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NANO : A PARADIGM SHIFT IN MANAGEMENT PRESENTED  By  MANENDRA SHUKLA
 
 
Shift
NANO The "people's car"
Features: Stylish Safety & Comfort Fuel-Efficient Engine Safety Norms Environment-Friendly Price
Why NANO? INDIA: Only 7 cars per 1,000 people
Triple Bottom Line  <ul><li>Economic Factor :   </li></ul><ul><li>NANO at an affordable price. </li></ul>2.  Societal  Fac...
How Shift Customer  :  Middle Class & Lower Middle Class can  afford to buy “Nano”  Technology : Now Companies shall give ...
<ul><li>First, there will be a greater focus on small cars  ( After the launch of Tata's Nano, Bajaj has also announced a ...
<ul><li>Water Purifier Product Industry. </li></ul><ul><li>Solar Product Industry. </li></ul><ul><li>Cement Industry </li>...
<ul><li>The “control” process is based on Theory X  & on Theory Y  </li></ul><ul><li>Theory X — wherein management assumes...
Promotion Methodology As per  the promotion of the product is concerned Tata  has not used any Advertising for promoting t...
&quot;For us it's a milestone and I hope we can make a contribution to the country.&quot;  Ratan Tata The small cars may e...
LEARNINGS: <ul><li>Thinking outside the patent box. </li></ul><ul><li>Open distribution' innovation </li></ul><ul><li>Re-t...
References: <ul><li>Economic Times </li></ul><ul><li>H.T.Mint </li></ul><ul><li>Business Week </li></ul><ul><li>Outlook In...
Thank You
According to Professor Shoji Shiba, a world-renowned expert in breakthrough management, globally, industry has seen three ...
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Manendra nano

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"For us it's a milestone and I hope we can make a contribution to the country."
Ratan Tata

As per the promotion of the product is concerned Tata has not used any Advertising for promoting the TATA Nano.
Its promotion has gone all through by the people through “ Words Of Mouth”.
But now they are planning to have some Marketing before the car is distributed to the people.
The small cars may end up having some influence on ‘personal transport on hire’ and may perhaps push out three-wheeler scooters/autos etc.
Prof. K.Kumar
IIM, Bangalore

Published in: Automotive, Business, Technology
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Manendra nano

  1. 1. NANO : A PARADIGM SHIFT IN MANAGEMENT PRESENTED By MANENDRA SHUKLA
  2. 4. Shift
  3. 5. NANO The &quot;people's car&quot;
  4. 6. Features: Stylish Safety & Comfort Fuel-Efficient Engine Safety Norms Environment-Friendly Price
  5. 7. Why NANO? INDIA: Only 7 cars per 1,000 people
  6. 8. Triple Bottom Line <ul><li>Economic Factor : </li></ul><ul><li>NANO at an affordable price. </li></ul>2. Societal Factor : For the welfare of the Society. 3 Environmental Factor: Eco friendly and good for the Environment. For the people who are at the “bottom of the pyramid”.
  7. 9. How Shift Customer : Middle Class & Lower Middle Class can afford to buy “Nano” Technology : Now Companies shall give Emphasis on the up-gradation of Technology Market: Expansion of the Market Size. Industry: Customer may shift from two wheeler to four wheeler.
  8. 10. <ul><li>First, there will be a greater focus on small cars ( After the launch of Tata's Nano, Bajaj has also announced a car which also costs about one lakh ) </li></ul><ul><li>Second, there will be more fuel efficient technologies. </li></ul><ul><li>Third, new locations for manufacturing. </li></ul>
  9. 11. <ul><li>Water Purifier Product Industry. </li></ul><ul><li>Solar Product Industry. </li></ul><ul><li>Cement Industry </li></ul><ul><li>Transport Industry etc. </li></ul>
  10. 12. <ul><li>The “control” process is based on Theory X & on Theory Y </li></ul><ul><li>Theory X — wherein management assumes employees are inherently lazy and will avoid work if they can. </li></ul><ul><li>Theory Y — Incremental improvement” is based on it, which assumes that employees may be ambitious, self-motivated, anxious to accept greater responsibility, and exercise self-control and self-direction . </li></ul>
  11. 13. Promotion Methodology As per the promotion of the product is concerned Tata has not used any Advertising for promoting the TATA Nano. Its promotion has gone all through by the people through “ Words Of Mouth”. But now they are planning to have some Marketing before the car is distributed to the people.
  12. 14. &quot;For us it's a milestone and I hope we can make a contribution to the country.&quot; Ratan Tata The small cars may end up having some influence on ‘personal transport on hire’ and may perhaps push out three-wheeler scooters/autos etc. Prof. K.Kumar IIM, Bangalore. “ When I talked to some foreigners about the Nano project, they were sceptical as they see India as country of trade union uprising, bandhs and red tape. They are not sure about the pricing. According to their standards, such a car is a distant dream.” Professor Shoji Shiba EXPERT SPEAKS…
  13. 15. LEARNINGS: <ul><li>Thinking outside the patent box. </li></ul><ul><li>Open distribution' innovation </li></ul><ul><li>Re-thinking on distribution models. </li></ul><ul><li>Pay attention to institutional innovation. </li></ul><ul><li>Creative use of information technology </li></ul>
  14. 16. References: <ul><li>Economic Times </li></ul><ul><li>H.T.Mint </li></ul><ul><li>Business Week </li></ul><ul><li>Outlook India </li></ul><ul><li>SpeakIndia.com </li></ul><ul><li>Economywatch.com </li></ul>
  15. 17. Thank You
  16. 18. According to Professor Shoji Shiba, a world-renowned expert in breakthrough management, globally, industry has seen three eras of change and management — process control, incremental improvement and breakthrough management. Each of these eras emerged in response to industry’s need to survive, making the earlier management philosophy a basic requirement

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