The hiring manager (stakeholder) needs a way to find candidates with both soft and technical skills (problem/need) because this job is just one of several steps in a candidate's career within the company and hiring the right person is a significant investment of time and resources (insight). The manager had a disappointing experience with their current contractor and wants to hire someone more independent who can start performing immediately and succeed in the role. They also want the new hire to fit within the company culture long-term as part of a potential career path (insight).

1. Do
Stakeholder
Problem Statement
STAKEHOLDER needs a way To ________(PROBLEM/NEED)____ Because ____(INSIGHT)_____
Insighta college grad would not have enough
experience, I need someone more independent.
I need the existing contractor to train
new-hire on work done on the system.
I told him about a career path opportunities
I’ve already invested 1 year and
don’t want to start over.
I had a disappointing experience
(with current contractor)
Seasoned
Leader-in-design
Caring
Organized
Results Oriented
Hiring
Manager
Phone interview. No observations.
Needs someone with sw
development skills who is confident
and independent
New hire needs to start performing
immediately
Soft skills are just as important
as the technical skills
Independent
thinking is a
good quality
Can’t afford to throw away already
invested time.
Job must be attractive to candidate
New hire needs to succeed
• New hire needs to fit into
the company culture
• Time is money
• New hires require a
significant investment of
time at start up to make
them productive and
integrate them into the
workforce
• Hire for growth and
potential future career in
the company beyond the
specific job
• People see a job as one of
many stepping-stones in the
course of a career.
• To attract the best
talent, offer meaningful
work and opportunity
Hiring managers need a way to find candidates with a balance of soft and technical skills, because this job is
one of many stepping-stones in the course of the candidate’s career within the (hiring) company.

2. Stakeholder: Hiring Manager
• Seasoned
• Leader-in-design
• Caring
• Organized
• Results Oriented

3. Say
• I had a disappointing experience (with current contractor)
• a college grad would not have enough experience, I need someone more
independent.
• I told him about a career path opportunities
• I need the existing contractor to train new-hire on work done on the
system.
• I’ve already invested 1 year and don’t want to start over.

4. Inferences
Think
• Needs someone with sw
development skills who is
confident and independent
• New hire needs to start
performing immediately
• Soft skills are just as important as
the technical skills
Feel
• Independent thinking is a good
quality
• New hire needs to succeed
• Job must be attractive to
candidate
• Can’t afford to throw away
already invested time.

5. Insight
• New hire needs to fit into the company culture
• Time is money
• New hires require a significant investment of time at start up to
make them productive and integrate them into the workforce
• Hire for growth and potential future career in the company beyond
the specific job
• People see a job as one of many stepping-stones in the course of a
career.
• To attract the best talent, offer meaningful work and opportunity

6. Problem Statement
Hiring managers need a way to find candidates with a balance of
soft and technical skills, because this job is one of many
stepping-stones in the course of the candidate’s career within
the (hiring) company.
STAKEHOLDER needs a way To ________(PROBLEM/NEED)____ Because ____(INSIGHT)_____