COMPANY BACKGROUND BARS+TONE is a Digital Media Agency specializing in innovative and engaging video, online media, visual effects, and social engagement strategies. With an innovative approach to new technologies and a true understanding of the power of the internet, our client portfolio has grown to include some of the world’s most respected Fortune 500 companies. BARS+TONE helps companies and organizations capitalize on the advent of mobile broadband connectivity as well as new interactive technologies. We consult with our clients to strategically leverage digital media across the web and mobile as an integral part of their messaging and brand marketing.
1 BACKGROUND2 THE REVIVAL3 SERVICES // APPS4 STRATEGIES
GetGlue Think of GetGlue as a Foursquare-like check-in to TV, movies and music with the addition of a Facebook-like feed where you can interact with your friends and other viewers.
GetGlue A unique feature of the site is that you can earn virtual stickers for the shows or movies you watch and, once a month, you can request a hard copy of those stickers, which get delivered to you via post mail.
GetGlue + GRAMMYs The Grammy’s partnered with GetGlue to run a sweepstakes promotion where one lucky winner would receive a pair of tickets to the annual awards ceremony.
GetGlue + GRAMMYs During the live broadcast, viewers were encouraged to check-in on GetGlue and join the conversation online surrounding the event.
THE RESULTS The campaign generated the highest ratings in over a decade for the 54th Annual Grammy Awards. 13M social comments40M viewers
Umami Uses proprietary “audio fingerprinting technology” to recognize what show/movie a user is watching. Then, it provides a customized range of content from gossip, news, and social chatter based on the show.
Miso Combines elements from both GetGlue and Umami. Delivers interactive and user- generated content, check-in options, and a news feed feature, all of which are seamlessly blended in a single social network.
Miso Offers a differentiating feature called SideShows, where fans can create their own second- screen content.