the Tata group is on of the biggest market share holder in various industries in india. here we are focusing on the its marketing strategies which makes it grow in national and international platform.

1. Presented by:-
Vijay Amkare
Md. Wahid Alam
S. Lalit Kumar
K. Manasa Rao
Ankita Verma
Sweta pradhan
Rajib Chanda
Yuvraj Singh Jhala

2. INTRODUCTION
Industry Conglomerates
Founded 1868
Founder Jamsetji Tata
Headquarter Bombay house, mumbai
Area Served Worldwide
Key People Ratan Tata (interim
chairman)
Revenue US$ 103.5 billions
Total Assets US$ 120.6 billions
Number of Employees 660800

3. ABOUT CASE STUDY
• IN 2010-11 The tat group has done international operations.
• Efficient factors which grew majorly through product development,
technological up gradation and innovation.
• The group has redefined growth after Ratan Tata took over as
chairman of the Tata group in 1991.
• The 1st major instance of inorganic growth was exemplified when
the groups Tata tea division acquired UK based Tetley in 2000 and
followed by many more big mergers and acquisitions.

4. HISTORY
 The group founded by Jamsetji Tata in 1874,began with textile mill
and inaugurated the empress mill in 1877.
 In 1904 he Dorabji Tata started the India's first luxury hotel chain.
 In 1932,JRD created the Tata aviation service which later led to the
creation of air India.
 In 1938,JRDtata became chairman of Tata group.
 1962,Ratan Tata joined the Tata group as blue collar employee and
later became chairman of TISCO and TELCO in 1981.

5. TATA GROUP- UNDER RATAN
TATA
 RESTRUCTURING:- OUSTING NON PERFORMING
EXECUTIVE.
 LAUNCH INTEGRATED SYSTEM
 INTRODUCE TBEM
 VOLUNTARY RETIREMENT SCHEME
 OFFLOADING OF OUTDATED UNIT
 FOLLOW ANSOFF MODEL

6. GROWTH STRATEGIES
The growth strategies Tata group implemented are:- Merger
Acquisition
Joint Venture
Strategic Alliance
In the manner of organic and inorganic growth

7. ORGANIC GROWTH STRATEGY
 Under ratan tata’s leadership group came up with many innovative
product. (eg: emulsion atomizer, corrosion resistant steel)
 Tcs grew through investin in greenfield projects .
 Developed tata research design and development centre.
 A major area of focus was on e-buiseness.

8. •TCS focused on both domestic and foreign
IT software markets.
Tata indica was a major step for organic
growth.
Ratan tata decided to develop the car that
would be designed, developed, produced in
india on its own.
After following various innovative product,
ratan tata came up with dream project “ nano
car project”
Key
growth
areas
insurance
telecom
manufa
cturing
govern
ment

9. INORGANIC GROWTH
STRATEGY
 Merger and acquisition strategy.
 Maintain of economic cycle.
Acquisitions by TCS-
o CMC
o Airline financial support service
o Airlines software development consultancy
India limited.

10. Automobile acquisition and joint
venture
 Thai rung union car plc.
 Daewoo commercial vehicle company limited.
 Marcopolo
 Fiat
 Landrover and jaguar

11. Tata steel acquisition and joint
venture
 Nat steel limited.
 Corus group plc
 Sila eastern company
 Lanka special steel And other acquisition and joint
venture
 Tetley

13. Major Challenges
 Divesting none performance business unit.
 Huge debt
 Integration challenges
 Large portfolio of business
 Brand dilution
 Capital expenditure
 Cost of investment
 Debt crisis in euro and US eco.slowdown

14. Result
 Success attributed to global acquisition.
 International revenue reported for financial year 2011
US$ 48.3 billion.
 Car of the year award to Tata nano in 2010,reported 59%
growth in 2010.
 Tata steel acquisition of Corus add value becoming 5th
largest steel company in world.
 Market development in china, western europe,South
Africa and Latin America.

15. CONCLUSION