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    1. 1. MyFacebook and Beyond: Using Web 2.0 to Engage Youth at the Library Presented at Widening Circles by Beth Gallaway September 2008
    2. 2. Contact <ul><li>Beth Gallaway </li></ul><ul><li>603-247-3196 </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li>Slides: Slideshare </li></ul><ul><li>Links: Widening Circles </li></ul>
    3. 3. Web 1.0 or Web 2.0? <ul><li>Multimedia </li></ul><ul><li>Passive </li></ul><ul><li>Mobile </li></ul><ul><li>Text heavy </li></ul><ul><li>Custom </li></ul><ul><li>Remix </li></ul><ul><li>Interactive </li></ul><ul><li>Static </li></ul>
    4. 4. What is Web 2.0? <ul><li>Web as platform (Sims Onstage) </li></ul><ul><li>Collective intelligence (Wikispaces) </li></ul><ul><li>Data driven (Slideshare) </li></ul><ul><li>Everything is in beta (meebo) </li></ul><ul><li>Simple programming (Facebook) </li></ul><ul><li>Cross platform (Twitter) </li></ul><ul><li>Rich user experience </li></ul>
    5. 5. What is Social Software?
    6. 6. Social Software Is... <ul><li>Any website where you create a username, password, and profile </li></ul><ul><li>Sites that allow you to contribute by uploading or posting your own content for rating review and remixing </li></ul>
    7. 7. Social Software Assumptions <ul><li>Everything is meant to be shared (“public” is the default)‏ </li></ul><ul><li>Everything is meant to be critiqued (commenting “ON” is the default)‏ </li></ul><ul><li>Everything is meant to be remixed (Creative Commons licensing is the default)‏ </li></ul>
    8. 8. How do you feel about Social Networking sites? “ Libraries cannot afford to ignore the social networking potential to attract new, younger and more technologically interested customers.” &quot;It's where the patrons are so we need to be visible to them-marketing, information and building community online. Not all patrons have to walk through the door. We can make connections with and serve online those patrons who, for whatever reason, won't be physically in the library.&quot; “ At this time we feel the drawbacks outweigh the benefits&quot; “ not sure--need more info&quot;
    9. 9. Why are Social Networks so popular? <ul><li>It’s all about ME! </li></ul><ul><li>Customizable </li></ul><ul><li>Music-heavy </li></ul><ul><li>Social </li></ul><ul><li>Meets Developmental Needs </li></ul><ul><li>Meets Developmental Assets </li></ul>
    10. 10. Teen Brain Development <ul><li>Risk Takers </li></ul><ul><li>Consequences </li></ul><ul><li>Impulse </li></ul>
    11. 11. Developmental Needs <ul><li>Socializing </li></ul><ul><li>Creative Expression </li></ul><ul><li>Forming Identity </li></ul><ul><li>Community </li></ul>National Middle School Association. Developmental Needs of Young Adolescents.
    12. 12. Developmental Assets <ul><li>Support </li></ul><ul><li>Empowerment </li></ul><ul><li>Boundaries & Expectations </li></ul><ul><li>Constructive Use of Time </li></ul><ul><li>Commitment to L e arn </li></ul><ul><li>P ositive Values </li></ul><ul><li>Social Competencies </li></ul><ul><li>Positive Identity </li></ul>The Search Institute. 40 Developmental Assets of Adolescents/Middle Childhood/Early Childhood.
    13. 13. Gamers <ul><li>Risk-takers </li></ul><ul><li>Social </li></ul><ul><li>Competitive </li></ul><ul><li>Global </li></ul><ul><li>Technical </li></ul>Beck, John & Mitchell Wade. The Kids are Alright. Harvard Business School Press, 2007.
    14. 14. What difficulties have been associated with the use of social networking sites by patrons age 18 and younger? <ul><li>Facebook, Myspace and YouTube are blocked to children under 13 </li></ul><ul><li>all social networking is blocked for patrons under 18 </li></ul><ul><li>All are blocked, but patrons have found ways around the blocks so they use them anyway. </li></ul>
    15. 15. P E A C E F I R E
    16. 16. Issues <ul><li>Are there special issues about using and teaching social software that we need to address? (as opposed to using the Internet or using productivity software)‏ </li></ul>
    17. 17. Map of Online Communities Munroe, Randall. “Map of Online Communities” XKCD .
    18. 18. Social Networks <ul><li>MySpace </li></ul><ul><li>Facebook: </li></ul><ul><li>Friendster http://www.friendster. com </li></ul><ul><li> </li></ul><ul><li>Tagged </li></ul><ul><li>MyPraize </li></ul>
    19. 19. Social Networks for Librarians! <ul><li>Eons </li></ul><ul><li>Ning </li></ul><ul><li>Linked In </li></ul><ul><li>Second Life http://www.secondlife. com </li></ul>
    20. 20. When Creating a Username, DO Use… <ul><li>Something original and creative </li></ul><ul><li>A nickname </li></ul><ul><li>A favorite character's name </li></ul><ul><li>A name that references a band, animal, food, hobby... </li></ul>
    21. 21. When Creating a Username, DON’T use <ul><li>Your real first or last name </li></ul><ul><li>Your age </li></ul><ul><li>Your phone number </li></ul><ul><li>Your zip code or location </li></ul><ul><li>A suggestive name or word </li></ul><ul><li>Pornographic or obscene words </li></ul><ul><li>Derogatory terms </li></ul>
    22. 22. Can't Get Your Username? <ul><li>Try adding a double letter to the beginning (i.e., Hhermione)‏ </li></ul><ul><li>Add a number (i.e. Hermione9999)‏ </li></ul><ul><li>Separate words with an underscore (i.e., Hermione_Granger)‏ </li></ul><ul><li>Change the spelling or spell in LEET (i.e., H3rm10n3)‏ </li></ul>
    23. 23. Exercise! <ul><li>Write down as many variations of your favorite username as you can in 2 minutes! </li></ul>
    24. 24. Password Tips <ul><li>Choose passwords that are: </li></ul><ul><ul><li>At least 6 to 8 characters </li></ul></ul><ul><ul><li>Combi nations of letters and numbers </li></ul></ul><ul><ul><li>Personally meaningful for easy remembering </li></ul></ul><ul><ul><li>Not obvious to the rest of the world </li></ul></ul><ul><ul><li>F ormer address is a good one to try! </li></ul></ul><ul><li>Use a password generator for help </li></ul><ul><li>Write the password down and store in a safe place </li></ul>
    25. 25. Please share your thoughts on how the public library can promote online safety. <ul><li>Block it </li></ul><ul><li>Advertising/handouts </li></ul><ul><li>School visits </li></ul><ul><li>Program for parents by expert </li></ul><ul><li>Program for parents by library staff </li></ul><ul><li>Program for kids by expert </li></ul><ul><li>Program for kids by library staff </li></ul>
    26. 26. Face Your Manga <ul><li>Create a digital representation of yourself </li></ul><ul><li>Use in a variety of applications </li></ul>Face Your Manga
    27. 27. Face Your Manga: Uses <ul><li>Contest: create a personal </li></ul><ul><li>Contest: create a celebrity, author, character… </li></ul><ul><li>Internet safety session </li></ul>Face Your Manga
    28. 28. Face Your Manga screenshot Face Your Manga
    29. 29. What is MySpace? <ul><li>Music Sharing </li></ul><ul><li>Blog </li></ul><ul><li>Instant Messaging </li></ul><ul><li>Email </li></ul><ul><li>Social Networking </li></ul><ul><li>Affinity Groups </li></ul><ul><li> </li></ul>“ MySpace is an online community that lets you meet your friends' friends.”
    30. 30. Who is MySpace For?
    31. 31. The Old MySpace <ul><li>MySpace </li></ul><ul><li> </li></ul>
    32. 32. The New MySpace <ul><li>MySpace </li></ul><ul><li> </li></ul>
    33. 33. MySpace TOS Quiz
    34. 34. 1. How old do you have to be to set up a MySpace account? <ul><ul><ul><li>a. 13 </li></ul></ul></ul><ul><ul><ul><li>b. 14 </li></ul></ul></ul><ul><ul><ul><li>c. 16 </li></ul></ul></ul><ul><ul><ul><li>d. 18 </li></ul></ul></ul><ul><ul><ul><li>e. 21 </li></ul></ul></ul>
    35. 35. 2. True or False: People in My Extended Network are people I have met in person? <ul><li>a. true </li></ul><ul><li>b. false </li></ul>
    36. 36. 3. The following is not allowed in a MySpace profile, and may result in account termination: <ul><li>telephone numbers </li></ul><ul><li>street addresses </li></ul><ul><li>last names, </li></ul><ul><li>photographs containing nudity…or otherwise objectionable subject matter . </li></ul><ul><li>all of the above </li></ul>
    37. 37. 4. True, or False: I own all of the material that I create and put on MySpace. <ul><li>true </li></ul><ul><li>false </li></ul>
    38. 38. 5. To post my favorite poem, song, work of art, short story, fan fiction, film clip, etc. I need to: <ul><ul><ul><li>a. do nothing! </li></ul></ul></ul><ul><ul><ul><li>b. request written permission from the owner/copyright holder of the rights to the work </li></ul></ul></ul><ul><ul><ul><li>c. attribute where the item came from </li></ul></ul></ul><ul><ul><ul><li>d. ask my mom if it’s ok </li></ul></ul></ul><ul><ul><ul><li>e. all of the above </li></ul></ul></ul>
    39. 39. Library Relevant Uses for MySpace <ul><li>Slideshow of your teens on MySpace </li></ul><ul><li>Marketing/branding of library services </li></ul><ul><li>“Pimp Your MySpace” Program </li></ul><ul><li>Lecture/Demo for parents </li></ul>
    40. 40. Thomas Ford Memorial Library <ul><li>Thomas Ford Memorial Library </li></ul><ul><li> </li></ul>
    41. 41. Hennepin County Public Library <ul><li>Hennepin County Public Library </li></ul><ul><li> </li></ul>
    42. 42. Finding People on MySpace <ul><li>Go to </li></ul><ul><li>Click Search </li></ul><ul><li>Search by school/town </li></ul><ul><li>Refine by age and/or current student </li></ul><ul><li>~OR~ </li></ul><ul><li>Google Search: </li></ul><ul><li>“ School Name” City State </li></ul>
    43. 43. Pimp Your Page <ul><li>MySpace Editor </li></ul><ul><li>Nuclear Century MySpace Editor </li></ul><ul><li>Thomas’ MySpace Editor </li></ul><ul><li>Cricket Soda’s MySpace Layouts </li></ul><ul><li>My </li></ul>
    44. 44. Curriculum Ideas <ul><li>Author Connections </li></ul><ul><li>Biographical MySpace </li></ul><ul><li>Career Mentoring </li></ul><ul><li>Posting original music, art, stories & poetry </li></ul><ul><li>Virtual Pen Pals </li></ul>
    45. 45. What is Facebook? <ul><li>Status Updates </li></ul><ul><li>Instant Messaging </li></ul><ul><li>Email </li></ul><ul><li>Social Networking </li></ul><ul><li>Affinity Groups </li></ul><ul><li>Applications </li></ul>“ Facebook gives people the power to share and makes the world more open and connected.”
    46. 46. The New Facebook Facebook
    47. 47. The Bard of Avon on Facebook <ul><li>Schmelling, Sarah. “Hamlet.” The Bard of Avon on Facebook. </li></ul><ul><li> </li></ul>
    48. 48. Millis Teen Loft <ul><li>Millis Teen Loft </li></ul><ul><li> </li></ul>
    49. 49. Thunder Bay YAC <ul><li>Thunder Bay Youth Advisory Council </li></ul><ul><li> </li></ul>
    50. 50. Club Penguin <ul><li>Avatar creation </li></ul><ul><li>Games </li></ul><ul><li>Chat </li></ul>Club Penguin
    51. 51. Library Relevant Uses for Club Penguin <ul><li>Library program: LAN party! </li></ul><ul><li>Parent program about social networks </li></ul><ul><li>Internet safety program </li></ul>Club Penguin
    52. 52. Club Penguin Club Penguin
    53. 53. Ning Ning
    54. 54. What’s a Blog? <ul><li>Online journal </li></ul><ul><li>Reflects personality </li></ul><ul><li>Critical thinking </li></ul><ul><li>Introspective </li></ul><ul><li>Creative </li></ul><ul><li>Social </li></ul>
    55. 55. 3 Blog Characteristics <ul><li>Periodicially updated (most recent 1 st !) </li></ul><ul><li>Interactive (commenting, polls) </li></ul><ul><li>Subscribable (RSS) </li></ul>
    56. 56. Blog Formats <ul><li>Text </li></ul><ul><li>Photos </li></ul><ul><li>Audio (podcast) </li></ul><ul><li>Video (vidcast, vcast, podcast) </li></ul><ul><li>Combination! </li></ul>
    57. 57. Blog Services <ul><li>Blogger </li></ul><ul><li>LiveJournal </li></ul><ul><li>Xanga </li></ul><ul><li>MySpace </li></ul><ul><li>Twitter </li></ul>
    58. 58. YALSA Blog <ul><li>YALSA Blog </li></ul><ul><li> </li></ul>
    59. 59. ALSC Blog <ul><li>ALSC Blog </li></ul><ul><li> </li></ul>
    60. 60. Blogger Book Club <ul><li>Roselle Public Library. “Blogger Book Club.” </li></ul><ul><li> </li></ul>
    61. 61. Net Smartz Quiz “ Blogger Beware Quiz.” NetSmartz.
    62. 62. Net Smartz Quiz “ Blogger Beware Quiz.” NetSmartz.
    63. 63. Net Smartz Quiz “ Blogger Beware Quiz.” NetSmartz.
    64. 64. Library Relevant Uses for Blogs <ul><li>Art Projects </li></ul><ul><li>Essays/Exposition </li></ul><ul><li>Fiction/Creative Writing </li></ul><ul><li>Assignments </li></ul><ul><li>Discussion of Books/Readings </li></ul><ul><li>Show Notes </li></ul><ul><li>Other? </li></ul>
    65. 65. I M R U? 
    66. 66. Meebo <ul><li>Meebo </li></ul><ul><li> </li></ul>
    67. 67. Meebo <ul><li>Free </li></ul><ul><li>Cross platform </li></ul><ul><li>Aggregator </li></ul><ul><li>Icons </li></ul><ul><li>Chat Rooms </li></ul>
    68. 68. Virtual Author Visits: Public Library <ul><li>BeththeLibrarian : What did it take to publish the book? (That's from Brandy & Alex) </li></ul><ul><li>MBLundgren : Another good question. It took me 2 years to write it, then 6 months to find an agent, then a few days to find an editor, then months of revisions. A Loooooonnnggg process. </li></ul>                 
    69. 69. Virtual Author Visits: Regional Library System <ul><li>AIM chat with MT Anderson </li></ul><ul><li>Skype Chat </li></ul><ul><li>with Ned Vizzini </li></ul><ul><li> </li></ul><ul><li>audio: </li></ul><ul><li> </li></ul>
    70. 70. Sims OnStage <ul><li>Record something: a song, a poem, a story </li></ul><ul><li>Create a slideshow to accompany your creation, with still photos or video or machinima </li></ul><ul><li>Post for contests, rating, review </li></ul>Sims OnStage
    71. 71. Library Relevant Uses for Sims OnStage <ul><li>Online Contest </li></ul><ul><li>Poetry Slam </li></ul><ul><li>Joke Contest </li></ul><ul><li>Machinima Contest </li></ul><ul><li>Karaoke Contest </li></ul><ul><li>Book Review! </li></ul>Sims OnStage
    72. 72. SimsOnStage screenshot
    73. 73. No iPod Required!
    74. 74. Finding Podcasts: iTunes iTunes http ://
    75. 75. Finding Podcasts: ODEO
    76. 76. Recording Devices
    77. 77. FREE Sound Recorder (Windows) ‏ StartAll ProgramsAccessoriesEntertainmentSound Recorder
    78. 78. Record with Audacity Audacity http ://
    79. 79. Record with Garage Ban (Mac)‏
    80. 80. Recording with Skype Skype http ://
    81. 81. Free Online Storage: Ourmedia Ourmedia http ://
    82. 82. Gcast: Post by Phone, Web GCast
    83. 83. Record, Store & Post: Podomatic Podomatic http ://
    84. 84. Store & Post: LibSyn LibSyn http ://
    85. 85. Post by Phone: Livejournal Livejournal http ://
    86. 86. Coulee Kids Podcast <ul><li>Coulee Kids Podcast </li></ul><ul><li> </li></ul>
    87. 87. Cheshire Public Library <ul><li>CPL Podcast </li></ul><ul><li> </li></ul>
    88. 88. Wikis <ul><li>Create and share documents and media </li></ul><ul><li>Anyone (with permission) can edit </li></ul>
    89. 89. Library Relevant Uses for Wikis <ul><li>Collaborative Booklists & Reader’s Advisory </li></ul><ul><li>Book discussion, using forums </li></ul>
    90. 90. Wikispaces Wikispaces
    91. 91. Online Summer Reading <ul><li>Online registration </li></ul><ul><li>Online book logs </li></ul><ul><li>Online book reviewing/rating </li></ul>MA 2008 Statewide Summer Reading Program: Wild Reads
    92. 92. Online Summer Reading screenshot MA 2008 Statewide Summer Reading Program: Wild Reads
    93. 93. Second Life <ul><li>Online 3-D digital world </li></ul><ul><li>8 million+ residents in main grid </li></ul><ul><li>43,000 on teen grid </li></ul>
    94. 94. Teen Second Life <ul><li>“ Teen Second Life is for teens, 13-17 and is separate from adults because of safety reasons. Teens can own land, run their own business, design clothes, create machinima, bring their favorite story scene to life through build and design skills, and learn about social issues such as child pornography and sex trafficking which was what GlobalKids did through their camp in Second Life this summer with teens. Schools such as Suffern Middle School in New York, is aligning curriculum standards for their 8th graders with Teen Second Life, and will have a presence to serve their students hopefully by next month”. </li></ul>
    95. 95. Contact <ul><li>Beth Gallaway </li></ul><ul><li>603-247-3196 </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li>Slides: Slideshare </li></ul><ul><li>Links: Widening Circles </li></ul>