2. DIGITAL GROWTH
• Largest growth in Social Media
• Mobile phones overtake PCs
• Cloud Based Solution Doubles
• “Digital Seniors” 34% are texting2
1. Gartner 2012
2. HIS iSuppli 2013
3. MOBILE
RESPONSIVENESS
• Functions on all platforms
• Reach everywhere they go
• Patient Experience improved!
• Look up address
• MD Biography
• Dial from website
4. E-MAIL
•
•
Best Return On Investment
•
Maximize opportunity
•
• Database with loyal patients
Targeted Communication
•
Automated
•
3. AEC Practice (Alex’s Practice)
Enrapture your audience!
• Appointment Reminders
• Seasonal Campaigns
• Special Promotions
Measurable Results
5. LOCATION BASED
MARKETING
• SEO Boost
• “Check In”
• Get on Directories!
• Yellowpages, Superpages, Citysearch, Google Places,
etc.
• Businesses lose
per year 4
• Reach new audience
4. Yext Studey 2013
6. SOCIAL MEDIA
• Growth in 2014
• Free! But not for long.
• Facebook, Twitter,
Youtube, Instagram &
Google+
• SEO Boost
• Engage your audience
• Increase loyalty
• “Word of mouth”
7. VIDEO
• Micro videos are increasing
• Instagram 3 to 15 seconds
• Vine exactly 6 seconds
• Longer content
• Youtube
• Embed videos
• Start by defining objectives
• Testimonials
• Tell a story
8. • Easier than you think
• Start small
• Its a necessity. No
longer a luxury.
Editor's Notes
*Gartner 2012**IHS iSuppli, 2013
ROI Numbers example with e-mailAlex Lopez Atlantis practice: 1st E-mail Campaign generated 460 visits, average visit $265 revenue = $121,900 total revenue. Cost $1500 = ROI 81x This slide has several points. You may want to delete one and just talk about them.
