How to build a large, loyal, profitable network using the social web - Mari Smith's signature presentation about her new book! The New Relationship Marketing is available anywhere books are sold. Plus, to download a FREE sample chapter and to register for a FREE four-part webinar series that comes with the book, go to
Mari Smith was born in Canada to Scottish parents, then moved to Scotland age 12 with her father and sisters. Then emigrated to San Diego in 1999.
How does your brand make people FEEL?
Empathy Compassion Giving with no agenda Emotional intelligence Deep Listening – appoint a “CLO” Chief Listening Officer
“What the world needs now, more than anything, is emotionally intelligent leaders.” ~Martha Beck (at Maria Shriver’s 2010 Women’s Conference).
When emotions go up, intelligence goes down.
Also, story of @Mortons & Peter Shankman – wow influencers, turn into brand evangelizers
Assets: accent, physicality (height, presence)
WHY would people want to emulate you? You’re successful, you appear to “have it all”: travel, money, home. Or maybe you appear fulfilled, you’ve “got your act together.” Assets: accent, physicality (height, presence) FOUR stages of life: Carl Jung, Archetypes (Wayne Dyer): Athlete (strong beautiful body) Warrior (competitive, divide & conquer, ego) Statesman (wiifm vs how may I serve?) Spirit (spiritual being having human experience)
Proactively build your network, e.g. on Twitter use Twellow.com, Listorious.com, check others’ Twitter Lists and keep an eye on hashtags for relevant events/topics for new people to follow.
Cherry pick the BEST content to share. Become a masterful CONTENT CURATOR.
Gary Vaynerchuk @garyvee
Power of connecting with the right people Connect with “Firestarters” to help jump-start your new business, blog, etc. Mari Smith and Mike Stelzner – Mike is the Founder of SocialMediaExaminer.com, Mari was instrumental in helping launch and grow the blog and company.
“Move the ‘free line’” – don’t be afraid to give your best stuff away. You’ll be amazed at what comes back to you when you do!
@AmyPorterfield – one of Mari Smith’s most successful protégés.
Mari Smith and Jack Canfield, founder of the Transformational Leadership Council.
Larry Benet – “The Connector” – founder of SANG, the Speakers and Authors Networking Group
“Hollywood Squares” – see Mari’s book “The New Relationship Marketing” for this special exercise!
Guy Kawasaki showcasing Mari Smith’s “Duchenne smile” – a genuine smile that uses the eye muscle and makes “crows feet!”
Guy Kawasaki showcasing Mari Smith’s “Duchenne smile” – a genuine smile that uses the eye muscle and makes “crows feet!”
Mari Smith and Guy Kawasaki with the “Kawasaki Swallowtail!”
For more information on these particular events, see: www.wisdom2summit.com www.blogworldexpo.com www.sxsw.com www.contentmarketingworld.com www.pubcon.com