Empathy map (Say Think Feel) for Stanford Design Thinking online course. Interviews for redesign of school-to-work transition.

1. SAY
“graduates organize
themselves around
interest groups”
“talking to experts
stopped me from making
wrong career moves”
“students don’t come in
prepared for capitalism”
“disappointed with their
interview answers”
“they offer potential when we
need to hire for track record”
“generic answers
like ‘people skills’”
“tools from school will help
me interview better”
“school is a
protected
bubble”
“no knowledge of
corporate etiquette”
“both sides need better
expectation setting”
“HR could do
more to guide
new hires”
“they don’t know
what they’re
getting into”

2. THINK
Provide more business
basics (the 101s) for
new hires
New hires will succeed if
they ask for feedback
often
Soft skills need to be
taught with more
practical scenarios
Employers need to write
better job descriptions
and provide interview
guidelines... it will lead
to better hiring
Mentorship is
completely underrated...
its the continuation of
school guidance
counseling
For hard skills new
grads need to be tested
by employers
Managers need to
provide better
expectations
There needs to be a
reset coming out of
school -- life is
completely different
Working independently
and as a team are both
critical skills

3. FEELdisappointment by
quality of interview
answers
excited about bringing
on new grads
disconnection of
expectations of all sides
confident that my grad
school network will help
me in the future
fearful of the
transition
hopeful that this
transition can get better
for every side
frustrated with the lack
of HR support for
managers and new hires
eager to train and
mentor new hires
lucky to have a manager
who gave a lot of his
time and feedback