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Use of social networks for innovation in health

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Presentation 'Use of social networks for innovation in health' done by Vicente Traver (SABIEN-ITACA previously TSB-ITACA) during the IBEC 2014 conference held in Gwangju from 20 to 22th November, 2014. Presentation is focused about how social media can be used as driver for innovation in health

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Use of social networks for innovation in health

  1. 1. Use of social networksforinnovationin health Vicente Traver vtraver@itaca.upv.es Gwangju, 22th November2014
  2. 2. Are youin a social network?
  3. 3. Social networks Evolutiveprocessin continuouschange + FAR + FAST + INFO Social networks+ ICT
  4. 4. Are weusingproperlythetoolswealreadyhave? In additionto itworks… whatare theotherquestionswehaveto keepin mind?
  5. 5. Do we know choosing the right tool? Whichcriteriaare wefollowingto selectthepropertool?
  6. 6. How do we convince our colleagues that new tools are better than the currently used ones? EVIDENCE
  7. 7. Whatisinnovation? Invention+ commercialization Somethingdifferent– create, grow, change
  8. 8. Privilegerightsto informationaccess 1994 –Mr. Murphy’scase -EnglewoodHospital 2004 –Marian Sandmeier-Washington Post journalist. Firstuse epatientterm
  9. 9. Healthormedicine ? Hospital Pharmacy Specialist centre General Practice Home Restaurant Supermarket Museum Sports centre Farm Work Car Loop 1 Loop 2 Regulated Health Market Unregulated Health Market
  10. 10. Data Information Knowledge
  11. 11. Taketherightdecisionat therighttime
  12. 12. Patients Citizens Patient’sassociations Medical staff Key decisionmakers Social networksinteractwiththewholeecosystem
  13. 13. EMPOWERMENT is the process through which people gain greater control over decisions and actions affecting their health. Empowerment may be a social, cultural, psychological or political process through which individuals and social groups are able to express their needs, present their concerns, devise strategies for involvement in decision-making, and achieve political, social and cultural action to meetthoseneeds. (WHO. Healthpromotionglossary, 1998) awareness freedom Empoweredpatient
  14. 14. Doubtsaboutsocial media? Let’sdestroysomemyths….
  15. 15. Ananalysisof theACOR mailinglistshowedthaterroneouscontentwasveryrareand mostof thetimes quickly corrected by the community •Esquivel, A, F. Meric-Bernstam, et al. Accuracyand selfcorrectionof informationreceivedfromaninternet breastcancerlist: contentanalysis. BMJ 2006 332(7547):939-42. Only3% US citizenscan statethattheyorsomebodyknownhavesuffereda problemderivedfromcontentormedical advicefoundonInternet. Thisrateisstablesince2006. •SusannahFox, SidneyJones. TheSocial Lifeof HealthInformation. PewResearchCenter’sInternet & American LifeProject. URL:http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health- Information.aspx. The excess of information in Internet does not diminish confidence in the physician, but it is even increased. •Hesse B, MoserR, RuttenL. Surveysof Physiciansand ElectronicHealthInformation. NEJM 2010 Mar 4;362(9):859-60.
  16. 16. 77% doctors interviewed said that the consultation is of better quality when the patient has been previously informed through Internet. Despite an obvious bias (online survey), many physicians are happy with the patient empowerment. •Analysisof 9th HON Surveyof Healthand MedicalInternet Users. HealthOnTheNet Foundation. URL: http://www.hon.ch/Survey/Survey2005/res.html. 83% doctors trust more than what is documented in the network that their past experiences. •ConnectingwithPhysiciansOnline: SearchingforAnswers. Hall & Partners, Nov 2009. Citedand accesible Pamela Lewis Dolan. 86% Of PhysiciansUse Internet ToAccess HealthInformation. American Medical News. URL:http://www.ama- assn.org/amednews/2010/01/04/bisc0104.htm.
  17. 17. Key factorsforinnovation Makethehealthiesttheeasiestoption Be known–broadcastthemessage Customisethemessage Includegamificationtechniques
  18. 18. Citizen’s behaviour and the health impact Health status determinants Health system (10%) Environment (5%) Behavioral (40%) Social (15%) Genetic (30%) McGinnis et al., Health Affairs 21(2), 2002 Makethehealthiesttheeasiestoption
  19. 19. Whotakescareof ourInternet searches? Whomakesuseasy? YouTube–321.000 videos Google -93.000.000 Links 82.000 apps (iTunes, Google Play) ARTHRITIS Makethehealthiesttheeasiestoption
  20. 20. Wholikeshurling? NOBODY likesunknownissues Be known–broadcastthemessage
  21. 21. Communicationstrategy Why? Forwhat? Howdo wemeasure? It’snotjusta matterof buyingTwitter orFB followers Be known–broadcastthemessage
  22. 22. Customisethemessage
  23. 23. Juegos serios vs Ludificación GAMIFICATIONis the use of game thinking and game mechanics in non-game contexts to engage users in solving problems and increase users' self contributions.Gamification has been studied and applied in several domains, with some of the main purposes being to engage, teach, entertain, measure, and to improve the perceived ease of use of information systems Includegamificationtechniques Through gamification desired behaviors are encouraged, using psychological predisposition of humans to play games.
  24. 24. •Badges •Scores •Comparisonamongpeers, ratings •Levels •Feedback Gametechniques Includegamificationtechniques
  25. 25. Gamificacion •Readwebpages •Followa diet •Do physicalexercise •Takedrugs Helpforboringtasks •Learnin a new context •Increaseengagement •Social capital (identityand status) Extra motivation Includegamificationtechniques
  26. 26. Includegamificationtechniques Seriousgamesvs gamification
  27. 27. Foto libro
  28. 28. Innovation Patient– Healthcareprovider PatientOpinion
  29. 29. Innovation Patient– Healthcareprovider PatientOpinion
  30. 30. Innovation Citizen– Friends Stickk
  31. 31. Innovation Citizen– Friends Stickk
  32. 32. Innovation Citizen– Society TheALS Ice bucketchallenge ALS Ice Bucket Challenge, is an activity involving dumping a bucket of ice water on someone's head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research
  33. 33. Innovation Citizen– Society TheALS Ice bucketchallenge ALS Ice Bucket Challenge, is an activity involving dumping a bucket of ice water on someone's head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research TheALS association informed the donations number -“as of monday25 of august 2014,$79.7 million in donations compared to $2.5 million during the same time period last year (July 29 to August 25).” This is a +3,000% rise
  34. 34. Innovation Citizen– Society TheALS Ice bucketchallenge ALS Ice Bucket Challenge, is an activity involving dumping a bucket of ice water on someone's head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research TheALS association informed the donations number -“as of monday25 of august 2014,$79.7 million in donations compared to $2.5 million during the same time period last year (July 29 to August 25).” This is a +3,000% rise $2M in 1month
  35. 35. Innovation CDC – Medical staff H1N1 flu(swineflue) 2009 Contestamongmedical staff to explainswinefluand howto prevent > 250 relatedvideos producedforfree witha viral effectfor$2.500
  36. 36. Innovation CDC –Young people Emergencies–Zombieattack Viral campaignorientedto Young peoplebasedonthe‘TheWalkingDead’ Participantsneedto show in 60’ thattheyknowhowto be preparedforanemergency(zombis, hurricanes, floodings,…)
  37. 37. Innovation Patient– Patients’ community Blog SixUntilMe A diabeticbloggersexplainshowto hidetheinsulinpumpin theweddingdress
  38. 38. Innovation PublicHealth–Citizens Tweets aboutEbolain theaffectedarea BMJ 2014; 349 doi: http://dx.doi.org/10.1136/bmj.g5975 (Published 02 October 2014)
  39. 39. Innovation PublicHealth–Citizens Tweets aboutEbolain theaffectedarea BMJ 2014; 349 doi: http://dx.doi.org/10.1136/bmj.g5975 (Published 02 October 2014) Technological advancements do not guarantee that the disseminated information is correct Only36% includedcorrectmedical information Major mistakes: wrong information ( Ewedu, blood transfusion, salted water) or not updated information Erroneoustweets wereretweetedmore thantherightones.
  40. 40. Innovation PublicHealth–Citizens Tweets aboutEbolain theaffectedarea BMJ 2014; 349 doi: http://dx.doi.org/10.1136/bmj.g5975 (Published 02 October 2014) Technological advancements do not guarantee that the disseminated information is correct Only36% includedcorrectmedical information Major mistakes: wrong information ( Ewedu, blood transfusion, salted water) or not updated information Erroneoustweets wereretweetedmore thantherightones.
  41. 41. Innovation Patient– Pharma– HealthMinistry App- mepedigree App in Ghana –mpedigreeto checkwitha codewhetherthedrugisvalidora fake
  42. 42. And you? Whichisthemessageyouwantto transmit?
  43. 43. Messagesto takehome Social networks are a means, not an end. They are a very powerful tool but only a tool. Innovation= invention+ commercialization. Anyinnovationmustproduce a return( notnecessarilyfinancial). Key factorsfortheinnovationin health: customisation, easeof use, broadcastand gamification. Why? Forwhat? Needof anstrategyforpresencein social media withclevermetricsforfurtherevaluationand improvement.
  44. 44. Usefulmentionedreferences(I) http://emergency.cdc.gov/socialmedia/zombies_blog.asp CDC Ataque Zombi http://www.walkonproject.org/blog/ WOP Project http://www.patientslikeme.com/ PatientsLikeMe http://www.mpharma.org/mpedigree/index.php mpedigree http://observatics.com/ OBSERVATICS https://www.patientopinion.org.uk/ PatientOpinion
  45. 45. Usefulmentionedreferences(II) http://av.conferencearchives.com/pdfs/091105/604.2.pdf CDC -Swineflucampaign http://www.stickk.com/ Stickk http://sixuntilme.com/wp/ SixUntilMe http://www.hsjdbcn.org/ Hospital SantJoan de Dèu http://www.salupedia.org Salupedia http://www.slideshare.net/vtraver Thispresentation
  46. 46. Vicente Traver vtraver@itaca.upv.es@vtraver Use of social networksforinnovationin health

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