WiZE Mobile, Independent Mobile Broadcasting Station Business development Road Map

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2. WiZE Mobile Business Development Strategy Content
 Objectives
 Missions
 Services
 Trend
 WiZE Mobile Overview
 Malaysia ISP Overview
 Business Development Market Analysis Summary
 Business Development Strategy
 WiZE Grants, Funds Strategy
 2010/2011 Business Development Road Map
 2010/2011 Business Development Gantt Chart
 Timeline
 WiZE Mobile Road Map

3.  Marketing Campaign
 Sales Dept- Sales Strategy
 Strategy & Implementation Summary
 WiZE Mobile Channel Listing
 Sales- ROI’s
 Sales Scenario
 Guide to WiZE Mobile
End ……………………………………………………………….

4. Objectives
To offers high-tech service providers a reliable, high-quality alternative to in-house
resources for business development, market development, and channel development on
an international scale.
Industry Internet, Computer Social network Mobile social MPEG-4
software service network service, Video
micro-blogging hosting
service
Area Served Worldwide Worldwide Worldwide Worldwide
Revenue Banner ads, referral Banner ads, Banner ads, Google
marketing ▲ Referral referral marketing AdSense
21.796 billion USD Marketing ▲ ▲ $400,000 Q3
(2008) 300 million (2009)
USD (2008
est.)
Launched September 4, 1998 February 2004 2006 February
2005
Website google.com facebook.com twitter.com youtube.com

5. Mission
As public awareness increases and the number of viewers grow, mobyleTV shall
increases its content thus encouraging local production houses to develop more mobile
based content programmed.
Industry Mobile Broadcasting Station
Mobile Content Hosting Service
Area Served Malaysia
Revenue Banner ads, referral marketing, Airtime
Launched 1st Jan 2010
Website mobileTv.my
phone.mobiletv.my

6. Services
Under this model, mobyleTV administers the enterprise, including overall brand
management (i.e., establishing and promoting a strong identity among cable operators
and consumers as a unique and valuable television network), affiliate sales, trade
marketing, advertising sales, technical distribution and back-office support
MobileTv Streaming Services
MobileTv Streaming Services Valuation of Content
 BREAKING NEWS
 TOUR STATION
 AMUSE STATION
 SWEAT STATION
 E-EYEQ
 XCHG STATION
Area Served 1. Malaysia
2. Worldwide
Revenue (1) Banner ads, referral marketing
Revenue (2) Content Broadcasting Rights
Advantage Live Streaming via mobile
MobileTv Trend/Tracks
INDEPENDENT MOBILE B ORDER CAST
STATION

7. WIZE MobileTv Overview
WiZE Mobile TV solution currently runs totally via IP accessible via local
WIFI or 3G (Data Charges Apply)
System Requirement
Streaming = 250 Kbps/
Device Requirement = Flash Lite 3

8. Malaysia ISP Overview Monthly Rates
Broadband
Type Subscribers Home Biz
Service
RM418-
Wired 500,000[ref] RM20 - RM188
TMnet Streamyx RM1188
Jaring RM139-
Wired/Wireless 270,000[ref] RM79-RM99
Broadband RM199
Wired/Wireless
RM238-
Various 1,300 [ref] RM69-RM299
Time Broadband RM1199
RM288-
Wireless 100 -/+[ref] RM188-RM288
Airzed WiMax RM468
RM99 -
DiGi Mobile Wireless Unavailable RM99 - RM149
RM149
Broadband
Nasion 1 RM800-
Wireless 300 + [ref] RM80-RM88
Wireless RM6600
Broadband
Wirelesss Unavailable RM79-RM199 RM199
Maxis Wireless
Broadband
RM120-
3G Unavailable RM120-RM149
Maxis 3G RM149
3G Unavailable RM99-RM120 RM99-RM120
Celcom 3G

9. RM350-
Satellite Unavailable RM150-RM888
Smart Ku-Band RM888
Satellite Unavailable - RM998-RM???
Smart C-Band
RM30- RM30-
EB Technologies Radio/Wireless Unavailable
RM100 RM100
MyWave24
RM18-
EB Technologies RM99 RM128-
Wireless/Wired 1000+ [ref]
Residential / (No longer accepting new RM1288
Commercial signups)
RM150-
Wired Unavailable RM60
PenangFon RM900
Wireless Unavailable RM90 RM390
AtlasOne
RM48-
Wireless Unavailable Unavailable
MyKris RM88
Wireless Unavailable RM40 RM40
ZapZone
RM40- RM150-
Wireless Unavailable
GoLightSpeed RM85 RM250
IM Wirefree Wireless Unavailable RM75 RM75
Broadband

10. Internet Usage and Population Growth:
YEAR Users Population % Pen. Usage Source
2000 3,700,000 24,645,600 15.0 % ITU
2005 10,040,000 26,500,699 37.9 % C.I.Almanac
2006 11,016,000 28,294,120 38.9 % ITU
2007 13,528,200 28,294,120 47.8 % MCMC
2008 15,868,000 25,274,133 62.8 % MCMC

11. Business Development Market Analysis Summary
“ONE BILLION PHONES READY FOR GREAT SERVICES”

12. Strategy- 1Malaysia MobileTv.my
What should we do what should we have?
 RTM award letter  Accurate Information’s-
 Register Intellectual Property 1Malaysia MobileTv.my
 Advertising -mobileTv Brand in  Download portal
Schools, Hot-Spots, Airports,  Own mobileTv programs
Train/LRT, Hotels, Ministry,  Online Traffic Report
Hospitals, Property.  Own Radio Programs
 MCMC Collaboration  TV/Radio content provider
 R&D on Devices  WiZE Hand Phone
 Content Strategy  Quality of Service
 R&D on Quality of Service  Quality of voice
 Attention on Virus Attack  Best SERVICE/platform provider

13. WiZE Grants, Funds Strategy
Ministry of Science, Technology & Innovation (MOSTI)
 Science Fund
 Demonstrator Application Grant Scheme
 eContent Fund
 Commercialization Grant – Seed Fund
 Commercialisation Grants – R&D Matching Funds
 Commercialisation Grants – International Business Development Matching Funds
Multimedia Development Corporation (MDeC)
 R&D Grant Scheme
 IP Grant Scheme
 Pre-seed Fund (Content Strategy)
 Technopreneur Pre-Seed Fund Programme
MSC Malaysia's Multimedia Development Corporation (MDeC)
 ICONapps
Malaysia External Trade Development Corporation (MATRADE)
 Brand Promotion Grant
 Market Development Grant
Malaysian Technology Development Corporation (MTDC)
 Technology Acquisitions Fund
Perbadanan Pembangunan Industri Kecil dan Sederhana (SMIDEC)
 Matching Grant for Business start-ups
 Matching Grant for Product & Process Improvement

14. 2010/2011 Business Development Road Map
Business Development Sales Department A&P Department Marketing Department
 Identify new  Sales kit Model  Internet  Set Trend
business trends  Case study- Sales advertising  Identify potential
 WiZE ICT - territories  Road Show market
Online Tuitions  Analyze Sales  Parties on Product  Pricing strategy
 Traveling for Statistics launching  Brand Awareness
feedback &  Gov sales  Purchase  WiZE Newsletter
marketing  University/Colleges incentives  Traveling all state
purpose sales  Website for marketing
 Survey  Corporate sales  Direct mail purpose
 Direct sales  TV  Achieve Global
 Potential market  Radio Top 100 Brand
 Exhibition
 Newspaper
 In store display
 Special event
 Sponsorship
 Traveling all state
for marketing
purpose
 Telemarketing

15. 2010/2011 Business Development Gantt chart –
Strategy-
1Malaysia Vision- MobileTv.my
Accurate information & entertainment on your
mobile.
1st Qtr 2010 (Jan-Mar2010)
 MCMC –Trial System
 MSC Application
 WiZE Product Testing
 Market Analysis
 Market Survey
 Soft A&P
 Launching
 Regional WiZE Database Registration
 Training/Product Knowledge
 JV Partnership- RTM, Astro, Overseas Content Providers, Espn mobile, Hitz.Fm,
Airasia, TheStar, Edge, Karyawan, FDAM, Government Agency,
Colleges/university, Corporate Agency
2nd Qtr 2010 (April-Jun2010)
 Market Awareness
 Mou-partnership with potential market
 Formulate sales strategy
 Sales

16. 2010/2011 Business Development Gantt chart –
3rd Qtr 2010 (July-Sept2010)
 Product Awareness
 Launching on WIZE Series
 Local exhibition- Content service provider
 Overseas exhibition- Content service provider
4rd Qtr 2010 (Oct-Dec2010)
 A&P Programs
 Inhouse Training-product knowledge
 Product Awareness
 Service provider (content & solution to other country)
 Sales target Achieve
TIMELINE
In the first week of January, 2010, WIZE MOBYLE will launch the 2.0 or ―BETA‖
version of the site:
 We have recruited the necessary production, advertising, editorial and
technical staff to create a strong Online Presence
 Editor’s Weblog interacts with the community of registered Audience and
Production Correspondents
 We offer free WIZE MOBYLE TV viewing as an introductory strategy
 Production Correspondents may post a programmers on the site at no charge
as an introductory strategy
 BETA launch includes the Forum and the Polls
 We have built on-site display advertising and are featuring Google ads, at
least at the
 Outset WIZE MOBYLE is ready to move forward to its second development
phase, for which it will require further equity investments.

17. WiZE Mobile Road Map
Marketing Campaign
Awareness Campaign Nationwide
Objective – Target Audience/membership = 3million WiZE membership Database
(+- 1.2 Million RTM Users)
Campaign (by state) = KL & SEL – 1.5 Million
PNG, KDH, KLN - 500 K
TRRG, PERAK
SBH, SRWK - 100 K
JHR, SRM,MLK - 900 K
(+- 1.2 Million RTM Users)
Marketing Objective = + 100 000 Viewers Daily
- 400 000 Viewers Daily
Marketing Strategy = A&P campaign to cater 5000 view
Simultaneously
= A&P Program = 400 000 Viewers Daily
Campaign
Marketing Strategy = User Friendly Downloads with mobiletv
LOGO on Devices
= Road Cruisers to GOV agency,
Colleges/University, Corporate & Concerts
Strategy - Product Branding & JV with Potential Brands
Weakness - Virus Attack
Opportunity - LIVE Streaming via mobile
Trends - mobiletv trend

18. Marketing Campaign
Awareness Campaign Nationwide
Target - 01/01/11 = 400 000 viewers Daily
A&P - Government Agency
- Colleges/University
- Corporate Agency
- Competition/Concerts
1. Government Agency
Eg…MPSJ, MPPJ, DBKL, PLUS, Tourism Malaysia, JPJ, POLIS…….
 Org.my
 Local municipal
Strategy
 CCTV Access
 Rebranding Local Bus stop
 LRT/Train
Weakness
 Collaboration Issue
Opportunity
 Reduce Crime/ Traffic
 Overview/Additional information to public
 Increase Dept performance
Trend/Tracks
 Increase K.P.I

19. 2. Corporate Agency
E.g.….Airasia, MAS, Berjaya, Genting, Petronas,……….
Strategy
 A&P Budget
 Interactive Marketing via mobileTv
Opportunity
 Proximity Marketing
 Spread corporate massage
Trend/Tracks
 Leverage additional revenue from existing customers
 Increase the amount of time a user spends in your venue
 Encourage user to visit more frequently
 Attract new customer
3. Colleges/University
E.g.….UM, UITM, USKM, Sunway College, Multimedia Colleges (Local &
International)
Strategy
 Content strategy
 CJ
 Students and faculty from a large, intelligent internet user base
Opportunity
 Enable student and teachers alike to surf, research, and communicate
 Showcase student artwork
Trends/Tracks
 The increased use of the Internet and multimedia applications is motivating
educational institutions to deploy higher capacity, reliable network connections
without incurring significantly higher costs

20. 4. Competition/Concerts
E.g.….Metallica, LinKin Park,……
Strategy
 Increase mobileTv Audience/Database
Weakness
 Sponsors
 Dept Budget
Opportunity
 Increase Awareness
Trend/Tracks
 Dept K.P.I
 Achieve sales Target
5. Medical/Healthcare Industry
E.g.….KPJ Healthcare, Private Medical Center, Hospitals
Strategy
 Encompasses many entities providing medical services including hospitals, urgent
care and medical centers, laboratories, pharmacies, MRI facilities, and doctor’s
offices. Providing medical care has evolved into an information-intensive process
requiring access to shared information
Weakness
 With healthcare cost containment measures in place around the world, average
wait times in hospitals has increased dramatically.
Opportunity
 can be used to drive targeted advertising, stream videos,
Trend/Tracks
 For Telemedicine, Doctors can use the system to videoconference and consult
with colleagues interactively
 Gain an additional revenue source in the process.

21. 6. Shopping Mall Industry
E.g.…..Sunway Pyramid, One Utama, Mid Valley)
Strategy
 A typical upscale mall can attract millions of visitors each year.
Weakness
 Retailers within the mall have a business and personal need for high-speed
internet access.
Opportunity
 Shoppers can find out in real time the promotions and deals offered by the various
tenants in the shopping mall
Trend/Tracks
 Shopping malls can push advertisements
7. Hotel Industry
E.g….Sunway Hotel, Mines Hotel, Summit Hotel, Crown Princess
Strategy
 Hotels have long been the playground for business.
Weakness
 Hotels are continually looking for ways to meet and exceed the needs of their
guests, and increasing their work productivity is an important part of creating an
ideal guest experience.
Trend/Tracks
 Target Marketing: All users submit their email address. Targeted promotions and
username for mobileTv access

22. 8. Health & Fitness Clubs Industry
E.g …...Fitness First, California Fitness
Strategy
 Now, your health and fitness business can strengthen customer relationships to
improve member retention, and greatly improve your chances of attracting
qualified, new members.
Opportunity
 After a tough workout, checking in with the office, looking up your stock prices
or browsing the web with a hotspot and some fresh juice is essential. Now your
clients can unwind and still stay connected to the world.
9. Trade Shows and Conventions Industry
E.g…..KLCC, PWTC
Strategy
 The need to stay connected is critical to increasing the productivity and
effectiveness of the mobile professionals in today’s business environment.
Weakness
 The increased mobility of today’s workforce creates a lot of dead time outside the
office—sitting at the airport, staying at a hotel or having a cup of coffee in
between meetings.
Trend/Tracks
 Sell advertising space on each portal page for additional revenue

23. Sales Dept
Sales Strategy
 CSC: Comment Short Codes
 CRM: Customer relationship Management
 CPM: Cost per Millions/Thousand. The CPM model refers to advertising bought
on the basis of impressions. Advertisers pay a predetermined price for a
thousand impressions.
 CPC: Cost per Click. Advertisers pay for a click, irrespective of the impressions.
Commonly found in search advertising. Also referred to as PPC (Pay per Click)
advertising.
 CPL: Cost per Lead. Advertisers pay for customer leads, irrespective of clicks or
impressions. Fastest growing segment in online advertising.
1. A better understanding of the wants (expectations) of the customer because it is:
based on the reality of the market estimated in an objective way
2. A better economic planning of the purposes and the objectives of the company by
centering on what takes place outside controlled
3. A better increase of the productivity: resolution of the real problems Understanding
of the processes and what they produce”
4. Better current practices Search for the change many decisions practices of break
5. A better competitiveness thanks to: a solid knowledge of the competition a strong
implication of the staff new ideas on practices and tried techniques

24. Strategy and Implementation Summary
 Calculate the value
 Work closely with key departments
 Budget realistically
 Organize customer data
 Lead the project from the top down
 Implement gradually
 Actively manage the implementation
 Develop a culture of continuous improvement
Sales Forecast
Mobile TV should be anytime, anywhere and anything
– Anytime: watching television every moment of the
day: as a time killer or dedicated in the evening and
at night
– Anywhere: watching mobile television wherever you
want: private and public spaces (limited due to
social pressure)
– Anything: same content as traditional TV, but
shorter time sessions.

25. Sales Forecast (B2C)
FY 2010 FY 2011 FY 2012
Unit Sales
CSC 250,000 350,000 500,000
CPM 250,000 350,000 500,000
CPC 250,000 350,000 500,000
CPL 250,000 350,000 500,000
CRM 250,000 350,000 500,000
Total Unit Sales 1,250,000 1,750,000 2,500,000
Unit Prices FY 2010 FY 2011 FY 2012
CSC $1.00 $1.00 $1.00
CPM $0.50 $0.50 $0.50
CPC $0.50 $0.50 $0.50
CPL $0.50 $0.50 $0.50
CRM $0.50 $0.50 $0.50
Sales
CSC $250,000 $350,000 $500,000
CPM $125,000 $175,000 $250,000
CPC $125,000 $175,000 $250,000
CPL $125,000 $175,000 $250,000
CRM $125,000 $175,000 $250,000
Total Sales $750,000 $1,050,000 $1,500,000
Five steps to mobile TV success
It takes more than just launching a mobile TV service to generate worthwhile revenue.
The service must be easy to activate and use. It must also provide users with value for
money and enrich their lifestyle. We work with you to:
Explore the opportunity: understand the market, customer needs, and segmentation
and business opportunities. Find appropriate services, the business model and the right
device offering
Develop and deploy the service: implement the service in the network complete with
charging mechanisms, followed by testing, often with friendly users
Excite subscribers: launch and market the service. Ensure effective service provisioning
and device/phone management, as well as charging
Operate the service: provide appropriate care services and manage Service Level
Agreements for guaranteed service quality, especially for enterprise users

26. Manage the service lifetime: manage all services throughout their lifecycle. Monitor the
service performance and manage the network and its capacity
WiZE Mobile Channel Listing (Main
Channel)
100 News Channel- Mobyle TV Overview
200 Tour Station
300 Amuse Station
400 Sweat Station
500 EyeQ Station
600 XchG Station
Sub Channels
100 News Channel- Mobyle TV Overview
101 RTM 1 News
102 RTM 2 News
103 Astro/Bernama News
151 Premium Channel-Boomerang
152 Premium Channel
153 Premium Channel
Channels Overview
Channel 100-799 = F.T.V
P.P.V
Channel 800-899 = Personal Channels
Channel 900-959 = House/office/Highway CCTV
Channel 960-999 = Online Radio Station

27. Sales –ROI’s
(B2B & B2C)
WiZE Mobile Channels (2yrs Contract)
1. Channel 100-799 = F.T.V RM_____________
P.P.V RM _____________
2. Channel 800-899 = Personal Channels RM _____________
3. Channel 900-959 = House/office/Highway CCTV RM _____________
4. Channel 960-999 = Online Radio Station RM______________
5. Short Term Lease
5.1. 1 Day Lease = RM _____________
5.2. 30 Day Lease = RM _____________
5.3. 3-6 Months Lease = RM _____________
5.4. 1 year Lease = RM _____________
6. Royalty
Revenue *(win-win) 1) phone.mobiletv.my 2) RTM.mobiletv.my 3) RTM.mobiletv.my
Main channel Adverts CSC Live streaming link
60-50/40-50 (lifetime membership)
50/50 30/70
4) Live Broadcast (WiZE)
20 (production cost apply)
6.1. WiZE Production Unit (Activity) RM _______________

28. 7. WiZE Downloads
7.1. M-Downloads – Music/Movies 3rd Party RM _______________
7.2. M-Downloads – Music/Movies by WiZE RM _______________
7.3. M-Games- 3rd Party RM _______________
7.4. M-Games – by WiZE RM _______________
7.5. M-Coupons – 3rd Party RM _______________
7.6. M-Coupons – by WiZE RM _______________
7.7. M-Learning – 3rd Party RM_______________
7.8. M-Learning – by WiZE RM_______________
7.9. M-Banking - 3rd Party RM_______________
7.10. M-Health – 3rd Party RM _______________
7.11. News Alert Promotion CJ RM_______________
8. WiZE Adverts/Sponsors Rate Card
(Option 1= 30 sec, option 2 = 30 sec-1minit, option 3 = 60 sec-2minit)
8.1. Branded Slate RM________________
8.2. Logo Bug RM________________
8.3. Companion Banner RM________________
8.4. End Card RM________________
8.5. Pre Roll or In Program RM________________
8.6. Branded Canvas RM________________
8.7. Overlay RM________________
8.8. Ad Selector RM________________
8.9. Branded Entertainments RM________________
8.10. Long Form RM________________
8.11. Direct Response RM________________
8.12. Classified RM________________

29. 9. International Streaming
9.1. 1 Day Lease = RM _____________
9.2. 30 Day Lease = RM _____________
9.3. 3-6 Months Lease = RM _____________
9.4. 1 year Lease = RM _____________
9.5. Mobile Channels (2yrs Contract) RM _____________

30. Sales Scenario
Scenario 1 –
Metallica/ Linkin
Park Concert
Business Nature - Music Band
Revenue - Tickets
Streaming method** - 1)linkin.mobiletv.my 2)linkin.mobiletv.my(link)
Advantages on mobileTv - live streaming via mobile & web
platform
Revenue *(win-win) - 1) phone.mobiletv.my 2) linkin.mobiletv.my 3)
linkin.mobiletv.my
(link)
Main channel Adverts CSC Live Streaming
link
60-50/40-50 (lifetime membership)
50/50 30/70
4) Live Broadcast
20
Future Activity - New Product Launch/Demo/Travel Package
Team Building/Company Dinner
Brand awareness - Loyal customer
Interactive Channel - Interactive on main channel (client main webpage)
Linkin - International Streaming (upon request)
Additional Revenue M-Programs
M-Downloads
M-Coupon
Addition revenue – Mobile Ticketing***

31. Guide to WiZE Mobile
What is the consumer WiZE Mobile Valuation
value proposition?
Why is it so urgent that - Accessibility
the consumer cannot Availability
wait until they get home Affordability
or office access to their
computer?
Speed 250Kbps/
Convenience Everyone, Anywhere,
Anytime.
Cost 6 free to view channels
Loyalty Brand
Alignment to trends Proximity Marketing

32. Guide to WiZE Mobile
Who is the customer? WiZE Mobile Valuation?
Geography(s) IP Accessible via 3G , WiMAX & Wi-Fi
Profitability Multi-Channel Platform
Live event streaming
Existing Relationships M-Download
(Product / Services) M-Learning
M-Coupons
Access to mobile Data Charges Apply via 3G or WiMAX
Broadband Stream 250 Kbps/