This document outlines a social media campaign for World AIDS Day 2008 organized by NIDA and AIDS.gov. The campaign's main goals are to encourage participation in discussions about HIV/AIDS on social media channels and help reduce stigma. It provides details on the campaign organizers and social media channels being used like Facebook, blogs, podcasts and photos/videos. The campaign aims to raise awareness, prevent spread and encourage leadership in stopping HIV/AIDS through online conversations.
5. Social Media • Official Website
Channels • Official Blog
Core Product = Participate and speak
up about AIDS
Actual Product = Reduce HIV/AIDS
• Podcasts
Augmented Products = Badges, pics,
videos, podcasts, blog posts, • RSS Feeds
comments, etc.
• Blogs (OT)
• SNS
• Locative Media
• Pics/Videos
• …conversations
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