Journey of Ratan Tata After his parents separated in 1944, he was brought up by his grandmother and did his schooling in Mumbai,from Campion School. He received a Bachelor’sdegree in architecture fromAmerica’s Cornell University in 1962. Turned down job in IBM to join his own business. In 1962 he joined Tata Group.
Ratan Tata Born- 28 December, 1937 Chairman- Tata Sons & Tata Group Chairman- Tata Steel Tata Motors Tata Power Tata Consultancy Services Tata Tea Tata Chemicals The Indian Hotels Company Tata Teleservices.
Journey of Ratan Tata 1962 – Worked at Tata Steel withother blue-collar employees. 1971 -He was appointed the Director of (Nelco) 1977 -He was asked toturn around the sick Empress Mills.
Contin… 1991- He was appointed group chairman of the Tata group In 2000 he shelled out $435million for Tetley Tea, In 2002 he paid $530million for a 46% stake in VSNL. He bought Daewoo Motor Co.s truck unit,Daewoo Commercial Vehicle Co.for $120 million
Contin… In 2007 Ratan Tata lead Tata Groups acquisition of British steel maker CORUS. In 2008 Tata acquire Jaguar. In 2009 Tata launch Tata Nano- World cheapest car.
Contin… In 2001, Tata AIG - A joint venture between the Tata Group and American International Group (AIG) was set up In 2009, Tata Teleservices announces pan- India GSM service with NTT DOCOMO
Personal Life He is known to be a supporter of the traditional Parsi way of life. Tata is single and leads a modest lifestyle in his bachelor apartment. The US-educated bachelor lives alone with his two German Shepherds in an apartment in Mumbai.
Tata Group The Tata Group consists of nearly 100 companies. Multinational conglomerate. 350,000 employees. Annual turnover of $62 billion USD. Tata’s contribution to India’s GDP is nearly 5.5%. 60% of its revenue comes from foreign countries. Six continents and more than 80 countries.
PERSONALITY………..•Very Dignified•Ethical•Dependable•Believes In Keeping Promises•Loyal And Believes In Relationships•Risk taker Not A Speculator•Exemplary Leadership Qualities And A Tremendous Motivator
A shaky start never look backInitially Nelco and Empress mills were failure.The two failures haunted Ratan for decades.His track record was suspect but he never looked back.
Think Big…and small as well• While he guides the Tata Group to pick up the luxurious Hotel in New York, hes also driving the launch of the budget Ginger hotels in India• Owns Iconic Jaguar and cheapest Nano as well
LiberalizationThe group was totally unprepared for liberalization, which was knocking on the door when he took over. Ratan knew the Tatas required a radical change in mindset and he set out to work in that direction.
Strategist• He is a deep thinker and extremely strategic. He is always 2-3 steps ahead.• Strategically acquire Daewoo motors and Vsnl.• Tata becomes largest Indian Conglomerate
Go Global• His Vision is to make Tata a Global company.• He acquire Tetley Tea• He acquire Jaguar Land Rover• He acquire Corus.
Ethics• He maintain Tata’s Tradition of work with Ethics• Today Tata is Known for his work ethics
Risk taker-Tata corus“The Corus deal would lead the group to bankruptcy” critics declaredToday one of the most successful acquisition.
Tata-jaguar Deal“Tata was driving straight to disaster with the Jaguar-Land Rover deal: the brands were troubled, demand was low”Tata went on to prove everyone wrong. The groups international acquisitions are doing well, some have started making money.
“ I observed families riding on two-wheelers—the father driving the motorcycle , his young child seated in front of him, his wife seated behind him holding a little babies. It led me to wonder whether one could conceive of a safe, affordable, all- weather form of transport for such a family.
TATA NANOWORLD’S MOST AFFORDABLE CARNEW MARKET, WHERE NONE EXISTED BEFORE.
“ Is this product three wheeler with stepney?” -Osamu Suzuki“Rs 1 lakh car not Possible” -HyundaiToday` Tata Nano is Reality.
Ratan Tatas pet Nano project was mired incontroversy about land acquisition for thefactory.After farmers in Singur, West Bengal,protested about forcible evictions andinadequate compensation, and MamataBanerjee leapt into the fray, the Tatas pulled outof the state.
The company shifted the factory to Sanand, Gujarat. TATA NANO FACTORY IN GUJRAT,SANAND
Tata Tea• Had made to campaign for marketing both have different aims:-• TO CREATE AWARENESS• FOR ANTI- CORRUPTION
• The success its first campaign of ‘jaago re’• Tata Tea, today launched another campaign titled ‘Aaj Se Khilana Bandh, Pilana Shuru’..
• Ratan Tata Opens Non-Profit Tata Cancer Treatment Centre
• FUNDING FOR THE PROJECT• ALSO HOUSE A SHELTER CALLED PREMASHRAYA• FIRST PHASE• FREE TREATMENT OF THOSE WHO CANNOT AFFORD TREATMENT.• SUBSIDIZED UNDER DIFFERENT PAYING CATEGORIES• A NOT-FOR-PROFIT INITIATIVE
Tata on 2-G Scam• After their name in 2G scam, he is the first to come forward and asked for detail investigation. He said we are still ethical.