performance.
10. These ads leverage machine learning and
contextual signals to provide your subscribers with
a better, more seamless, and
intuitive experience.
11. They’re low in cost, yet high in returns
With zero costs for email publishers and up to 35% more
revenue programmatic native ads beat the cost of:
• seeking out individual advertisers
• negotiating contracts
• manually managing your ad process.
12. Keep in mind!
The more subscribers you have, the more chances
of getting clicks.