The State of New Media and HIV/AIDS - USCA


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The State of New Media and HIV/AIDS - USCA

  1. 1. @AIDSgovYour link to U.S. HIV &new media info.
  2. 2. “I want us to ask ourselves every day, how are we using technology to make a real difference in people’s lives?” – President Obama
  3. 3. New Media DeclarationWe call upon the HIV community todeclare that new media andemerging technologies are critical inhelping us connect, create, listen,learn, and engage as we move closerto an AIDS-free generation.
  4. 4. Top 3 Organization Types % nAIDS Service 41% 37OrganizationsAdvocacy 28.9% 26Other 25.6% 23
  5. 5. Main Audiences % nPeople living with HIV 67.8% 61Men who have sex with 64.4% 58menCommunities of color* 57.8% 52Youth 52.2% 47Women 46.7% 42Injection drug users 37.8% 34Transgender individuals 30.0% 27Homeless individuals 24.4%. 22
  6. 6. New Media Site % nFacebook 95.8% 68Twitter 80.3% 57YouTube 63.4% 45Blogs 40.9% 29LinkedIn 39.5% 28Flickr 22.6% 16MySpace 19.8% 14Google+ 19.7% 14Pinterest 18.3% 13Foursquare 16.9% 12Tumblr 14.1% 10
  7. 7. @ingridfloyd1Executive Director @IrisHouse,@IngridFloyd1 is an advocate,leadership, and visionary forwomen living with and at-risk forHIV/AIDS.
  8. 8. listen
  9. 9. Project Listen:Who’s Using What New Media Tools, When and How? Ingrid Floyd, Executive Director Iris House, New York
  10. 10. What does it mean to listen?
  11. 11. Why is listening important?
  12. 12. Every audience listens differently.
  13. 13. Who’s using what?
  14. 14. So I had to start listening…
  15. 15. Then I had to engage in the conversation So I sent my first tweet!
  16. 16. our reach was beyond thewomen and girls in New York.
  17. 17. So how do you getstarted and where?
  18. 18. Determine your audience.
  19. 19. Determine your purpose & strategy (FOR EACH AUDIENCE)
  20. 20. Decide which tools work best for your organization
  21. 21. Who in yourorganization is bestsuited to assist with social media?
  22. 22. CreateProtocols
  23. 23. Who will post on what social media?
  24. 24. How often will you post new information?
  25. 25. How will you generate new content?
  26. 26. How will you know ifyou have met yourgoal?
  27. 27. Plan, plan, plan“If you fail to plan, then you plan to fail.” - Harvey MacKay
  28. 28. Ingrid Iris House: A Center for Women and Families @IngridFloyd1
  29. 29. @oriolgutierrez@oriolgutierrez is @pozmagazinedeputy editor & @tusaludmageditor in chief – he’s had #HIV for20 years.
  30. 30. Connect
  31. 31. Telling Our Stories…One Blog,Video and Tweet at a Time Oriol R. Gutierrez Jr. / Deputy Editor, POZ / Editor-in-Chief, Tu Salud
  32. 32. About POZ Magazine & POZ.comServing the community of people living withand those affected by HIV since 1994,POZ chronicles the AIDS pandemicdomestically and around the world.
  33. 33. POZ is owned by Smart + StrongOur family of brands includes:• POZ• AIDSmeds• Real Health• Tu Salud• Sane• Hep
  34. 34. What’s My Story? (Part 1)In 2008, I openly disclosed in POZ
  35. 35. What’s My Story? (Part 2)In 2012, I mark 20 years of living with HIV
  36. 36. What’s My Story? (Part 3)New media helps me tell my story
  37. 37. What’s Our Story? (Part 1)New media helps POZ tell your stories•••••••
  38. 38. What’s Our Story? (Part 2)Blogs•
  39. 39. What’s Our Story? (Part 3)Videos•
  40. 40. What’s Our Story? (Part 4)Twitter•
  41. 41. What’s Our Story? (Part 5)Facebook•
  42. 42. What’s Our Story? (Part 6)Online•
  43. 43. What’s Your Story? (Part 1)New media can help you tell your stories•••••••
  44. 44. What’s Your Story? (Part 2)Blogs• Blog regularly• Personal• Opinionated• Multimedia• Less is more• Potpourri
  45. 45. What’s Your Story? (Part 3)VideosMaking videos is like cooking:• Good ingredients• Good cook• Good consumers
  46. 46. What’s Your Story? (Part 4)Twitter• Tweet regularly• Follow those similar to you who have large followings, then follow their followers• Abbreviate and use URL shorteners (,, hashtags (#HIV, #AIDS) and handles (@pozmagazine)• Retweet content from those you admire
  47. 47. What’s Your Story? (Part 5)Facebook• Post regularly on your wall and other walls• Find those similar to you who have large followings and “like” them• Make sure your posts on your wall and their walls are relevant
  48. 48. What’s Your Story? (Part 6)Online• Tell your stories on your website (not just resources or services)• Promote your website on your social sites and other outlets (email newsletters, events)• Cross promote your social sites (promote your Facebook on your Twitter and vice versa)
  49. 49. Overview• Get personal• Blog, tweet and post regularly• Think cooking when you think videos• Tell your stories on your website• Plan ahead, but don’t be afraid to make mistakes!
  50. 50. Telling Our Stories…One Blog, Video and Tweet at a Time Oriol R. Gutierrez Jr. Deputy Editor, POZ Editor-in-Chief, Tu Salud Twitter: @oriolgutierrez Blog: Thanks!
  51. 51. RAUL POSASWorks 4 @MetroTeenAIDS as theSocial Mrkting Mgr managing their@REALtalkDC campaign &promotes social mrkting msg intocomm. of DC.
  52. 52. Engaging youth with Social Media & Social Marketing! The REALTalkDC Campaign brandRaul Posas, Social Marketing Manager@MetroTeenAIDS@REALTalkDC 651 Penn. Ave, SE DC | 70
  53. 53. Metro TeenAIDS• MTA is a community health organization that works with young people to combat HIV/AIDS in the District of Columbia. MTA offers: • Free & Confidential HIV/STI Testing and Referral Assistance at our FreeStyle Youth Center (Clinical Services) • Sexual Health and Substance Abuse education in DC Public & Charter schools • Street & Internet Outreach • Policy & Advocacy • Capacity Building Assistance • Social Marketing – REALTalkDC Campaign 71
  54. 54. What is REALTalkDC? 72
  55. 55. Campaign Goals: Increase the number of youth who gets tested for HIV/STIs, access, and use condoms. Support reduction of risky behavior and increase youth HIV/STI testing through increased knowledge and changing/adopting healthier sexual risk-taking peer norms. Increase community support of youth to achieve goals through connection between costs of risky behavior and values of health. 73
  56. 56. REALTalkDC Highlights1. Youth report REALTalkDC a motivating factor in getting tested.2. Exposure to different campaign elements increased motivation to get tested.3. Campaign increased testing among young people.4. Texting is effective way to communicate sexual health messages to teens. 74
  57. 57. What language are they speaking? 75
  58. 58. New Media Components:Text Message CampaignWebsiteSocial Networking SitesMedia & Print AdsEvents 76
  59. 59. Mobile Messaging Txt NW, SW, SE or NE 2 find free HIV/STI testing Cell phones and condoms in your area!promote Realtalk2 – learn about REALtalkDC events inbehavior change. your area! REALtalk3 - Play the “Get Real ’bout HIV!” Youth can access quiz!free testing andcondoms on theirphones 77
  60. 60. Let’s Mobilize! 78
  61. 61. City-wide OutreachAll Peer Educators goes through standard training to includeHIV/STI 101, basic sexual health, using the REALtalk socialmarketing outreach campaign materials to encourage textingto “REALTalkDC” to increase access to resources andinformation.In addition, we provide city-wide outreach and activities topromote condom use, HIV/STI testing, and refer youth to MTAand partners for services. MTA plans 6 large events (eachattracting 200 or more youth) and 45 small activities all year-round. All activities are educational. 79
  62. 62. 80
  63. 63. Thank YouVisit us at Twitter: @REALTalkDC @MetroTeenAIDS 81
  64. 64. New Media DeclarationWe call upon the HIV community todeclare that new media andemerging technologies are criticalin helping us connect, create,listen, learn, and engage as wemove closer to an AIDS-freegeneration.
  65. 65. New media spectrumWhere areyou?
  66. 66. We’ll be beginning shortly…In the meantime, take out your phone!Download the brand newFacing AIDS appIt’s free in the iTunes app store!Snap. Write. Share.about why you’re Facing AIDS