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BJ Fogg's Behavior Model

BJ Fogg's Behavior Model

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Fogg’s Behavior Model
Kristen Sunde
Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
AKRASIA
Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
AKRASIA
what
we want
to do
what
we do
Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
User
Customer
Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
User
Customer
Employee
Influence Behavior
Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
Dr. BJ Fogg
Founder:
Persuasive
Technology Lab
at Stanford
Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
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BJ Fogg's Behavior Model