Advertiserpresentation Engl

madvertise Mobile Advertising GmbH
Advertiser

© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de

Content | Overview | Traffic Range | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples

1. Overview

madvertise ad network Advantages to other competitors
• Mobile Websites • Clear focus on mobile advertising
• Mobile applications • New „mobile only“ ad server
technology and thereby pinpointed
Booking options targeting possible
• Direct booking of premium • Exclusive premium publisher
publishers (CPM & CPC)
• madvertise Run of Network (RON) Market situation and prospects for
(CPC) mobile advertising
• madvertise targeting options • Market data Germany
• Prices & bundles • Reasons for incremental traffic
• Mobile data flat rates
madvertise services • Mobile DSL speed
• Self-service via madvertise.de or • Smartphone penetration
dedicated account manager
• Real-time campaign reporting
• Continuous campaign optimization



2. Traffic Range
700
640
607
600
583
560

500

395
400

300
300

200 156

100 77 69 81
39
10
0
Mai 09 Jul 09 Sep 09 Nov 09 Jan 10 Mar 10

Anzahl der Publisher PI´s in Millionen

Explanatory notes:
• The traffic reach is a mix of inventory of own network partners and bookings of 3rd party networks
• The traffic reach are partly based on self-data of the partners



2. Traffic - Channels
News AI‘s > 50,200,000

Informations AI‘s > 2,000,000

Sports AI‘s > 5,000,000

Community AI‘s > 30,000,000

Portals AI‘s > 11,000,000

Movie & TV AI‘s > 2,000,000

Technics AI‘s > 1,500,000

Games AI‘s > 1,500,000

Finance AI‘s > 3,500,000

Politics AI‘s > 2,000,000

Car AI‘s > 1,000,000

Shopping AI‘s > 2,000,000

Travel AI‘s > 1,000,000



2. Reichweite - Apps

Information / News AI‘s > 20.000.000

Sports AI‘s > 16.000.000

Movie & TV AI‘s > 6.800.000

Community / Portal AI‘s > 6.000.000

Finance / Car / Diverse AI‘s > 1.500.000



2. Traffic Range - International

Germany, Austria, AI‘s > 155,000,000
Switzerland
Rest of Europe* AI‘s > 128,500,000
Global AI‘s > 6,780,000,000

* a. o. France, Slovenia, Croatia, Serbia, Bulgaria, Greece, Israel



3. Targeting Options

• Mobile • Time
• Mobile phone manufacturer (i.e. Apple, • Weekday (i.e. only wednesdays)
Nokia, Samsung) • Time of the day (i.e. always from
• Mobile phone models (i.e. Nokia E71, 11.00 AM until 2.00 PM)
BlackBerry Storm)
• Cellular mobile provider (i.e. T-Mobile, • Location
o2, E-Plus)
• Country (i.e. Germany, Austria,
• Contents Switzerland)
• City (i.e. Hamburg, Munich)
• Theme channels (i.e. Finance, News) • Zip code (exact match of the 1st
three digits)
• Demographic • Airports only
• Gender (i.e. female only) • Frequency
• Age (i.e. user between the age of 35
and 45) • Frequency Capping (>95% safety)



Critical factors for success of an App

mobile
PR / User experience added value
Marketing

Customer reviews

Number of downloads
per day



Solution

Increase downloads per day!



Advantage

Improved placement delivers free additional downloads!
(for new Apps in relation 1:4)



Learnings from online: Example Google

14


Top 25 ranking (Apple) = Top 10 search matches (Google)

Ranking of mobile Apps is the new combination of SEM / SEO
15


5. Case Study – Search engine provider

Tasks:

Enhancement of usage and visibility of a Search App for mobile devices
like iPhone, Blackberry, Nokia and Windows Mobile in Germany

Implementation:

• CPM-booking at famous publishers within madvertise Premium
Network high visibility
• CPC-booking within the madvertise Performance-Network
• Modulation of the campaign with targeting to different hardware
groups
• Timeframe: 2009, Dec. 01st until 31st

Result:

• 23 Mio. Ad Impressions, 150,000 Clicks
• After 7 days campaign runtime, 1st place in the category
„Referee”, 13th place in total placement
• Extension of the campaign and raise of budget



5. Case Study – TUI Cruises

Task:

Enhancement of visibility of the free application "TUI Cruises" in the Apple App Store –
category Travel put in practice through banner advertising within the madvertise network.

Implementation:

• madvertise run the campaign with targeting on iPhone devices
• Direct linking into the App Store after clicking on the mobile ad
• Timeframe: 2010, March 09th – 13th

Result:

• Significant increase of App ranking in the category „Travel“
• In only 24 hours the App was catAPPulted 20 places up
and reached place 30
• After 48 hours the App reached place 16



6. Services

• Real-time campaign reporting • In-application ad serving SDK for the
• Continuous campaign optimization following platforms:
• Automatic fraud detection • Apple
• Google Android
• Connection to Media Agency Ad Server : • Nokia Symbian S60
• Ad Tech • Vodafone
• Doubleclick
• Same booking process like for online
• Atlas
campaigns .
• Adition

Self-Service Booking Dedicated customer support

• Fast, transparency campaign booking • Individual consulting regarding choice of
within the madvertise Ad Network publishers

• Individual targeting options utilizable • Direct booking at specific publishers

5% extra discount for self-service • Personal consulting for the whole
bookings campaign period



7. Pricing

Direct booking of single premium publishers
• CPM from € 25 up to € 50 premium placement
• CPM from € 10 up to € 15 non-premium placement or Run of Portal

Booking of theme channels, depends on theme channel
• CPM from € 10 up to € 20 or
• CPC from € 0.20 up to € 1.50

Booking within the madvertise network as Run of Network (RON)
• CPC from € 0.15 up to € 1.50
• incl. CPX optimization

Gladly we provide you detailed offer!
* All Prices plus 19% V.A.T.



8. Examples – In Browser

GMX Gewusst -wo.de

Kfz.net



8. Examples – In App

X-Ops MyTVizz


madvertise
madvertise Mobile Advertising GmbH
Monbijouplatz 10
D-10178 Berlin

www.madvertise.de


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