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BJ Fogg's Behavior Model
The document discusses Fogg's Behavior Model (B=MAT) which states that for a behavior to occur, there must be sufficient Motivation, Ability, and a Trigger present at the same time. Motivation includes core human motivators like sensation, anticipation, and social cohesion. Ability can be increased through training or simplicity. Triggers are about timing and include sparks, signals, and facilitators. The model provides a framework for understanding behavior and designing interventions to change behaviors.
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BJ Fogg's Behavior Model
- 1. b=mat Fogg’s Behavior Model KristenSunde Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
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- 3. AKRASIA what we want to do what wedo Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
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- 6. Dr. BJ Fogg Founder: Persuasive TechnologyLab at Stanford Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
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- 9. B=MAT Motivators Behavior =Ability Triggers Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 10. B=MAT Motivators Behavior =Ability Triggers at same time Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
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- 15. B=MAT motivators NO MOTIVATION HIGH MOTIVATION abilityHARD TO DO EASY TO DO Triggers Succeed Here * *Triggers failhere Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 16. B=MAT motivators NO MOTIVATION HIGH MOTIVATION abilityHARD TO DO EASY TO DO Triggers Succeed Here * *Triggers failhere Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 17. B=MAT MOTIVATORS Three core motivatorscentral to the human experience. M Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
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- 21. B=MAT motivators NO MOTIVATION HIGH MOTIVATION abilityHARD TO DO EASY TO DO Triggers Succeed Here * *Triggers failhere Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 22. B=MAT ABILITY A To do something someonemust be able to do it. Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
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- 24. B=MAT ABILITY A There are twoways to increase ability. Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
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- 27. Increase ability.... B=MAT ABILITY A Fogg’sBehavior Model Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
- 28. Increase ability... bymaking a task easy to do. B=MAT ABILITY A Fogg’s Behavior Model Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
- 29. B=MAT ABILITY A Fogg’s BehaviorModel Increase ability... by making a task easy to do. Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
- 30. B=MAT ABILITY » SIMPLICITY AFogg’s Behavior Model Increase ability... by making a task easy to do. Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
- 31. B=MAT ABILITY » SIMPLICITY AFogg’s Behavior Model Simplicity is a function of the target user’s scarcist resource at the moment. Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
- 32. B=MAT ABILITY » SIMPLICITY AFogg’s Behavior Model Simplicity is a function of the target user’s scarcist resource at the moment. Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
- 33. B=MAT ABILITY » SIMPLICITY AFogg’s Behavior Model Simplicity is a function of the target user’s scarcist resource at the moment. Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
- 34. B=MAT motivators NO MOTIVATION HIGH MOTIVATION abilityHARD TO DO EASY TO DO Triggers Succeed Here * *Triggers failhere Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 35. B=MAT motivators NO MOTIVATION HIGH MOTIVATION abilityHARD TO DO EASY TO DO Triggers Succeed Here * *Triggers failhere TRIGGERS ARE ALL ABOUT TIMING Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 36. Spark B=MATT TRIGGER: SPARK low motivation, easyto do Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 37. Spark B=MATT TRIGGER: SPARK low motivation, easyto do Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 38. B=MATT TRIGGER: SIGNAL Signal high motivation, easyto do Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 39. B=MATT TRIGGER: SIGNAL Signal high motivation, easyto do Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 40. B=MATT TRIGGER: FACILITATOR Facilitator high motivation, hardto do Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 41. B=MATT TRIGGER: FACILITATOR Facilitator high motivation, hardto do Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
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- 44. DIVE DEEPER: BehaviorGrid.org BehaviorWizard.org Learn howb=mat is used to examine 15 ways that behavior can change at: Fogg’s Behavior Model Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
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