RATAN TATA Two-wheelers - with the father driving, the elder child standing in front and the wife behind holding a baby - is very much the norm in this country. In that form two-wheelers are a relatively unsafe mode of transporting a family. The two-wheeler image is what got me thinking that we needed to create a safer form of transport The two-wheeler image is what got me thinking that we needed to create a safer form of transport.

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ANOTHER MIRACLE OF
MECHANICAL
MAHADEV RANA
ANNADA COLLEGE

2. SOURCE OF INSPIRATION
RATAN TATA
Two-wheelers - with the father driving, the elder child
standing in front and the wife behind holding a baby -
is very much the norm in this country. In that form
two-wheelers are a relatively unsafe mode of
transporting a family. The two-wheeler image is what
got me thinking that we needed to create a safer form
of transport The two-wheeler image is what got me
thinking that we needed to create a safer form of
transport.
Reporter:
Christabelle Noronha [British Times]

3. NOMENCLATURE
By company
The name 'Nano' was chosen as it denotes high
technology and small size.
By Critics
“Lakhtakia”
As published in Times on 5 February 2008
“The Next People's Car”
As published in Forbes Asia on 16 April 2007

5. NaNo’s CRADLE
• At the TATA motors plant in PUNE. Here is
where it all began and here is where the Nano
team, after the Euphoric unveiling, is now
quitely gearing up for the next phase:
PUTTING THE NANO ON THE ROAD

6. • About 4-year long journey, In 2003, A four member
team from TATA motors was asked to work on a new
project "IT BEGAN AS AN ADVANCE ENGINEERING
PROJECT. THE IDEA WAS TO TRY AND CREATE A
VERY LOW COST TRANSPORTATION WITH FOUR
WHEELS - IT WAS NOT EVEN DEFINED AS A CAR”
WHAT WAS DEFINED WAS THE COST: RS1 LAKH,
ABOUT $2500 (AT THE TIME THE SMALLEST CAR
COST AROUND RS2.5 LAKH), WITHOUT
COMPROMISING ON AESTHETICS, VALUE TO THE
CUSTOMER, OR SAFETY AND ENVIRONMENT
REQUIREMENTS, SAYS JAI BOLAR, SENIOR MANAGER
(DEVELOPMENT), ERC, AND A MEMBER OF THE
INITIAL TEAM. THE PROJECT WAS A HERCULEAN

7. NANO FAST FACTS
• Stylish, comfortable
• Designed with a family in mind, the Nano has a roomy passenger
compartment with generous leg space and head room.
• Can comfortably seat four persons.
• Four doors with high seating position make ingress and egress easy.
• It can effortlessly manoeuvre on busy roads in cities as well as in rural
areas.
• Its mono-volume design,
• With wheels at the corners and the powertrain at the rear, provides
both space and manoeuvrability
SETTING A NEW BENCHMARK AMONG SMALL CARS.

8. Fuel-efficient engine
• This is the first time that a two-cylinder gasoline engine is being used in a car with
single balancer shaft.
• The lean design strategy has helped minimise weight, which helps maximise
performance per unit of energy consumed and delivers high fuel efficiency.
• Performance is controlled by a specially designed electronic engine management
system.
Meets all safety requirements
• The People’s Car’s safety performance exceeds current regulatory requirements.
• With an all sheet-metal body, it has a strong passenger compartment,
• with safety features such as crumple zones, intrusion-resistant doors, seat belts,
strong seats and anchorages, and the rear tailgate glass bonded to the body.
• Tubeless tyres further enhance safety.
Environment-friendly
• In terms of overall pollutants, it has a lower pollution level than two-wheelers
• The high fuel efficiency also ensures that the car has low carbon dioxide emissions,
thereby.

9. VEHICLE SUMMARY
Name: Nano - 1 Lakh Rupee Car
Model:
Car Body Type: Hatchback
Segment: A Segment
Top Speed: 90
Fuel Consumption:
Highway
26.00
Fuel Consumption:
City
22.00
ENGINE SPECIFICATIONS
Displacement: 624cc, 3 cylinder, rear engine
Engine Type: Petrol
Maximum Power: 33bhp
Maximum Torque: 0
DIMENSIONS
Length: 2928 mm
Width: 1417 mm
Height: 1512 mm

10. OTHER SPECIFICATIONS
Seating Capacity: 4
Size: 0
Steering: Power
Brakes: Front Disk, Rear Drum
Gears: 4 Manual
Fuel Tank: 30.00
Body Color Bumpers:
COMFORT AND CONVENIENCE
AC: AC
without Climate Control
Streeing Adjustment
(Rake/Reach)
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Door Mirror: Both Side
Music System: Cassette Player
Driver Seat Adjustment: Manual
Folding Rear Seats

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Think big with the small car: Ratan Tata
• Ever since the Nano debuted last week, Tata
Motors chairman Ratan Tata has faced all
manner of questions. From environmental
(congestion/ pollution/emission) issues to the
problems at the company's under construction
plant in Singur, West Bengal. Normally reticent,
he has painstakingly answered all of them.
Here are some excerpts from some of the non-
spec specific questions that he had to field at

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Why India Must Think Small To Stay Big
• Ever since the Nano debuted last week, Tata Motors chairman Ratan
Tata has faced all manner of questions. From environmental
(congestion/ pollution/emission) issues to the problems at the
company's under construction plant in Singur, West Bengal. Normally
reticent, he has painstakingly answered all of them. Here are some
excerpts from some of the non-spec specific questions that he had to
field at the Auto Expo.
Q:The Nano project was delayed because of the political agitation and
later other issues. Will Tata Motors be able to wrap things up as per
schedule?And will the car itself undergo any more evolution?
A:There is always last minute engineering that gets done. The main
issue that we have built the plant. It was flooded earlier last year but
thankfully before the machines and equipment were installed. The
water receded and construction is now on in full swing both from our
side as well as the vendors.

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• Isn't the Nano very cramped on the inside?
A small car is a SMALL car. If one is looking for a limousine this is not the
car to buy. If one is looking for a three-box sedan, this is not the car to
buy.
• How eco friendly will this vehicle be?
We've not made a claim to be the most eco-friendly in the world. We are
in compliance with emission norms in India and this current engine meets
BS3 and is capable to being scaled up to Euro 4 as well. There is a cost
attached to being a totally green car. At the end of the day, all the things
you ask for may not be there in this vehicle because we had a cost target.
And that would include some of the green stuff as well.
• Will the margins make sense on this car? Will you make money on the
Nano?
We are a socially responsible company but we are not a philanthropic
trust. We will make profits. As for margins there would be several uptrim
versions and we will have our margins spread over those versions.

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• There has been widespread apprehension that this car would create congestion
because of its sheer numbers...
All the question of congestion implies that we will seek the global market with
millions of these vehicles. We don't have the resources to do that. But we are
country of a billion people. Most Indians are denied connectivity and this is a
way.
• But India's roads are in terrible shape already. Can they take another 250,000
units of this car? Isn't a more efficient public transport system the answer? It
took me one hour to go from south Delhi to Pragati Maidan today and the traffic
was a nightmare...
India desperately needs a mass transport system and better infrastructure. But
those are issues that we don't deal with. I would be concerned if our vehicle
created absolute chaos all over India. If you faced chaos today it did not include
these vehicles...so clearly there are other issues involved.
But my point is should the masses be denied their individual transportation
rights? This car is not a targeted at a particular segment of consumers. But
having said that I hope it will change the manner in which one travels in semi
urban and rural India.

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Nano drives automobile designers in world market
• When Ratan Tata drove Nano at the Auto Expo, the world applauded
Indian enterprise. Nano has spurred the present breed of designers to
take India to the world through their designs. Pinnen Ferina, Renault,
Ford and General Motors among others are looking at Indian designers
for their future models.
Finally, the world has woken to the paradigm shift in Indian automobile
industry. "If IT ruled the roost in 1990s, this will be an era of automobile
designers. With Indian designers thinking out-of-box and daring to
dream beyond the obvious, the good times for the sector has just set
in," he said.
Vyas, who worked with Tata Motor's design team in Pune for ideation
on the small car in mid-2000 , even guided three NID students to create
concept small cars in 2005. Vyas told ET, "There is more to Nano than
miniaturisation, it is a trend-setter and a technological marvel. With
automobile industry realising that sheer styling can put their product on
the forefront, automobile designers have a plethora of opportunities
ahead of them."

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• Nano has stamped its approval on the capability of Indian automobile
designers. No one feels it more than Chennai-based Rajesh Mirajker who
was the consultant to Tata Motors Ltd in 2003 when the decision to go
ahead with Nano was frozen by Ratan Tata. Mirajker is the proprietor of
industrial designing firm Mirajker Design.
He told ET, "Tata has designed a car for Indians. Importantly, it is even
designed and styled by Indians and that is what is significant.
Mirajker said even as designing a small car was a challenge as the team
had to get the right mix of parameters - technical, marketing,
manufacturing and homologation - to make ends meet, it proved the
might of Indian designers.
"The ball has been set rolling. Indian designers must continue to churn
out more revolutionary products," he said. Further, with the likes of
Pinnen Ferina, Renault, Ford and General Motors reaching out to Indian
designers, there is no time to be lost for designers to join the
automobile design revolution era, he said.

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35. THANK YOU
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