This document presents a new model called the Fogg Behavior Model (FBM) for understanding human behavior. The FBM asserts that for a behavior to occur, a person must have sufficient motivation, ability, and be triggered to perform the behavior all at the same time. It identifies motivation, ability, and triggers as the three key factors that influence behavior. The document describes each factor and how they interact using an example of getting users to sign up for a newsletter. It explains that motivation and ability can trade off, so high motivation may compensate for low ability, or high ability can compensate for low motivation, depending on the situation.
Email 101 presented by Scott Pearson. The presentation is a great resource for marketers who are just beginning email marketing campaigns. Also a outstanding refresher for people who are in the industry and looking to freshen up on strategy and foundation.
This document provides information about interpersonal skills in business and concepts to apply in project 1. It defines interpersonal skills as an employee's ability to get along with others while completing their job. It discusses using relationship building language, different types of business messages, and five business prose style principles. The document instructs the reader to find a negative Amazon product review, annotate it to identify concerns and tone, and write a refund letter, memo report, and email as part of project 1 deliverables.
The document provides an 11-step checklist for improving email marketing results through creative optimization. It discusses best practices for subject lines, sender names, logo placement, use of images and links, personalization, file size, and length of text. Following the recommendations can help emails stand out, build trust, clearly communicate the purpose and calls to action, and ultimately increase open and click-through rates. The checklist covers techniques for both business-to-business and business-to-consumer email marketing.
When it comes to email marketing, here’s an easy way to brush up on your vocabulary. Although there are many terms unique to this online marketing channel, the four you need to remember: reputation, relevancy, relationship-building and ROI, most reinforce the core principles of email while serving as guideposts to ensure your campaign is optimized for delivery, and maximum response.
Tom Mitchell received a Forté communication profile report from The Forté Institute. The report provides:
1) An assessment of Tom's primary communication strengths and how he is currently adapting to others at work. His primary strength is extroversion.
2) A description of Tom's current adapting profile, decision making style, stamina, goals, and suggested communication strategies based on correlating his primary and adapting profiles.
3) Action items for Tom to develop goals to improve in areas to better achieve his goals by certain deadlines with help from others.
01 History Of Hypertext+Bibliography 2010Paul Kahn
This document summarizes key ideas from influential pioneers in the development of hypertext and digital media including Vannevar Bush, Ted Nelson, Douglas Engelbart, and Alan Kay. It discusses Bush's concept of the memex, an early vision of hypertext. It outlines Nelson's ideas about linking documents and his Xanadu project. It describes Engelbart's work developing the NLS system and introducing the mouse and graphical user interface. It shares Kay's vision of portable personal devices for storing and manipulating information like notebooks that could outpace human senses.
Students will organize a digital archive about an important real or imaginary person by gathering resources like text, images, audio and video. They will propose how to organize the archive using principles like LATCH and CM methods. They will connect units of information and identify the intended audience. Each group will create an online presentation summarizing their proposal, including the site navigation structure, organization visualization, and how it addresses user needs.
Email 101 presented by Scott Pearson. The presentation is a great resource for marketers who are just beginning email marketing campaigns. Also a outstanding refresher for people who are in the industry and looking to freshen up on strategy and foundation.
This document provides information about interpersonal skills in business and concepts to apply in project 1. It defines interpersonal skills as an employee's ability to get along with others while completing their job. It discusses using relationship building language, different types of business messages, and five business prose style principles. The document instructs the reader to find a negative Amazon product review, annotate it to identify concerns and tone, and write a refund letter, memo report, and email as part of project 1 deliverables.
The document provides an 11-step checklist for improving email marketing results through creative optimization. It discusses best practices for subject lines, sender names, logo placement, use of images and links, personalization, file size, and length of text. Following the recommendations can help emails stand out, build trust, clearly communicate the purpose and calls to action, and ultimately increase open and click-through rates. The checklist covers techniques for both business-to-business and business-to-consumer email marketing.
When it comes to email marketing, here’s an easy way to brush up on your vocabulary. Although there are many terms unique to this online marketing channel, the four you need to remember: reputation, relevancy, relationship-building and ROI, most reinforce the core principles of email while serving as guideposts to ensure your campaign is optimized for delivery, and maximum response.
Tom Mitchell received a Forté communication profile report from The Forté Institute. The report provides:
1) An assessment of Tom's primary communication strengths and how he is currently adapting to others at work. His primary strength is extroversion.
2) A description of Tom's current adapting profile, decision making style, stamina, goals, and suggested communication strategies based on correlating his primary and adapting profiles.
3) Action items for Tom to develop goals to improve in areas to better achieve his goals by certain deadlines with help from others.
01 History Of Hypertext+Bibliography 2010Paul Kahn
This document summarizes key ideas from influential pioneers in the development of hypertext and digital media including Vannevar Bush, Ted Nelson, Douglas Engelbart, and Alan Kay. It discusses Bush's concept of the memex, an early vision of hypertext. It outlines Nelson's ideas about linking documents and his Xanadu project. It describes Engelbart's work developing the NLS system and introducing the mouse and graphical user interface. It shares Kay's vision of portable personal devices for storing and manipulating information like notebooks that could outpace human senses.
Students will organize a digital archive about an important real or imaginary person by gathering resources like text, images, audio and video. They will propose how to organize the archive using principles like LATCH and CM methods. They will connect units of information and identify the intended audience. Each group will create an online presentation summarizing their proposal, including the site navigation structure, organization visualization, and how it addresses user needs.
This document appears to be a list of Greek news website URLs. It includes www.gazzetta.gr and www.nooz.gr, two Greek news sites. The document provides two website addresses for Greek news but does not contain any other text or context.
The document appears to be a website URL for www.gazzetta.gr. Without accessing and reviewing the full contents of the website, it is difficult to provide a meaningful 3 sentence summary. The URL suggests the website may be related to news or media content in Greece but no other insights can be conclusively drawn from the limited information provided.
The document appears to be a website URL for www.gazzetta.gr. As there is no other contextual information provided, a 3 sentence summary cannot be generated that captures the high level or essential information from just a website URL on its own.
The document appears to be a website URL for www.gazzetta.gr. It does not contain any other textual content to summarize. In 3 sentences or less:
The document is a web address for a site called www.gazzetta.gr. No other information is provided in the document to summarize in 3 sentences or less. The URL on its own does not provide enough contextual information to generate a meaningful multi-sentence summary.
This document provides a summary of the work and ideas of four pioneers in computing and hypertext: Vannevar Bush, Theodore Nelson, Douglas Engelbart, and Alan Kay. It focuses on Vannevar Bush and his concept of the memex, a theoretical machine that would link and allow easy retrieval of documents. The memex was inspired by Bush's earlier work on analog computers and differential analyzers. It would use microfilm and allow users to create "trails" of linked information between documents. This concept of nonlinear, linked information structures influenced later work in hypertext.
This document discusses information architecture and user experience design. It provides definitions of information architecture as discovering and organizing a site's information to meet user needs. It also defines user experience design as being user-centered, co-creative, and considering the full experience. The document then summarizes three case studies where information architecture was applied to messaging, a mobile app, and a public website. It concludes with discussing six principles for organizing information.
The document appears to be a website URL for www.gazzetta.gr, a Greek news website. As there is no other contextual information provided, it is difficult to provide a more detailed 3 sentence summary. The given information is a website URL without any accompanying article or text to summarize.
The document outlines the various components of the healthcare ecosystem including managing personal health, health insurance, treating patients as a doctor, medical research, technology/applications, and data/records. It details the interactions between patients, doctors, insurers, advocacy groups, medical companies and various government agencies. The goal is to provide a comprehensive view of the people, processes, and information flows that constitute today's complex healthcare system.
Question 1Public Relations At Work. Please respond to the fol.docxIRESH3
Question 1
Public Relations At Work. Please respond to the following:
1a. Communications professor John Marston proposed a four-step model of the process through which public relations can influence public opinion. These steps include research, action, communication, and evaluation. Explain in detail how Marston’s four-step approach can be used to shape public opinion on the story you researched for the first e-Activity.
b. Businesses choose celebrities to endorse their products for a variety of reasons. Unfortunately, some of these celebrities act in ways that generate a lot of negative publicity for themselves and, by extension, for the sponsors who pay them. In the case of the celebrity you researched in the second e-Activity, explain in detail what actions you would take in this situation and why you would take them.
Your initial posting must be in this format:
Question one
Answer one
Question two
Answer two
References
Posting of the references used to write the posting. The references must be in APA format.
Week 1 eActivity 1
· Research on the Internet a recent public relations campaign that was undertaken to address a corporate scandal or misbehavior by a government official or celebrity, and study what part ethics played in the campaign, whether positively or negatively. Be prepared to discuss.
Week 1 eActivity 2
· Research on the Internet a celebrity who has generated negative publicity in recent years for his/her sponsoring company. Be prepared to discuss.
Question 2
The History of Public Relations. Please respond to the following:
1a. Ivy Ledbetter Lee believed public relations should focus on providing honest and accurate information to the public. Using the company or celebrity you researched for the third e-Activity, list and explain in detail at least two factors that contributed to why you think the company or celebrity was successful or unsuccessful in following Lee’s formula.
b. Public relations came of age due to five general factors in our society. Choose one of these factors (listed below) and explain in detail how it contributed to the development of public relations as we know it today.
· The growth of large institutions
· Heightened public awareness and media sophistication
· Increasing incidence of societal change, conflict, and confrontation
· Growing power of globalization
· Dominance of the Internet and growth of social media
Your initial posting must be in this format:
Question one
Answer one
Question two
Answer two
References
Posting of the references used to write the posting. The references must be in APA format.
Question 3
Communications. Please respond to the following:
1. There are four typical goals for public relations communications: to inform, to persuade, to motivate, and to build mutual understanding. Based on the e-Activity, explain in detail which goal or goals you think the campaign was reaching for and how the campaign tried to achieve them.
2. Chapter 3 disc ...
How to Write the Cornell Engineering Essays 2020-21 - YouTube. 023 Essay Example Cornell ~ Thatsnotus. 011 Cornell Engineering Essay The All Important Supplement Wr Writing .... Free «Cornell University Engineering» Essay Sample in the Category .... Cornell Engineering Essay - Writing Tips & Recommendations. Cornell essays: examples and writing tips | BeMo®. 025 Cornell Supplement Essay Example ~ Thatsnotus. The Cornell Method. univ 1101 assignment - UNIV1101 - UoPeople - Studocu. Cornell Essay | Piezoelectricity | Microelectromechanical Systems. 016 Essay Example Cornell Admission Cropped ~ Thatsnotus. Cornell college of engineering research paper | Research paper .... How to Write the Cornell Supplemental Essay | College Essay Guy. Cornell supplement arts and science essay - writingquizzes.web.fc2.com. Why Cornell Essay Engineering. How to write the Cornell University Supplemental Essays 2018-2019 .... Cornell accepted essays - mbamission.web.fc2.com. Cornell Supplement Essay Example — Guide to Writing. Cornell engineering essay. 001 Essay Example Cornell University Application Transfer Option Faqs .... 003 Essay Example Cornell Mba Essays Lbs Sample Pr Why This School .... Descriptive essay: Cornell arts and sciences supplement essay example. Pay for Essay and Get the Best Paper You Need - cornell 2013 essays .... Cornell Engineering Essay Forum - Advice for Cornell applicants (who .... 013 Engineering Essay Biomedical Science Personal Statement2 ~ Thatsnotus. This engineering personal statement sample will help you to achieve .... Breathtaking Engineering Essay ~ Thatsnotus. The Ultimate Guide to Applying to Cornell | CollegeVine Blog Cornell Engineering Essay Cornell Engineering Essay
InstructionsRespond to Amy Fowler post with 200 words and at le.docxcarliotwaycave
Instructions:
Respond to Amy Fowler post with 200 words and at least one reference.
My original Post. Use for a reference only if needed.
How you would manage such a person and encourage them to approach you instead of other members of management.
Triangulation in the workplace more often than not triggers unintended consequences. Direct communication is therefore recommended to prevent such consequences. To encourage employees to approach me instead of other members of management, I would put several measures in place. Firstly, my department would have an open-door policy where they can walk in and talk about matters at hand fearlessly. Secondly, during orientation, I would encourage employees to address issues and complaints directly as opposed to discussing it with other people first. Thirdly, I would also give feedback to the intended persons instead of having feedback make rounds. Importantly, I would also create structured opportunities for real dialogues within the organization. I would also strive to find out why employees were making triangulations instead of approaching me directly. Lastly, I would organize a communication workshop that would refresh employee skills of workplace communication as well as sensitize them on the consequences of triangulation (Gee & Gee, 2011).
Describe similar conflicts you have witnessed in your own work experience and share information as to how the problem was resolved.
I have participated in triangulation in the past. The work environment did not take complaints and suggestions positively, therefore the only way to let management know was through triangulation such that the information cannot be traced to a specific employee. Another instance is when a colleague at a company I worked for could not address the manager directly since she claimed he had harassed her sexually. In the first scenario, the triangulation problem should have been resolved by the management investigating why information reached them through triangulation. Since employees were not ready to be fired or bullied for pointing out issues, the management should have stepped in by establishing better communication structures. In the second scenario, the sexual harassment matter should have been dealt with first by the human resource department. Once that matter is put to rest, then the manager and employee should find an amicable way to communicate and especially the systems put in place in the workplace.
Reference
Gee, V., & Gee, S. (2011). Business improv: Experiential learning exercises to train employees to handle every situation with success. New York : McGraw-Hill Professional.
Instructions:
Respond to Amy Fowler post with 200 words and at least one reference.
Amy Fowler Post
Triangulation can be tricky if you are the person being spoken about or if you are the third party that the complainer is speaking to. I feel both positions have an obligation to stop the behavior. “There are three general responses to tackle t ...
In this presentation, I share some ideas on how as a communication major you can develop the mindset of an analyst. I share insights gained from five personal career milestones
1BUILDING THE RIGHT CULTURE FOR THE REMOTE TEAM IN AMAZON EttaBenton28
This document discusses building the right culture for remote teams. It examines organizational adaptation theory and transactional theory, which suggest that companies should either mimic their entire organization's culture, create a hybrid approach, or use an entirely remote team. It also notes that clear goals, effective leadership, a positive culture, and ensuring employees feel valued are important factors for remote team success. However, the document does not provide evidence or references to support its claims and lacks details about methodology.
General Pete Quesada was a leader in the U.S. Army Air Forces during World War II. He helped develop tactical air power strategies that contributed significantly to Allied victory. As a commander, Quesada led by example and cared deeply about his men. Good leadership requires understanding people's perspectives and having strong character. Quesada's leadership skills were developed through experience, education, and innate abilities rather than just being taught. Family upbringing and cultural values also influence leadership development. Studying leaders like Quesada provides examples for developing leadership skills.
Real World Talent Insights From Computer SimulationsAndrea Kropp
Teaching Talent Analytics executives how to use computer simulations to complement the predictive modeling work in HR. Simulations allow you to examine multiple scenarios and examine their end states and consequences before taking action.
Setting Up a Thesis and Internal Citations for the Report Essay.docxedgar6wallace88877
Setting Up a Thesis and Internal Citations for the Report Essay
Your report’s thesis will be an unbiased one, therefore this thesis will show both sides of an argument. To do this, you will adapt the SIRS Issues Researcher question atop the two columns of suggested YES and NO articles that appear when you click on your chosen topic.
Sample on “Popular Culture” from the SIRS List
Does the spread of pop culture harm society?
YES NO
Pop culture is responsible for a large degree Pop culture has the ability to broaden
of social deviance. learning methods.
Both perspectives should be covered in a two-sided thesis, as below:
Regarding the question of whether pop culture harms society, opinions are split. As detractors argue that pop culture is behind social deviance, supporters argue that pop culture increases the spectrum of ways to learn.
In a similar manner, take the SIRS question affixed to your own topic and convert it to a two sentence thesis by using paraphrase and summary skills.*
__________________________________________________________________________________________________________________________________________________________________________
*NOTE: This will not be the thesis for your argument essay.
After you have written a thesis, take a fact from the first article in the YES column, and write a sentence incorporating that fact (as quote, summary, or paraphrase). As below, you will correctly cite the source before the period ending the sentence. Use the author’s last name or the title (in quotation marks) and the page number, unless the source has no pages. Use titles when authors are not listed.
Rebecca Collins of the American Psychological Association’s Task Force on the Sexualization of Girls says that pop stars are “rebroadcasting (…) a broader societal message that women’s value is in their sexuality” (qtd by Oldenburg and Thompson A1).
As done here, you will cite a fact and tell its source:
_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
HBR's 10 Must Reads on Change Management: The Real Reason People Won't Change
The Real Reason People Won’t Change
by Robert Kegan and Lisa Laskow Lahey
EVERY MANAGER IS FAMILIAR with the employee who just won’t change. Sometimes it’s easy to see why—the employee fears a shift in power, the need to learn new skills, the stress of having to join a new team. In other cases, such resistance is far more puzzling. An employee has the skills and smarts to make a change with ease, has shown a deep commitment to the company, genuinely supports the change—and yet, inexplicably, does nothing.
What’s going on? A.
1. The document provides guidance for revising skills needed for an exam on media representations. It contains two practice tests to help consolidate knowledge and skills in analyzing media features and writing exam answers.
2. The practice tests include questions that require identifying, explaining, comparing, analyzing, assessing, and evaluating how different techniques are used to create meaning in media texts. Model answers are provided to demonstrate the level of detail and use of concepts expected.
3. For each question, guidance is given on the command term being asked and the number of marks available. Key terms and theories are defined to help explain techniques like stereotyping and apply concepts to the questions.
How to Write My Future Plans Essay: Example Included!. What Are Your Future Goals Examples - Armando Friend's Template. Writing about my Future Plans | Scholarship essay examples, How to plan .... Essay my future plans - Persuasive Reviews with Expert Writing Help. MY FUTURE PLAN. 018 Essay Example My Future Plan Ielts Simon Com General Writing Pcelt .... My Future Plans in Life Free Essay Example. My Future Plan Essay – Telegraph. How To Write A Future Plan Essay | Writing Tips.
The document is a presentation about employee engagement and empowerment. It discusses the employee engagement process, its history and how it works. It also covers the concept of empowerment, the empowerment model and methodology. The key point is that engagement and empowerment are interconnected - engagement cannot be achieved without empowering employees and giving them voice in the workplace. The presentation uses examples and a game to illustrate how empowering employees through participation and involvement leads to greater engagement.
Performance Appraisal Interview
Rater Bias
Paperraters Analysis
Rater Quiz
Rater Bias And Halo Effect
Personal Statement : Senior Rater Philosophy
SAT Writing Reflection
Raters: A Possible Burst Analysis
My Shortcomings
Paper-Rater Is Brutal Analysis
What Is Inter-Rater Reliability?
What Is Inter-Rater Reliability?
Rater Errors
A Summary Of Interrater Reliability
Differences in Rater Behavior
Automated Essay Scoring with E-Rater V.2.0
The Importance Of Inter-Rater Reliability
Paper Rater: Student Analysis
Senior Rater
Learning Activity #1Joe is the Vice-President of Hyperlink Syste.docxsmile790243
Learning Activity #1
Joe is the Vice-President of Hyperlink Systems. His plant produces circuit boards that are used in Nokia cell phones and IBM computers. Hyperlink is caught in a competitive pricing squeeze, so he hired a consultant to study the production department. After the consultants recommendations were in and Joe evaluated the results he spoke with plant manager Sue Harris. Harris asked that the consultant’s recommendations be implemented immediately. She thought that total production would increase right away. Weekly production goals were set higher than ever. Joe worried that in her zealous approach to implementation Harris didn’t take into account the time required to learn new procedures, and that plant workers would be under great pressure to make what may be unrealistic goals. He vocalized this to Harris who assured him that it would work and that her employees could “see the vision”. However, anxious to empower Sue to make her own decisions, Joe did not act on his concerns. He did watch things and soon realized that his fears were not unfounded. A handful of workers resisted the new work methods because they felt they could produce more circuit boards using the old methods. While most workers have changed to the new methods, their productivity has not increased. Even after a month, many workers think the old ways are more efficient, faster, and more productive. The numbers for production had not changed. They were now facing the beginning of the second month with the new methods and a very split workforce.
Today, a delegation has come to Joe’s office with concern that the new goals and procedures are not working and that Sue Harris is making them change for the worse. “She claims,” they report “that they are not using the new methods correctly and this is why the productivity is not increasing.” The group says that the she is not trusting them to do the job. They also say that they do not want her to know that they went over her head by coming to you. They are afraid it will make things worse.
Joe has a couple of other concerns with Harris. Joe recently spoke with another colleague, John, who was complaining about Sue’s lack of dependability. She had asked John to attend an operations conference, and at the last minute sent another supervisor instead, without any explanation. She has made other promises of supplies and equipment to his section, and then never followed through. Joe thinks Sue makes promises she can’t keep probably out of desire to please. The end result is that she acts too quickly without adequate implementation and follow-up. Joe can see that she is developing trust issues right and left. Worse yet he feels that if he doesn’t do something about things soon people will not think him trustworthy.
Reading the theme material for the week, what would you suggest Joe do to protect his relationship with Susan and her staff? Include in your answer a description of what trust means to a leader, how it creates foll ...
Part 1 Post a ResponseLeadership is the ability to influence ot.docxdanhaley45372
Part 1: Post a Response
Leadership is the ability to influence others to achieve organizational goals. Organizations spend billions of dollars each year to improve the leadership skills of its employees. Leadership skills are needed within organizations to execute the vision, mission and strategic goals of the organization.
Visit the mind tools website and complete the short Leadership Skills exercise (https://www.mindtools.com/pages/article/newLDR_50.htm). After you explore your strengths and areas for growth, address the following items in your response:
- What are your strengths?
- Where do you have opportunities to grow your leadership skills?
- Based on your assessment results, propose three things you can do to improve your leadership skills.
**Please try to give the score and example look at 2 Post as below for use references**
Part 2: Respond to a Peer
Read a post by one of your peers and respond, making sure to extend the conversation by asking questions, offering rich ideas, or sharing personal connections.
Post 1
• What are your strengths?
I scored an 83 on my assessment. I scored a perfect score in the following areas emotional intelligence, motivating people to deliver the vision, being a good role model and providing support and stimulation. I was surprised because I feel like I need additional training as it relates to helping others.
• Where do you have opportunities to grow your leadership skills?
I scored very low on managing performance effectively. Self-confidence, a positive attitude and outlook, and providing a compelling vision of the future were 9 out of 10. By viewing my strengths and areas of improvement, it seems that I do not have an issue with supporting others. However, I need to strengthen the areas that directly involve myself or selling my ideas.
• Based on your assessment results, propose three things you can do to improve your leadership skills.
I reviewed the questions that were associated with areas for opportunity. Based on the questions, I should not doubt myself, do not let my feelings throw me off my game, learn to handle change, and learn to enforce expectations.
1. I will have to improve my self-confidence which is going to take time. This can be achieved by improving myself through constantly learning and taking leadership classes.
2. I believe when there are changes, I do not handle it well which cause my feelings to escalate. I will have to learn how to make change a part of my life to accept it and to realize change is not always bad. I also need to understand that change is not personal. By understanding these things, I can learn how to control my emotions. Vice versa by control my emotions, I will be able to effectively accept change.
3. Enforcing expectations is going to be hard for me because I want to give people chances although I know it could have negative effects. Therefore, improvement is simple. I will have to understand that expectati.
This document appears to be a list of Greek news website URLs. It includes www.gazzetta.gr and www.nooz.gr, two Greek news sites. The document provides two website addresses for Greek news but does not contain any other text or context.
The document appears to be a website URL for www.gazzetta.gr. Without accessing and reviewing the full contents of the website, it is difficult to provide a meaningful 3 sentence summary. The URL suggests the website may be related to news or media content in Greece but no other insights can be conclusively drawn from the limited information provided.
The document appears to be a website URL for www.gazzetta.gr. As there is no other contextual information provided, a 3 sentence summary cannot be generated that captures the high level or essential information from just a website URL on its own.
The document appears to be a website URL for www.gazzetta.gr. It does not contain any other textual content to summarize. In 3 sentences or less:
The document is a web address for a site called www.gazzetta.gr. No other information is provided in the document to summarize in 3 sentences or less. The URL on its own does not provide enough contextual information to generate a meaningful multi-sentence summary.
This document provides a summary of the work and ideas of four pioneers in computing and hypertext: Vannevar Bush, Theodore Nelson, Douglas Engelbart, and Alan Kay. It focuses on Vannevar Bush and his concept of the memex, a theoretical machine that would link and allow easy retrieval of documents. The memex was inspired by Bush's earlier work on analog computers and differential analyzers. It would use microfilm and allow users to create "trails" of linked information between documents. This concept of nonlinear, linked information structures influenced later work in hypertext.
This document discusses information architecture and user experience design. It provides definitions of information architecture as discovering and organizing a site's information to meet user needs. It also defines user experience design as being user-centered, co-creative, and considering the full experience. The document then summarizes three case studies where information architecture was applied to messaging, a mobile app, and a public website. It concludes with discussing six principles for organizing information.
The document appears to be a website URL for www.gazzetta.gr, a Greek news website. As there is no other contextual information provided, it is difficult to provide a more detailed 3 sentence summary. The given information is a website URL without any accompanying article or text to summarize.
The document outlines the various components of the healthcare ecosystem including managing personal health, health insurance, treating patients as a doctor, medical research, technology/applications, and data/records. It details the interactions between patients, doctors, insurers, advocacy groups, medical companies and various government agencies. The goal is to provide a comprehensive view of the people, processes, and information flows that constitute today's complex healthcare system.
Question 1Public Relations At Work. Please respond to the fol.docxIRESH3
Question 1
Public Relations At Work. Please respond to the following:
1a. Communications professor John Marston proposed a four-step model of the process through which public relations can influence public opinion. These steps include research, action, communication, and evaluation. Explain in detail how Marston’s four-step approach can be used to shape public opinion on the story you researched for the first e-Activity.
b. Businesses choose celebrities to endorse their products for a variety of reasons. Unfortunately, some of these celebrities act in ways that generate a lot of negative publicity for themselves and, by extension, for the sponsors who pay them. In the case of the celebrity you researched in the second e-Activity, explain in detail what actions you would take in this situation and why you would take them.
Your initial posting must be in this format:
Question one
Answer one
Question two
Answer two
References
Posting of the references used to write the posting. The references must be in APA format.
Week 1 eActivity 1
· Research on the Internet a recent public relations campaign that was undertaken to address a corporate scandal or misbehavior by a government official or celebrity, and study what part ethics played in the campaign, whether positively or negatively. Be prepared to discuss.
Week 1 eActivity 2
· Research on the Internet a celebrity who has generated negative publicity in recent years for his/her sponsoring company. Be prepared to discuss.
Question 2
The History of Public Relations. Please respond to the following:
1a. Ivy Ledbetter Lee believed public relations should focus on providing honest and accurate information to the public. Using the company or celebrity you researched for the third e-Activity, list and explain in detail at least two factors that contributed to why you think the company or celebrity was successful or unsuccessful in following Lee’s formula.
b. Public relations came of age due to five general factors in our society. Choose one of these factors (listed below) and explain in detail how it contributed to the development of public relations as we know it today.
· The growth of large institutions
· Heightened public awareness and media sophistication
· Increasing incidence of societal change, conflict, and confrontation
· Growing power of globalization
· Dominance of the Internet and growth of social media
Your initial posting must be in this format:
Question one
Answer one
Question two
Answer two
References
Posting of the references used to write the posting. The references must be in APA format.
Question 3
Communications. Please respond to the following:
1. There are four typical goals for public relations communications: to inform, to persuade, to motivate, and to build mutual understanding. Based on the e-Activity, explain in detail which goal or goals you think the campaign was reaching for and how the campaign tried to achieve them.
2. Chapter 3 disc ...
How to Write the Cornell Engineering Essays 2020-21 - YouTube. 023 Essay Example Cornell ~ Thatsnotus. 011 Cornell Engineering Essay The All Important Supplement Wr Writing .... Free «Cornell University Engineering» Essay Sample in the Category .... Cornell Engineering Essay - Writing Tips & Recommendations. Cornell essays: examples and writing tips | BeMo®. 025 Cornell Supplement Essay Example ~ Thatsnotus. The Cornell Method. univ 1101 assignment - UNIV1101 - UoPeople - Studocu. Cornell Essay | Piezoelectricity | Microelectromechanical Systems. 016 Essay Example Cornell Admission Cropped ~ Thatsnotus. Cornell college of engineering research paper | Research paper .... How to Write the Cornell Supplemental Essay | College Essay Guy. Cornell supplement arts and science essay - writingquizzes.web.fc2.com. Why Cornell Essay Engineering. How to write the Cornell University Supplemental Essays 2018-2019 .... Cornell accepted essays - mbamission.web.fc2.com. Cornell Supplement Essay Example — Guide to Writing. Cornell engineering essay. 001 Essay Example Cornell University Application Transfer Option Faqs .... 003 Essay Example Cornell Mba Essays Lbs Sample Pr Why This School .... Descriptive essay: Cornell arts and sciences supplement essay example. Pay for Essay and Get the Best Paper You Need - cornell 2013 essays .... Cornell Engineering Essay Forum - Advice for Cornell applicants (who .... 013 Engineering Essay Biomedical Science Personal Statement2 ~ Thatsnotus. This engineering personal statement sample will help you to achieve .... Breathtaking Engineering Essay ~ Thatsnotus. The Ultimate Guide to Applying to Cornell | CollegeVine Blog Cornell Engineering Essay Cornell Engineering Essay
InstructionsRespond to Amy Fowler post with 200 words and at le.docxcarliotwaycave
Instructions:
Respond to Amy Fowler post with 200 words and at least one reference.
My original Post. Use for a reference only if needed.
How you would manage such a person and encourage them to approach you instead of other members of management.
Triangulation in the workplace more often than not triggers unintended consequences. Direct communication is therefore recommended to prevent such consequences. To encourage employees to approach me instead of other members of management, I would put several measures in place. Firstly, my department would have an open-door policy where they can walk in and talk about matters at hand fearlessly. Secondly, during orientation, I would encourage employees to address issues and complaints directly as opposed to discussing it with other people first. Thirdly, I would also give feedback to the intended persons instead of having feedback make rounds. Importantly, I would also create structured opportunities for real dialogues within the organization. I would also strive to find out why employees were making triangulations instead of approaching me directly. Lastly, I would organize a communication workshop that would refresh employee skills of workplace communication as well as sensitize them on the consequences of triangulation (Gee & Gee, 2011).
Describe similar conflicts you have witnessed in your own work experience and share information as to how the problem was resolved.
I have participated in triangulation in the past. The work environment did not take complaints and suggestions positively, therefore the only way to let management know was through triangulation such that the information cannot be traced to a specific employee. Another instance is when a colleague at a company I worked for could not address the manager directly since she claimed he had harassed her sexually. In the first scenario, the triangulation problem should have been resolved by the management investigating why information reached them through triangulation. Since employees were not ready to be fired or bullied for pointing out issues, the management should have stepped in by establishing better communication structures. In the second scenario, the sexual harassment matter should have been dealt with first by the human resource department. Once that matter is put to rest, then the manager and employee should find an amicable way to communicate and especially the systems put in place in the workplace.
Reference
Gee, V., & Gee, S. (2011). Business improv: Experiential learning exercises to train employees to handle every situation with success. New York : McGraw-Hill Professional.
Instructions:
Respond to Amy Fowler post with 200 words and at least one reference.
Amy Fowler Post
Triangulation can be tricky if you are the person being spoken about or if you are the third party that the complainer is speaking to. I feel both positions have an obligation to stop the behavior. “There are three general responses to tackle t ...
In this presentation, I share some ideas on how as a communication major you can develop the mindset of an analyst. I share insights gained from five personal career milestones
1BUILDING THE RIGHT CULTURE FOR THE REMOTE TEAM IN AMAZON EttaBenton28
This document discusses building the right culture for remote teams. It examines organizational adaptation theory and transactional theory, which suggest that companies should either mimic their entire organization's culture, create a hybrid approach, or use an entirely remote team. It also notes that clear goals, effective leadership, a positive culture, and ensuring employees feel valued are important factors for remote team success. However, the document does not provide evidence or references to support its claims and lacks details about methodology.
General Pete Quesada was a leader in the U.S. Army Air Forces during World War II. He helped develop tactical air power strategies that contributed significantly to Allied victory. As a commander, Quesada led by example and cared deeply about his men. Good leadership requires understanding people's perspectives and having strong character. Quesada's leadership skills were developed through experience, education, and innate abilities rather than just being taught. Family upbringing and cultural values also influence leadership development. Studying leaders like Quesada provides examples for developing leadership skills.
Real World Talent Insights From Computer SimulationsAndrea Kropp
Teaching Talent Analytics executives how to use computer simulations to complement the predictive modeling work in HR. Simulations allow you to examine multiple scenarios and examine their end states and consequences before taking action.
Setting Up a Thesis and Internal Citations for the Report Essay.docxedgar6wallace88877
Setting Up a Thesis and Internal Citations for the Report Essay
Your report’s thesis will be an unbiased one, therefore this thesis will show both sides of an argument. To do this, you will adapt the SIRS Issues Researcher question atop the two columns of suggested YES and NO articles that appear when you click on your chosen topic.
Sample on “Popular Culture” from the SIRS List
Does the spread of pop culture harm society?
YES NO
Pop culture is responsible for a large degree Pop culture has the ability to broaden
of social deviance. learning methods.
Both perspectives should be covered in a two-sided thesis, as below:
Regarding the question of whether pop culture harms society, opinions are split. As detractors argue that pop culture is behind social deviance, supporters argue that pop culture increases the spectrum of ways to learn.
In a similar manner, take the SIRS question affixed to your own topic and convert it to a two sentence thesis by using paraphrase and summary skills.*
__________________________________________________________________________________________________________________________________________________________________________
*NOTE: This will not be the thesis for your argument essay.
After you have written a thesis, take a fact from the first article in the YES column, and write a sentence incorporating that fact (as quote, summary, or paraphrase). As below, you will correctly cite the source before the period ending the sentence. Use the author’s last name or the title (in quotation marks) and the page number, unless the source has no pages. Use titles when authors are not listed.
Rebecca Collins of the American Psychological Association’s Task Force on the Sexualization of Girls says that pop stars are “rebroadcasting (…) a broader societal message that women’s value is in their sexuality” (qtd by Oldenburg and Thompson A1).
As done here, you will cite a fact and tell its source:
_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
HBR's 10 Must Reads on Change Management: The Real Reason People Won't Change
The Real Reason People Won’t Change
by Robert Kegan and Lisa Laskow Lahey
EVERY MANAGER IS FAMILIAR with the employee who just won’t change. Sometimes it’s easy to see why—the employee fears a shift in power, the need to learn new skills, the stress of having to join a new team. In other cases, such resistance is far more puzzling. An employee has the skills and smarts to make a change with ease, has shown a deep commitment to the company, genuinely supports the change—and yet, inexplicably, does nothing.
What’s going on? A.
1. The document provides guidance for revising skills needed for an exam on media representations. It contains two practice tests to help consolidate knowledge and skills in analyzing media features and writing exam answers.
2. The practice tests include questions that require identifying, explaining, comparing, analyzing, assessing, and evaluating how different techniques are used to create meaning in media texts. Model answers are provided to demonstrate the level of detail and use of concepts expected.
3. For each question, guidance is given on the command term being asked and the number of marks available. Key terms and theories are defined to help explain techniques like stereotyping and apply concepts to the questions.
How to Write My Future Plans Essay: Example Included!. What Are Your Future Goals Examples - Armando Friend's Template. Writing about my Future Plans | Scholarship essay examples, How to plan .... Essay my future plans - Persuasive Reviews with Expert Writing Help. MY FUTURE PLAN. 018 Essay Example My Future Plan Ielts Simon Com General Writing Pcelt .... My Future Plans in Life Free Essay Example. My Future Plan Essay – Telegraph. How To Write A Future Plan Essay | Writing Tips.
The document is a presentation about employee engagement and empowerment. It discusses the employee engagement process, its history and how it works. It also covers the concept of empowerment, the empowerment model and methodology. The key point is that engagement and empowerment are interconnected - engagement cannot be achieved without empowering employees and giving them voice in the workplace. The presentation uses examples and a game to illustrate how empowering employees through participation and involvement leads to greater engagement.
Performance Appraisal Interview
Rater Bias
Paperraters Analysis
Rater Quiz
Rater Bias And Halo Effect
Personal Statement : Senior Rater Philosophy
SAT Writing Reflection
Raters: A Possible Burst Analysis
My Shortcomings
Paper-Rater Is Brutal Analysis
What Is Inter-Rater Reliability?
What Is Inter-Rater Reliability?
Rater Errors
A Summary Of Interrater Reliability
Differences in Rater Behavior
Automated Essay Scoring with E-Rater V.2.0
The Importance Of Inter-Rater Reliability
Paper Rater: Student Analysis
Senior Rater
Learning Activity #1Joe is the Vice-President of Hyperlink Syste.docxsmile790243
Learning Activity #1
Joe is the Vice-President of Hyperlink Systems. His plant produces circuit boards that are used in Nokia cell phones and IBM computers. Hyperlink is caught in a competitive pricing squeeze, so he hired a consultant to study the production department. After the consultants recommendations were in and Joe evaluated the results he spoke with plant manager Sue Harris. Harris asked that the consultant’s recommendations be implemented immediately. She thought that total production would increase right away. Weekly production goals were set higher than ever. Joe worried that in her zealous approach to implementation Harris didn’t take into account the time required to learn new procedures, and that plant workers would be under great pressure to make what may be unrealistic goals. He vocalized this to Harris who assured him that it would work and that her employees could “see the vision”. However, anxious to empower Sue to make her own decisions, Joe did not act on his concerns. He did watch things and soon realized that his fears were not unfounded. A handful of workers resisted the new work methods because they felt they could produce more circuit boards using the old methods. While most workers have changed to the new methods, their productivity has not increased. Even after a month, many workers think the old ways are more efficient, faster, and more productive. The numbers for production had not changed. They were now facing the beginning of the second month with the new methods and a very split workforce.
Today, a delegation has come to Joe’s office with concern that the new goals and procedures are not working and that Sue Harris is making them change for the worse. “She claims,” they report “that they are not using the new methods correctly and this is why the productivity is not increasing.” The group says that the she is not trusting them to do the job. They also say that they do not want her to know that they went over her head by coming to you. They are afraid it will make things worse.
Joe has a couple of other concerns with Harris. Joe recently spoke with another colleague, John, who was complaining about Sue’s lack of dependability. She had asked John to attend an operations conference, and at the last minute sent another supervisor instead, without any explanation. She has made other promises of supplies and equipment to his section, and then never followed through. Joe thinks Sue makes promises she can’t keep probably out of desire to please. The end result is that she acts too quickly without adequate implementation and follow-up. Joe can see that she is developing trust issues right and left. Worse yet he feels that if he doesn’t do something about things soon people will not think him trustworthy.
Reading the theme material for the week, what would you suggest Joe do to protect his relationship with Susan and her staff? Include in your answer a description of what trust means to a leader, how it creates foll ...
Part 1 Post a ResponseLeadership is the ability to influence ot.docxdanhaley45372
Part 1: Post a Response
Leadership is the ability to influence others to achieve organizational goals. Organizations spend billions of dollars each year to improve the leadership skills of its employees. Leadership skills are needed within organizations to execute the vision, mission and strategic goals of the organization.
Visit the mind tools website and complete the short Leadership Skills exercise (https://www.mindtools.com/pages/article/newLDR_50.htm). After you explore your strengths and areas for growth, address the following items in your response:
- What are your strengths?
- Where do you have opportunities to grow your leadership skills?
- Based on your assessment results, propose three things you can do to improve your leadership skills.
**Please try to give the score and example look at 2 Post as below for use references**
Part 2: Respond to a Peer
Read a post by one of your peers and respond, making sure to extend the conversation by asking questions, offering rich ideas, or sharing personal connections.
Post 1
• What are your strengths?
I scored an 83 on my assessment. I scored a perfect score in the following areas emotional intelligence, motivating people to deliver the vision, being a good role model and providing support and stimulation. I was surprised because I feel like I need additional training as it relates to helping others.
• Where do you have opportunities to grow your leadership skills?
I scored very low on managing performance effectively. Self-confidence, a positive attitude and outlook, and providing a compelling vision of the future were 9 out of 10. By viewing my strengths and areas of improvement, it seems that I do not have an issue with supporting others. However, I need to strengthen the areas that directly involve myself or selling my ideas.
• Based on your assessment results, propose three things you can do to improve your leadership skills.
I reviewed the questions that were associated with areas for opportunity. Based on the questions, I should not doubt myself, do not let my feelings throw me off my game, learn to handle change, and learn to enforce expectations.
1. I will have to improve my self-confidence which is going to take time. This can be achieved by improving myself through constantly learning and taking leadership classes.
2. I believe when there are changes, I do not handle it well which cause my feelings to escalate. I will have to learn how to make change a part of my life to accept it and to realize change is not always bad. I also need to understand that change is not personal. By understanding these things, I can learn how to control my emotions. Vice versa by control my emotions, I will be able to effectively accept change.
3. Enforcing expectations is going to be hard for me because I want to give people chances although I know it could have negative effects. Therefore, improvement is simple. I will have to understand that expectati.
The document provides a summary of what the student learned from various course modules. It discusses key points about design principles for slides, websites and other materials. It also covers different types of reports, research methods, persuasive communication techniques, and the impact of social media. The student explains how assignments were linked to module content and how the knowledge will be useful for future schoolwork, jobs, and social media use.
The document provides a summary of what the student learned from various course modules. It discusses key points about design principles for slides, websites and other materials. It also covers different types of reports, research methods, persuasive communication techniques, and the impact of social media. The student explains how assignments were linked to module content and how the knowledge will be useful for future schoolwork, jobs, and social media use.
The document discusses several topics the student learned about including:
- Different types of fonts and formatting techniques for improving readability.
- How to design effective presentations, websites, and other materials.
- The student learned these topics through various assignments analyzing websites and writing reports.
Understanding good design is important as technology becomes more prevalent in everyday life. The skills learned will help the student in future schoolwork and career.
Jay Baer is a leading social media consultant and strategist based in the United States. He has worked with many large American companies through his consulting firm Convince and Convert since 1994. As well as consulting, he is also an author, blogger, and frequent keynote speaker on social media and its impact on business. When not working, he enjoys spending time with his family and enjoying activities like wine, theatre, and sports.
- While Facebook has hundreds of millions of users, it has not proven effective at directly driving ecommerce sales for most retailers. Social networks generally trail other tactics like paid search and email in ROI.
- There are three main ways retailers use Facebook: on Facebook through pages/stores, off Facebook by integrating social features on their own sites, and through analyzing Facebook user data.
- Key challenges include low click-through and conversion rates on Facebook itself, limited value for smaller retailers from open graph integrations, and difficulty gleaning meaningful insights from messy social network data.
Will facebook ever_drive_ecommerce-julio2011Digital Pymes
- While Facebook has hundreds of millions of users, it has not proven effective at directly driving ecommerce sales for most retailers. Social networks generally trail other tactics like paid search and email in ROI.
- There are three main ways retailers use Facebook: on Facebook through pages/stores, off Facebook by integrating social features on their own sites, and through analyzing Facebook user data.
- Key challenges include low click-through and conversion rates on Facebook itself, limited value for smaller retailers from open graph integrations, and difficulty gleaning meaningful insights from messy social network data.
Vannevar Bush’s 1945 essay “As We May Think” described the Memex, a mechanical desk that contained entire libraries allowing its owner to create and share lasting trails of knowledge with colleagues. This talk begins with the analog computers and microfilm readers that led to this speculative essay and how those ideas influenced digital computing pioneers in the 1960-70s: Doug Engelbart — the inventor of personal workstation, Ted Nelson — the creator of hypertext and visions of digital world containing all the world’s literature, and Alan Kay — whose DynaBook vision foreshadowed the form factors and user interface we carry around in our backpacks and pockets today.
This document provides information about a course on the history of information design and visualization. It introduces the instructor, Paul Kahn, and describes the course themes, assignments, and schedule. The course will explore nine functional themes of information design through history, with a focus on how data has been transformed into visual information across cultures. Students will make in-class presentations on different themes and historical examples. They will also write a research paper analyzing a historical information design technique. The first theme is "Cosmology & theological narrative," and students are assigned to teams to present on topics within this theme, such as religious murals and bas-reliefs from various cultures.
The document discusses structured data and metadata. It notes that as more metadata is added to content, the data becomes more structured, ranging from unstructured (no metadata) to semi-structured (some user-added metadata like tags) to structured (explicitly defined metadata standards are followed). When data is highly structured with a variety of metadata fields completed according to standards, it enables many types of relationships to be discovered and supports more precise searching.
This document discusses the potential for mobile health applications and the use of personal health data. It notes that many people have difficulties accessing doctors due to factors like rural locations, ongoing medical conditions, or being too busy. Some simply want more convenient options. The document then discusses how personal health and wellness data could be collected from devices and applications to give users more insight into their health. It poses the idea of having all family members' health data accessible in one place through a mobile application. Finally, it challenges the reader to come up with a concept for a useful product or service that implements health data in everyday life to solve a problem.
Students were assigned to select a familiar website, identify the user and content metadata elements, and diagram how these are applied in the information architecture. They were to visualize the site structure, storyboard the navigation of major pages, and identify gaps and opportunities. Finally, they would present their findings, communicating an overview of what was learned, the diagramming technique used, and how the site could be reorganized and improved.
Students will organize a digital archive about an important real or imaginary person. In teams of 3-4, they will gather resources like text, images, audio and video about the person's life. They will then propose how to organize the archive using organization principles and LATCH + CM methods. Their proposal will include how information is connected, the intended audience, and a presentation summarizing the site structure, navigation, and how it meets user needs.
This presentation discusses how maps, diagrams, and timelines can provide inspiration for interactive design. It provides several examples from history:
- Maps like the Peutinger Table and Erhard Etzlaub's Romweg map that visualize networks through link-node diagrams.
- Harry Beck's 1933 London Underground map that distorted space to improve legibility and fit a regular grid.
- Joseph Priestley's invention of the timeline in 1765 to align cultures, categories, and chronology in history and biography.
- Fritz Kahn's "Man as an Industrial Palace" diagram from the 1920s explaining biological processes through mechanical metaphor.
- Modern examples like the Olympics race data visualization using a pool as a data grid
Paul Kahn presented on the evolution of information architecture and user experience design from printed materials to digital publications. He discussed how digital publications lack the physical context of printed works and the need to create navigation systems to help users understand what content is available. Kahn also addressed how users now produce and manage digital content, are constantly looking for information, and want tools to record, share, publish, and find information without necessarily understanding metadata. He outlined different levels of data structure from unstructured to semi-structured to fully structured, and how each impacts users' ability to find and interact with information.
This document provides an overview of concepts and techniques in data visualization. It discusses the work of Gregory Bateson in information and mind, Jacques Bertin's seven visual variables to represent data, and color use guidelines from Brewer. It also includes examples of TGV transportation networks displayed using visual variables, a dashboard example, theories on pre-attentive visual variables, and techniques for displaying quantity through location from historical figures like Playfair, Minard and Neurath.
Network Values and Valuable Networks: Do we need SDN in a Twitter-LinkedIn worldPaul Kahn
Presentation for Service Design Network Members Day, Paris, October 28, 2012. SDN was created by people who believe in the value of service design. In a social networked world, is this the best way to support and encourage a new profession? What value do we bring to our networks and what values do our networks bring to us?
Presentation at the Service Design Global Conference, Paris, Oct. 30, 2012. Service Design in three Mad*Pow UX projects: Aetna, WasteManagement and Healthrageous!
The document discusses how users interact with structured, semi-structured, and unstructured data on the internet and discusses design challenges around organizing information for understanding and ease of use as data becomes more structured with unique identifiers and metadata. It also notes that while structured data enables new capabilities, usability is still important to consider for users who just want to find information without learning complex systems.
This document provides an overview of information architecture and visualization. It defines information architecture as discovering information types, matching information to user needs, and determining appropriate metadata structures. It discusses categories and classification, and how information can be organized by location, alphabet, time, category, hierarchy, and common focus. The document emphasizes that information architecture involves understanding users, data, and interaction models. It also notes that information architects must balance client and user needs. Finally, it discusses the role of visualization in following analysis, uniting teams, and informing wireframes and design.
This document discusses information architecture and ways to organize information. It defines information architecture as discovering information types, matching information to user needs, and determining appropriate metadata structures. It then describes five common ways to organize information: by location, alphabetically, chronologically, by category, and hierarchically. It also discusses exploiting existing and potential metadata to link related information.
Students are to analyze the structure of a website or mobile application by choosing a familiar site and creating maps or diagrams describing its organization, content distribution, links, and user flow. They will present their visual analysis, the technique used, and identify opportunities to improve the site's organization and services.
The document provides an assignment for analyzing a travel service website or mobile application. Students are asked to choose a site from a suggested list or on their own, and analyze the site's organization principles, use of LATCH and CM methods, how information is connected, and intended audience. Students will then design an online presentation summarizing their analysis, including the site's navigation structure, major page structures, and how features match user needs.
The document discusses the evolution of information architecture and user needs from 1995 to 2010. As the internet grew, users wanted to both consume and create content, but finding information was challenging without structures like those in print media. The document outlines different levels of data structure, from unstructured "data vacuums" to semi-structured data with some metadata like tags, to fully structured data in predefined fields. It argues that as users now manipulate metadata, even without knowing it, information architects' task is to help users by bringing more structure to online information.
Isometric overview diagrams can be used to synthesize and present complex information in a form similar to a geographic atlas. Given the pattern and shape of a geographic boundary, the reader can understand a variety of information – natural resources, population, historical events – superimposed on the underlying pattern. In the same way, information about complex data networks can be represented in a series of isometric diagrams superimposed on a similar pattern.
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...TechSoup
Whether you're new to SEO or looking to refine your existing strategies, this webinar will provide you with actionable insights and practical tips to elevate your nonprofit's online presence.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
How to Manage Reception Report in Odoo 17Celine George
A business may deal with both sales and purchases occasionally. They buy things from vendors and then sell them to their customers. Such dealings can be confusing at times. Because multiple clients may inquire about the same product at the same time, after purchasing those products, customers must be assigned to them. Odoo has a tool called Reception Report that can be used to complete this assignment. By enabling this, a reception report comes automatically after confirming a receipt, from which we can assign products to orders.
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
2. These two axes define a plane. In the upper right hand corner is a
star that represents the target behavior. The placement of this star
is symbolic, meant to suggest that high motivation and high ability
are typically necessary for a target behavior to occur. To
emphasize this relationship between motivation, ability and target
behavior, Figure 1 also has an arrow that extends diagonally
across the plane, from the bottom left corner to the upper right.
This arrow, as the words on the figure say, indicates that as a
person has increased motivation and increased ability, the more
likely it is that he or she will perform the target behavior.
Also on Figure 1 is a factor I call “triggers.” The placement of this
word is close to the target behavior star to imply that the trigger
must be present for the target behavior to occur. While the axes
are fixed, one can imagine that the star, representing the target
behavior, as well as the related trigger, could be placed anywhere
inside the plane defined by the axes.
The visualization in Figure 1 is not the only way to represent the
core concepts in the FBM. However, this form seems the most
natural and practical.
Motivation & Ability Can Trade Off
The previous section might seem complicated because of the
detailed wording, but the FBM is conceptually easy to understand.
Below I’ll use an example to show the relationship between
motivation and ability.
Suppose a web site creator wants to persuade site visitors to sign
up for a newsletter by entering their email address. That behavior
– typing in an email address – is the target behavior. In the FBM
this target behavior is represented by a star. The target behavior is
simple for most people to do. So if we generalize about users on
this task, we can place the star toward the right side of the frame:
Users have high ability to do the behavior, because it’s easy to
type in an email address.
But when it comes to motivation, the story is varied. Many users
will have no motivation to type in their email address. For those
users the star would be located in the lower right part of the
framework. This placement means that ability is high and
motivation is low. Other users, however, might really want the
free newsletter from the web site, so their motivation level would
Figure 1: The Fogg Behavior Model has three factors: motivation, ability, and triggers.
3. be high. This would place the star high, in the upper right hand
corner of Figure 1.
The users who land in the lower right of the grid are unlikely to
type their email addresses onto the web form. In contrast, the users
in the upper right corner – those with both high motivation and
ability – are much better candidates for typing their addresses.
With the proper trigger, those with high ability and motivation are
likely to perform the target behavior. (More on triggers in the next
section.)
Now I will change the scenario to show a situation where users
have low ability. Suppose that the web site creator has decided to
include a math puzzle on the entry form for email addresses. In
order for users to submit an email address, they must also solve
the puzzle. In this scenario, some users may have difficulty
completing the task. So even if someone wants to submit his or
her email address, their ability is low: They can’t figure out the
math puzzle. In this case, the star representing the target behavior
would be in the upper left part of Figure 1: high motivation and
low ability.
In this scenario with the hard math puzzle, note that even if the
web site creator increases the motivation level, the behavior is still
not likely to occur. The FBM makes clear that motivation alone –
no matter how high – may not get people to perform a behavior if
they don’t have the ability.
In order for behavior to be occur, people must have some non-zero
level of both motivation and ability. The implication for designers
is clear: Increasing motivation is not always the solution. Often
increasing ability (making the behavior simpler) is the path for
increasing behavior performance.
The FBM implies that motivation and ability are trade-offs of a
sort. People with low motivation may perform a behavior if the
behavior is simple enough (meaning, high on ability). For
example, right now I have very low motivation to buy a new car.
But if someone offered me a new car for $1, I would buy it. My
ability to pay $1 is high, so I would buy the car despite my low
level of motivation.
The inverse scenario also applies. For this example, I’ll return to
the math puzzle from above. Suppose my friend Scott is on the
web page, hoping to submit his email address. But Scott is terrible
in math. So he’s low on ability to perform the behavior. However,
if the webmaster were to offer $10,000 for submitting an email
address, then Scott might find a new way to increase his ability.
Scott might phone his math-whiz neighbor to come over to help
him solve the puzzle. With his neighbor’s help, Scott gains the
ability to perform the behavior. My point here is this: If
motivation is high enough, people might do extraordinary things –
even difficult things – to perform the behavior. Consider this
additional example: If your computer crashes and you fear losing
your precious family photos (high motivation!), even if you have
low ability with computers, you will work hard with your limited
ability to recover the photos.
In most cases of persuasion, people are not on the extremes.
Generally, people have at least a modest level of motivation and
ability – and these levels can be manipulated. Effective persuasive
technologies will boost either motivation or ability (usually by
making something simpler, like 1-click purchasing) or both. But
that’s not all: The behavior must be triggered. This third factor is
often the missing piece.
Triggers & Timing
The third factor in the FBM is a trigger. Without an appropriate
trigger, behavior will not occur even if both motivation and ability
are high. An example from my own life might help show why
triggers matter.
One of my goals is to practice the ukulele each day. This little
instrument is great fun, but some days I don’t practice. Why not?
Let me explain. I like practicing the ukulele, and it’s easy to do. I
have sufficient motivation and ability. What’s missing is a well-
timed trigger. I lack something that says, “Hey, right now is a
great time to play the ukulele!” Without this trigger in my life, I
don’t do this target behavior each day.
Many other target behaviors in my life don’t happen because I
don’t get a trigger at the right moment.
A trigger can take many forms – an alarm that sounds, a text
message, an announcement that a sale is ending, a growling
stomach, and so on. Whatever the form, successful triggers have
three characteristics: First, we notice the trigger. Second, we
associate the trigger with a target behavior. Third, the trigger
happens when we are both motivated and able to perform the
behavior.
This last issue – timing – is often the missing element in behavior
change. In fact, this element is so important the ancient Greeks
had a name for it: kairos – the opportune moment to persuade. As
I see it, the opportune moment for behavior performance is any
time motivation and ability put people above the behavior
activation threshold.
Although not illustrated on Figure 1, the FBM includes the
concept of a behavior activation threshold. When the combination
of motivation and ability places a person above the behavior
activation threshold, then a trigger will cause that person to
perform the target behavior. If a person is underneath this
threshold, then a trigger will not lead to the target behavior. The
activation threshold could be illustrated as a curved line sweeping
across Figure 1, from the upper left corner to the bottom right.
Computer systems often do a frustrating job of triggering
behavior. Spam, pop-ups ads, and other annoying artifacts are
actually triggers. But they rarely convert to behavior because we
have low motivation to do what they say. Instead, the constant
barrage of high-tech triggers – beeps, email alerts, bouncing icons
– can be a nuisance.
If we want to perform a behavior, a well-timed trigger is welcome.
But when our motivation is low for that behavior, a trigger is
distracting. Conversely, when we want to perform the behavior
being triggered but lack ability, we feel frustrated.
The FBM gives insight into the failure of poorly-timed triggers,
the annoyance of this distraction, and the frustration that results.
This framework helps explain why some behaviors happen on cue,
while other attempts to change our behavior lead only to negative
emotions.
In developing the FBM in some depth, I’ve learned that three
types of triggers exist. I will return to these types after explaining
more about the subcomponents in motivation and ability.
4. Insight from the Behavior Model
The FBM asserts that when people are persuaded to perform a
behavior, then three factors have come together at once:
motivation, ability, and trigger. As one studies successful
persuasive technology systems, the FBM gives insight into the
user experience.
Consider, for example, how Facebook motivates new users to
upload profile pictures. This feature of Facebook, like many other
features, has persuaded millions of people to take action. That
means millions of people have all had sufficient motivation and
ability, and then Facebook has triggered these people to perform
this behavior. This type of analysis could be the basis for a longer
paper, but my main point is this: As researchers and designers we
can learn much about the techniques of persuasive technology by
viewing successful examples through the FBM lens. We can parse
out how the experience is motivating people, giving them the
ability to take action, and triggering their behavior. As one
analyzes examples with the FBM, patterns emerge.
In a similar way, if a design team finds that website visitors are
not performing a behavior designers intend, they can use the FBM
to figure out what’s missing. For simplicity, I will again use the
example of signing up for a newsletter by entering an email
address. Suppose the designers of this website find that only a few
people are signing up, perhaps just one out of 200 visitors. With
the FBM they can then start examining what is not working: Are
users lacking motivation? Is the behavior too difficult? Is the web
site not triggering appropriately?
Sometimes intuition will serve to answer the questions above.
Other times, designers will need to do primary research with target
users. Once designers find the weakness, they can start testing
ways to improve this deficient factor.
In persuasive technology we often look at behavior as something
we cause to occur; behavior activation is usually the goal. But
there’s another side to behavior change: preventing a target
behavior from happening.
The FBM also gives insight into prevention. Specifically, one can
stop a behavior by taking away one of the three factors: Is there a
way to reduce motivation? To take away ability? Is there a way to
remove triggers? If an interventionist can do any of these things
successfully, then the behavior will not occur – at least not in the
same pattern. (Designing technology systems to prevent behaviors
is generally more difficult than making behaviors happen. Despite
this challenge, the FBM at least helps to parse out the relevant
issues.)
Taken together, the three factors in the FBM become focal areas
for persuasive technology. In general, persuasive design focuses
on increasing motivation, increasing ability (simplicity), and
triggering behavior. To facilitate design for each of these, the next
section goes into more depth about the elements of motivation,
ability (simplicity), and triggers. Figure 2 summarizes these
elements.
Elements of Motivation
The goal in designing for motivation is, conceptually, to move a
user to a higher position in the FBM landscape. In other words, the
users who have high ability but low motivation need to have
motivation increased so they cross the behavior activation
threshold.
Motivation is a term that’s used widely across various fields. To
make this term clear in the FBM, I’ve created a framework for
motivation that has three core motivators, each with two sides.
Motivator #1: Pleasure / Pain
The first core motivator in the FBM is a dimension that has two
sides: pleasure and pain. What differentiates this motivator from
those that follow is that the result of this motivator is immediate,
or nearly so. There’s little thinking or anticipating. People are
responding to what’s happening in the moment. I believe
pleasure/pain is a primitive response, and it functions adaptively in
hunger, sex, and other activities related to self-preservation and
propagation of our genes.
Pleasure and pain are powerful motivators. When designers are
seeking to boost levels of motivation, they can look at how
pleasure and pain can be embodied. This motivator type may not
be the ideal approach, especially pain, but a thorough review of
motivation means at least acknowledging these options.
Motivator #2: Hope / Fear
The second core motivator in the FBM is a dimension that has two
sides: hope and fear. This dimension is characterized by
anticipation of an outcome. Hope is the anticipation of something
good happening. Fear is the anticipation of something bad, often
the anticipation of loss. This dimension is at times more powerful
than pleasure/pain, as is evidenced in everyday behavior. For
example, in some situations, people will accept pain (a flu shot) in
order to overcome fear (anticipation of getting the flu). But
hope/fear is not always more motivating than pleasure/pain. The
FBM does not rank the power of the core motivators. Instead,
designer and researchers should consider each core motivator and
apply it to their work as appropriate.
Hope and fear have long been powerful motivators in persuasive
technology. For example, people are motivated by hope when then
joining a dating web site. They are motivated by fear when they
update settings in virus software. In my view, hope is probably the
most ethical and empowering motivator in the FBM.
Motivator #3: Social Acceptance / Rejection
The third core motivator in the FBM is a social dimension that has
two sides: social acceptance and social rejection. This dimension
controls much of our social behavior, from the clothes we wear to
the language we use. It’s clear that people are motivated to do
things that win them social acceptance. Perhaps even more
dramatically, people are motivated to avoid being socially
rejected. The power of social motivation is likely hardwired into
us and perhaps all other creatures that historically depended on
living in groups to survive. As fables and folktales show, being
banished from a community was a severe punishment for humans.
For other creatures, being ostracized from a pack may have meant
certain death. Regardless of the origin of the social motivator, the
power over us is undeniable.
Today, with social technologies a reality, the methods for
motivating people through social acceptance or social rejection
have blossomed. In fact, Facebook gains its power to motivate and
ultimately influence users mostly because of this motivator. From
posting profile pictures to writing on The Wall, people on
Facebook are driven significantly by their desire to be socially
accepted.
5. The three core motivators I explained previously seem to account
quite well for what motivates human behavior. Other models exist.
Many people in psychology, marketing, and related fields have
proposed different ways to view motivation (for references, see
www.BehaviorModel.org). But for the purposes of persuasive
design, I find my three-element approach to be the most useful.
Elements of Simplicity (Ability)
The next major factor in the FBM is ability. Optimizing this factor
can move users across the behavior activation threshold. But
what’s the best way to increase ability?
In real-world design, increasing ability is not about teaching
people to do new things or training them for improvement. People
are generally resistant to teaching and training because it requires
effort. This clashes with the natural wiring of human adults: We
are fundamentally lazy. As a result, products that require people to
learn new things routinely fail. Instead, to increase a user’s ability,
designers of persuasive experiences must make the behavior easier
to do. In other words, persuasive design relies heavily on the
power of simplicity. A common example is the 1-click shopping at
Amazon. Because it’s easy to buy things, people buy more.
Simplicity changes behaviors.
In my work to define simplicity, I developed a framework that
includes six elements and an understanding of how these elements
work together. As I see it, simplicity has six parts. These six parts
relate to each other like links in a chain: If any single link breaks,
then the chain fails. In this case, simplicity is lost.
Time
The first element of simplicity is time. If a target behavior requires
time and we don’t have time available, then the behavior is not
simple. For example, if I need to fill out an online form that has
100 fields in it, that behavior is not simple for me because I
usually have other demands on my time.
Money
The next element of simplicity is money. For people with limited
financial resources, a target behavior that costs money is not
simple. That link in the simplicity chain will break easily. For
wealthy people, this link in the chain rarely breaks. In fact, some
people will simplify their lives by using money to save time. It’s a
trade off. They hire gardeners and house cleaners.
Notice that what simplicity means for a typical 9-year-old is
different than simplicity for the 55-year-old, because they have
different resources in terms of time and money. In creating
persuasive technologies, designers should remember that what’s
simple for one person is not always simple for another.
Figure 2: All three factors in the Fogg Behavior Model have subcomponents.
6. Physical Effort
The third element of simplicity is physical effort. Behaviors that
require physical effort may not be simple. For example if I want to
visit Las Vegas and must walk all the way from Stanford, that
behavior would not be simple. But if I take a plane, that’s simpler
because I don’t need to exert much physical effort.
Brain Cycles
The next factor in simplicity is what I call “brain cycles.” If
performing a target behavior causes us to think hard, that might
not be simple. This is especially true if our minds are consumed
with other issues. In contrast, some people are very good at
thinking, so this link in their simplicity chain will rarely break.
But for the most part, we overestimate how much everyday people
want to think. Thinking deeply or thinking in new ways can be
difficult.
Social Deviance
The fifth element of simplicity is less obvious than the others. I
call it “social deviance.” What I mean by social deviance is going
against the norm, breaking the rules of society. If a target behavior
requires me to be socially deviant, then that behavior is no longer
simple. For example, wearing pajamas to a city council meeting
might require the least effort, but there’s a social price I’d pay,
which creates complications for that behavior.
Non-Routine
Finally, the sixth element of simplicity is what I call “non-
routine.” People tend to find behaviors simple if they are routine,
activities they do over and over again. When people face a
behavior that is not routine, then they may not find it simple. In
seeking simplicity, people will often stick to their routine, like
buying gas at the same station, even if it costs more money or time
than other options.
Key Points about Simplicity
Each person has a different simplicity profile. Some people have
more time, some people have more money, and some people can
invest brain cycles, while others cannot. These factors vary by the
individual, but they also vary by the context. For example, if I
have forgotten my wallet at home, behaviors that require money at
the marketplace may no longer be simple for me to perform.
In studying simplicity, I’ve found this to be important: Simplicity
is a function of a person’s scarcest resource. Even more accurate is
this statement: Simplicity is a function of a person’s scarcest
resource at the moment a behavior is triggered.
As researchers and designers of behavior change, we should seek
to find what resource is scarcest for our audience: Is it time? Is it
the ability to think? Is it money?
Whatever the scarcest resource happens to be, once we account for
the six factors of simplicity, we can reduce the barriers for
performing a target behavior. In general, persuasive design
succeeds faster when we focus on making the behavior simpler
instead of trying to pile on motivation. Why? People often resist
attempts at motivation, but we humans naturally love simplicity.
Three Types of Triggers
The third factor in the FBM is Triggers. The general concept of
triggers goes by many names: prompts, cues, calls to action, and
so on. The idea is similar: A trigger is something that tells people
to perform a behavior now.
Often overlooked (or taken for granted), triggers are a vital aspect
of designing persuasive products. In fact, for behaviors where
people are already above the activation threshold – meaning they
have sufficient motivation and ability – a trigger is all that’s
required. (I’ll come back to this point.)
Not all triggers function in the same way. Below I describe three
types of triggers: sparks, facilitators, and signals. A spark is a
trigger that motivates behavior. A facilitator makes behavior
easier. And a signal indicates or reminds. The following text
explains each trigger in more depth.
Spark as Trigger
When a person lacks motivation to perform a target behavior, a
trigger should be designed in tandem with a motivational element.
I call this type of trigger a “spark.” Examples of sparks can range
from text that highlights fear to videos that inspire hope. In
creating sparks for persuasive experiences, designers can review
the three core motivators I’ve explained above. Sparks can
leverage any of these motivational elements.
Sparks and other trigger types can come in various forms; the
channel or embodiment doesn’t matter as long as the trigger is
recognized, is associated with a target behavior, and is presented
to users at a moment when they can take action.
Facilitator as Trigger
The second trigger type is what I call a “facilitator.” This type of
trigger is appropriate for users that have high motivation but lack
ability. The goal of a facilitator is to trigger the behavior while
also making the behavior easier to do. Like sparks, a facilitator can
be embodied in text, video, graphics, and more.
An effective facilitator tells users that the target behavior is easy to
do, that it won’t require a resource he or she does not have at that
moment. For example software updates often use facilitators to
gain compliance by implying that one click can get the job done.
Recently, many social networking sites have grown quickly by
offering users an “address book uploader,” which requires just a
few clicks to connect with many friends.
Signal as Trigger
The third and final type of trigger is what I call a “signal.” This
trigger type works best when people have both the ability and the
motivation to perform the target behavior. The signal doesn’t seek
to motivate people or simplify the task. It just serves as a
reminder. Consider how a signal works in my previous example
about playing the ukulele each day. Because I have both
motivation and ability, all I need to practice daily is a well-timed
reminder. I don’t need a spark or a facilitator. Those types of
triggers would either be annoying or condescending.
An ordinary example of a signal is a traffic light that turns red or
green. The traffic light is not trying to motivate me.; it simply
indicates when a behavior is appropriate.
Triggers are more important than ever before
Since the advent of persuasive technology, the role of triggers has
grown in importance. Today, many of the most desirable target
behaviors are done when using computers -- donate money, share
this with a friend, buy this new product. When we use interactive
7. technology, we can receive a trigger and perform the target
behavior immediately. With traditional media like TV or
newspapers, immediate response wasn’t usually possible. We
might encounter a trigger in a magazine ad or hear something on
the radio, but then we would have to change our context to
perform the behavior, such as driving to the store to make a
purchase. However, today we can take action immediately with
and through computers.
Triggers can cause us to act on impulse. For example, when
Facebook sends me an email notification that someone has tagged
me in a photo, I can immediately click on a link in that email to
view the image. This kind of trigger-behavior coupling has never
before been so strong.
As mobile phones become more context aware, the trigger-
behavior coupling will go beyond the desktop into our active lives.
The mobile phone will be a channel for triggering many behaviors.
As recipients, we’ll be most tolerant of triggers when they are
signals or facilitators. Sparks may annoy us because they will seek
to motivate us to do something we didn’t intend to do.
Thinking Clearly about Behavior
The purpose of the FBM is to help us, as researchers and
designers, think more clearly about behavior. By using this
framework we can look at our own persuasive designs, either in
research or commercial settings, and see new potentials for
persuading users. We can also use the FBM to identify the
problems in persuasive systems that fail to achieve the intended
outcomes. In these situations, the FBM helps people think
systematically about the elements of motivation, elements of
simplicity, and the strategies used for triggering behavior.
Next, as we study examples of successful persuasive technology
products, the FBM can help us see beyond the surface to the
underlying psychology. Again, we can understand how
motivation, ability, and triggers are working together to produce
the target behavior.
In addition, as we create new persuasive technology systems, the
FBM can help us channel our creative energies more efficiently.
For example, if we realize that motivation is lacking, we can focus
on that aspect of our design, exploring different ways to convey
any one of the core motivators presented in this paper.
Another benefit of using the FBM is creating a shared frame of
reference for people on project teams, both in academics and
industry. When everyone on a team is thinking about behavior
change in a similar way, the project goes forward more efficiently.
Part of this efficiency comes from having a common vocabulary,
which helps teams discuss concepts more clearly.
I’ve seen how insights from this model are useful in industry
projects and academic research. But perhaps more intriguing to me
is how the concepts in FBM have changed how I view my life
outside of work. Whether shopping at the grocery store or talking
with a family member, we live in a world full of persuasion. We
are surrounded by attempts to change our behaviors. Using the
FBM as a lens on life, I can see our world of influence more
clearly. By having a structured way to think about behavior
change, each day I learn about more about persuasion – what
works and what doesn’t – simply by being observant.
References
For a growing resource of references, examples, and insights
related to the FBM, see www.BehaviorModel.org.