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Empathy Map and Problem Statement for Design Thinking Action Lab

Design Challenge: Redesign School-To-Work

Empathy Map and Problem Statement for Design Thinking Action Lab

  1. 1. EMPATHY MAP & PROBLEM STATEMENT{redesign: school-to-work transition} Felipe Lima Design Thinking Action Lab | August.2013 By Leticia Britos Cavagnaro, Stanford University
  2. 2. STAKEHOLDER L.F.B.S. She is 22. Studies psychology and is in the 9th period (of 10). >> Almost a (graduated) Psychologist. She is one of a kind, very intelligent and always in a good mood (except after bed , as she said). She holds 4 undergraduate research certifications and is currently working on 3 different kinds of internships trying to be sure of what to do in the future. {“interviewed”}
  3. 3. EMPATHY MAP SAY Think
  4. 4. { SAY} When I was younger I dreamed to be an archeologist – that’s why I applied for History. I’m quite not sure when I decided for psychologist but I know why: because I always loved those crime series and I thought I could solve some crime studying some crazy minds. I did some vocational tests at school but it doesn’t help so much I’m pretty much sure that I choose right. I can’t imagine being something else then a psychologist. {I do what I love, for sure.} I wish I could know by now where I’m going to work after I graduate. The market is very hard to us, new professionals, with just internship experience. The market asks for pretty much ready professionals. It is impossible to be ready just a week after you get out of the university. That is the most frightening problem I foresee to our nearly future. I have already made my choice: I want to study psychoanalysis after I graduate Sometimes I have some difficulties with my internship supervisor ‘cause he is kind of different from me and I think “I don’t want to be like that”. What we learn at the college is quite different from what we do in “real life”. Sometimes it is not easy to evaluate when you need to be more practical then “academic”. People used to say that if I become a clinical psychologist I would have less incomes. They say I must study to be an organizational psychologist once that is more profitable then been clinical. But I don’t care because I believe I have to follow my vocation not my pockets wishes. My main goal being a psychologist is to help people understand better who they are and why they must live wondering they can do impossible things before they know they were impossible.
  5. 5. { DO} Every time she talked about the future, she looks to somewhere else. Every time she talks about psychology, she seems to be very happy and you could feel she was passionate about what she was saying. She seems to be a little upset about finishing the graduation.
  6. 6. {Think} {She knows what she wants to do for living.} She knows she needs to make an option and the time is now. It seems that she understand the university is going to give her the basic needs to be a good professional but just the “field experience” is what will empower her “intellectual knowledge” with “hands-on knowledge”. The university provides good internship but do not help students to find out their vocation. The college internship experience is very important to create a certain level of maturity to boost the new professionals in the market. Have a graduation is not enough anymore in the 21st century. If you want to be a better professional and have good life, you might need something else, like a master or even more. Choose a professional may not be based on earnings but it worries and scares every one that graduates, specially when you are self-employed.
  7. 7. { Feel} Facing the bructal facts: • To be in college is good. • To be in the market is good but it is also cruel. Still feeling passionate about what you studied at college is the first step to be a great professional after. Having a previous experience as intern gives more hope to find better jobs after college Be encouraged by your relatives makes the difficulties easier during college time and would make it easier after.
  8. 8. PROBLEM STATEMENT Felipe Lima Design Thinking Action Lab | August.2013 Stakeholder needs a way to becauseneed insight L.F.B.S needs a way to in order to feel more confident to her choices be less anxious about her future.
  9. 9. THANKS! Felipe Lima Design Thinking Action Lab | August.2013 By Leticia Britos Cavagnaro, Stanford University

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