7. 1 How the Internet culture is changing the world we live in
8. 1 How the Internet culture is changing the world we live in
2 How brands should act according to the new principals
9. 1 How the Internet culture is changing the world we live in
2 How brands should act according to the new principals
3 How the Internet can be used for innovation
17. 2/3
global population visit social networks
source : http://www.slideshare.net/paulisakson/social-media-its-not-what-you-say-that-matters Flickr // Spencer E Holtaway
18. 4/5
US online population participate in social media
source : http://www.slideshare.net/paulisakson/social-media-its-not-what-you-say-that-matters Flickr // Spencer E Holtaway
19. The consumer is king!
source: http://www.anywho.dk/2009/11/27/madrid/
47. Why do people do stuff?
source: http://www.flickr.com/photos/erinwilliamson/3545835405/
48. Why do people do stuff?
They like it
source: http://www.flickr.com/photos/erinwilliamson/3545835405/
49. Why do people do stuff?
They like it
To make other people happy
source: http://www.flickr.com/photos/erinwilliamson/3545835405/
50. Why do people do stuff?
They like it
To make other people happy
Sharing
source: http://www.flickr.com/photos/erinwilliamson/3545835405/
51. Why do people do stuff?
They like it
To make other people happy
Sharing
Influence
source: http://www.flickr.com/photos/erinwilliamson/3545835405/
52. Why do people do stuff?
They like it
To make other people happy
Sharing
Influence
Curious
source: http://www.flickr.com/photos/erinwilliamson/3545835405/
62. “Branded Humanity is when a
brand communicates in a
human voice with the consumer”
source: http://marketear.blogspot.com/2009/06/branded-humanity-communicating-your.html
103. Power to the people
“The act of taking tasks traditionally
performed by an employee or contractor,
and outsourcing them to a group (crowd)
of people or community in the form of an
open call”
source: http://en.wikipedia.org/wiki/Crowdsourcing
104.
105.
106.
107.
108.
109.
110. Why does it work?
Collective behavior
People organize
People care
People are problem-solvers
source: http://www.hay.dk/
