Economic Development in the Social Era

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Nation Hahn (http://newkind.com/?page_id=1782#hahn) and Tom Rabon (http://newkind.com/?page_id=1782#rabon) delivered this economic development presentation to the NC Economic Developers Association.

The North Carolina Economic Developers Association (NCEDA) is the statewide association for professional economic developers and their allies in North Carolina. For more than 40 years, NCEDA and its members have led efforts to promote North Carolina as an ideal destination for business investment. NCEDA members help recruit investment to the state as well as support the growth of existing businesses and entrepreneurial ventures.

Economic developers using community building and social engagement in the social era can — and will — thrive.

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Economic Development in the Social Era

  1. 1. February 19, 2013Economicdevelopment inthe social eraNew KindTom Rabon, Chairman and PartnerNation Hahn, Director of Engagement
  2. 2. Key New Kind Facts Headquartered: Raleigh, North Carolina Founded: February, 2009 We believe > Open source principles work for more than software > Communities working together can achieve bold purpose > Social media is a tool to connect partners, build brand and tell stories which lead to action Economic development experience > RTP > RTRP > NCSU Centennial Campus
  3. 3. SOURCE http://cmcadigan.blogspot.com/2010/06/socratic-problem-intrigued-arent-you.html
  4. 4. YOU ARE promoting your part of North Carolina as a top destination for business and investmentSOURCE http://cmcadigan.blogspot.com/2010/06/socratic-problem-intrigued-arent-you.html
  5. 5. YOU ARE promoting your part of North Carolina as a top destination for business and investment TODAY WE’LL DISCUSS HOW TO manage and leverage forms of mediaSOURCE http://cmcadigan.blogspot.com/2010/06/socratic-problem-intrigued-arent-you.html
  6. 6. OUR GOAL FOR TODAY
  7. 7. OUR GOAL FOR TODAYDiscuss the best way to usesocial media as economicdevelopers
  8. 8. OUR GOAL FOR TODAYDiscuss the best way to usesocial media as economicdevelopersso your organizations and ourstate can thrive in the social era
  9. 9. Economic developmentused to be... SOURCE RTP.org; hhttp://online.wsj.com/article/SB123033369595836301.html
  10. 10. and success looked like this:SOURCE RTP.org
  11. 11. North Carolina knew that success “While many of its neighbors reel with every recession, the Raleigh- Durham region is now an oasis of relative prosperity.” — The New RepublicSOURCE RTP.org
  12. 12. But today, economic development is...SOURCE http://jasminhalim.com/2013/01/shanghai/http://community.simtropolis.com/topic/40301-what-is-your-favorite-train-station/
  13. 13. SOURCE http://buyintoboulder.com/2010/07/downtownboulder/http://www.motherearthbrewing.com/blog.jsp?item=537http://www.maclife.com/article/news/apples_north_carolina_facility_hiring “Young workers want a different kind of work-life experience” — Bob Geolas in TheNew Republic
  14. 14. Is this your world?
  15. 15. We live in thesocial era
  16. 16. We live in the social erawhere groups of people can make the most impact.
  17. 17. the first internet revolution — accesspeople find choice INFORMATION
  18. 18. the second internet revolution — createpeople find a voice INFORMATION INFORMATION INFORMATION INFORMATION
  19. 19. today’s internet revolution — connectpeople find each other
  20. 20. In the social era —social media is a branding tool
  21. 21. In the social era —social media is a branding tool people use technology to make
  22. 22. In the social era —social media is a branding tool people use technology to make human connections
  23. 23. In the social era —social media is a branding tool people use technology to make human connections people work with each other
  24. 24. In the social era —social media is a branding tool people use technology to make human connections people work with each other when they share a common passion
  25. 25. In the social era —social media is a branding tool people use technology to make human connections people work with each other when they share a common passion people have greater power to
  26. 26. In the social era —social media is a branding tool people use technology to make human connections people work with each other when they share a common passion people have greater power to amplify their message
  27. 27. In the social era —social media is a branding tool people use technology to make human connections people work with each other when they share a common passion people have greater power to amplify their message people share information
  28. 28. In the social era —social media is a branding tool people use technology to make human connections people work with each other when they share a common passion people have greater power to amplify their message people share information to hold leaders accountable
  29. 29. WE’RE AWESOME! you suck you suck you suck you suck you suck you suckyou suck suck sucksuck you you you you suck you suck you suck you suck you suck you suck you suck
  30. 30. Cory BookerSOURCE https://twitter.com/CoryBooker MAYOR OF NEWARK, NEW JERSEY
  31. 31. City of AustinSOURCE http://pinterest.com/wholefoods/whyaustin/ AUSTIN, TEXAS
  32. 32. Are you using digital media today?
  33. 33. How can you use social media?SOURCE http://cmcadigan.blogspot.com/2010/06/socratic-problem-intrigued-arent-you.html
  34. 34. How can you use social media? AS A STRATEGIC TOOL to promote your part of North Carolina as a top destination for business and investmentSOURCE http://cmcadigan.blogspot.com/2010/06/socratic-problem-intrigued-arent-you.html
  35. 35. Social media is not Social media isTRADITIONAL COMMUNICATIONS AN ARCHITECTURE OF PARTICIPATION ‣ “Just” social ‣ Conversation ‣ One-way communication ‣ Connection ‣ A fad ‣ Relevance ‣ Busy work ‣ Storytelling ‣ Private ‣ Brand as reputation ‣ In a vacuum ‣ Human ‣ Dry ‣ An invitation to connect ‣ Young
  36. 36. How can you use social media?Discover Create Connect
  37. 37. DiscoverSOURCE http://www.youtube.com/watch?v=c7SjvLceXgU
  38. 38. Discover Who is your community? ‣ What value can you provide to each other? ‣ How do you and your community relate to one other? How do you engage in other words? What is your brand? ‣ How does that brand look, act, and feel? ‣ What can you celebrate?
  39. 39. CreateSOURCE http://www.youtube.com/watch?v=c7SjvLceXgU
  40. 40. Create Craft your message ‣ Build a narrative around your brand and mission Build a presence ‣ Use an editorial calendar for consistent updates ‣ Tailor content to suit each platform’s culture Tell stories ‣ Use multimedia ‣ Share your stories and stories from the community ‣ Tie each story to your brand message
  41. 41. Create Suggested platforms ‣ Facebook — visual, human, holistic storytelling ‣ Twitter — real-time updates, news and advice ‣ LinkedIn — professional connections, share value ‣ Tumblr — visual storytelling ‣ Instagram — powerful images (connect to Facebook) ‣ MindMixer — action-oriented community engagement ‣ Email — content digests, invitation to connect
  42. 42. ConnectSOURCE http://www.youtube.com/watch?v=c7SjvLceXgU
  43. 43. Connect Start conversations ‣ Share content that invites conversation ‣ Ask your community for opinions, ideas, and stories ‣ Listen and respond to your community Amplify impact ‣ Be a microphone for the community’s successes ‣ Create community heroes ‣ Act as a catalyst for change Learn, adjust, and repeat ‣ Note what works and what doesn’t ‣ Take feedback into account
  44. 44. SOURCE source
  45. 45. SOURCE source
  46. 46. How can you use social media? Discover Create Connect > Who is your > Start conversations > Craft your message community? > Amplify impact > Build your presence > What is your > Learn, adjust and > Tell stories brand? repeat > Use the right platforms
  47. 47. OUR GOAL FOR TODAY
  48. 48. OUR GOAL FOR TODAYDiscuss the best way to usesocial media as economicdevelopers
  49. 49. OUR GOAL FOR TODAYDiscuss the best way to usesocial media as economicdevelopersso your organizations and ourstate can thrive in the social era
  50. 50. Thank you!Tom Rabon Nation HahnChairman and partner Director of Engagement@newkind @nationhahntom@newkind.com nation@newkind.com

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