This document discusses costume and styling plans for the artist in a music video. It describes three different outfits and styles for the artist. The first is for a scene where the artist is getting ready for a night out with friends, wearing going out clothes and doing her makeup. The second outfit is for the middle and end of the video, where the artist is dressed in all black to depict depression after a breakup, with messy hair and smeared makeup. The third outfit is for the male lover, who will be dressed confidently as if he does not care about breaking the artist's heart. Makeup plans are also provided, with heavy makeup for happiness in the first scene and smudged remains of makeup for the depression
2. This will be the first costume choice which I will use in my video, here I want to
present my female artist to be this young happy beautiful teenage girl. To
create this image I will dress my artist in her going out clothes whilst she gets
ready to go on a girls night out, I will film the scene of her getting ready putting
on her red lipstick and eyelashes to create an image of how happy she is. It will
have shot reverse shots of her ‘lover’ coming to see her being loved up – he will
be dressed in smart/cajual clothing as he is off out too that night. Throughout
the use of clothing I'm presenting what both my characters are doing as it is
evident both are going out for a good night with their friends. I have been
influenced to dress my artists like this from the video, such as, Christina
Agularia – Aint no other man and Britney Spears – Circus.
3. My artists will change outfits throughout my music video, this will be the outfit during the
middle and end of the video. This is the most important section to my video as it presents the
storyline which I'm trying to convey of how this boy changes his girlfriend to be the complete
opposite to what she normally is.
My artist in this scene will be dressed to represent the emotion in which I am trying to convey in
my video, by this I want my artist to be dressed in clothing which you wouldn’t expect a
teenage girl to dress like, by this my artist will wear all black clothing as this colour connotates
depressesion, anger and a dark side. My artist will have un-brushed hair and dark gloomy make
up to present that she has been crying heavily and her make up has ran down her face to create
this ‘emotional feel’. This will connotate and suggest to the audience an upset troubled girl that
I'm trying to convey. Music videos which are trying to present this message also tend to dress
similarly too, such as, the music video A Team, Ed Sheeran.
The boy in my video who will be ‘the lover’ who broke my female artists heart will be dressed
smug and confident as if he doesn't care, by this I want my male artist dressed as if he is going
out on a night out about to have fun not giving a care in the world, I gathered this idea from the
music video ‘I'm not the only one’ by Sam Smith.
4. MAKE UP FOR ARTIST
The first scene of the video I want my artist to have very heavy make
up, bright red lips and vibrant eye shadow to present an image of
glamour and happiness. By this my video will be able to present that
she takes good care off herself and takes pride in the way she looks.
The change in my video where my artist becomes depressed after the
heartbreak of her ‘lover’ my artists make up and appearance will
change drastically to wearing nothing but remainders of her eye make
which has smudged from heavily crying.