2. Change behavior through simplicity, motivation and triggers Simplicity Motivation (+fun) Triggers Cool Reduce barriers Prompt repeat action Social Acceptance Pleasure Source: (1) The BJ Fogg Behavior Model (II) Conversation with Professor Jennifer Aaker
5. You can take advantage of “down time”Source: “Text Messaging as a Tool for Behavior Change in Disease Prevention and Management” Heather Cole-Lewis; Trace Kershaw
14. Gap between offline and offline experienceSocial Acceptance Pleasure Source: (1) The BJ Fogg Behavior Model (II) Conversation with Professor Jennifer Aaker
Harnessed the one-time donors can be powerful2 examplesRed Cross raised $21 million for Haiti through their $10 text message initiative for HaitiMobile giving raised $30 million for HaitiAnother example is Obama’s presidential fundraising campaign using social media and technology. Obama raised $639 of private support, 6.5 million donations, 3 million donors,
Harnessed the one-time donors can be powerful2 examplesRed Cross raised $21 million for Haiti through their $10 text message initiative for HaitiMobile giving raised $30 million for HaitiAnother example is Obama’s presidential fundraising campaign using social media and technology. Obama raised $639 of private support, 6.5 million donations, 3 million donors,
Harnessed the one-time donors can be powerful2 examplesRed Cross raised $21 million for Haiti through their $10 text message initiative for HaitiMobile giving raised $30 million for HaitiAnother example is Obama’s presidential fundraising campaign using social media and technology. Obama raised $639 of private support, 6.5 million donations, 3 million donors,
Harnessed the one-time donors can be powerful2 examplesRed Cross raised $21 million for Haiti through their $10 text message initiative for HaitiMobile giving raised $30 million for HaitiAnother example is Obama’s presidential fundraising campaign using social media and technology. Obama raised $639 of private support, 6.5 million donations, 3 million donors,
