USA Network used gamification through a fan loyalty program called Club Psych and a mobile app called Psych Vision to increase engagement with their TV show Psych. This led to a 130% increase in website page views and a 40% increase in return visits. The network then created a social media mystery game called #HashTagKiller which engaged fans through puzzles and clues. #HashTagKiller drove over 95 million page views from 300,000 unique users. The gamified experiences turned engaged fans into brand ambassadors, providing over 38 million brand exposures through Facebook shares.