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Tata motors   tata nano ppt
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NAME              ROLL NO.
PRIYANK DARJI     06
HARDIK NATHWANI   27
SHASHANK PAI      28
SAGAR PANCHAL     29
DHARMIK PATEL     32
KUSH SHAH         39
SIDDARTH TAWDE    46
Tata motors   tata nano ppt
The Tata logo
The Tata logo was designed by the Wolff Olins
consultancy. The logo is meant to signify fluidity;
it may also be seen as a fountain of knowledge;
maybe a tree of trust under which people can take
refuge.
INTRODUCTION
 The Tata Group is a multinational conglomerate company
  headquartered in Mumbai, India.

 In terms of market capitalization and revenues, Tata Group is
  the largest private corporate group in India and has been
  recognized as one of the most respected companies in the
  world.

 The Tata Group has operations in more than 85 countries
  across six continents and export products and services to 80
  nations.



                                                                  6

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Tata motors tata nano ppt

  • 3. NAME ROLL NO. PRIYANK DARJI 06 HARDIK NATHWANI 27 SHASHANK PAI 28 SAGAR PANCHAL 29 DHARMIK PATEL 32 KUSH SHAH 39 SIDDARTH TAWDE 46
  • 5. The Tata logo The Tata logo was designed by the Wolff Olins consultancy. The logo is meant to signify fluidity; it may also be seen as a fountain of knowledge; maybe a tree of trust under which people can take refuge.
  • 6. INTRODUCTION  The Tata Group is a multinational conglomerate company headquartered in Mumbai, India.  In terms of market capitalization and revenues, Tata Group is the largest private corporate group in India and has been recognized as one of the most respected companies in the world.  The Tata Group has operations in more than 85 countries across six continents and export products and services to 80 nations. 6
  • 7. •The Tata Group comprises 114 companies and subsidiaries in seven business sectors, 27 of which are publicly listed. 65.8% of the ownership of Tata Group is held in charitable trusts. •The founder, Jamsedji Tata • The chairman of the Tata group is Ratan Tata , who took over from J. R. D. Tata in 1991 and is one of the major international business figures in the age of globality. 7
  • 8. Introduction Of Tata Nano “Dream-dream and dream, because dream gives vision, vision gives thoughts and finally thoughts lead to the action". Each letter of these motivational words said by India's former President Dr. A.P.J. Abdul Kalam goes exactly with Mr. Ratan Tata, Chairman of Tata group, who in the year 2003, dreamt of producing a safe, affordable Car for the common man. Finally after the wait of five years, crossing all financial and technological barriers, Ratan Tata kept his promise and unveiled Tata 'Nano' on 10th January 2007, at the 9th Auto Expo 2008 in New Delhi. Tata Nano, cool & smart, launched by Tata Motors is world's cheapest Car with a price tag of $ 2500.
  • 9. PIONEERS JAMSETJI TATA DORAB JI TATA SIR RATAN TATA JRD TATA NAVAL TATA RATAN TATA
  • 10. Description about Nano The project has literally become India's claim-for- fame in the international-media due to Tata Motors' innovation in developing the car, as well as keeping it low in price.  The car itself is expected to boost the Indian Economy, create entrepreneurial-opportunities across India, as well as expand the Indian car market by 65%.
  • 11. Description model of nano Price: 1.2lakh onwards Engine: 624cc, in-line, twin-cylinder Power: 34PS@5500rpm Torque: 48Nm@2500rpm Gearbox: 4-speed manual; Cable operated Top Speed: 95-100kmph (Speculated) Fuel Efficiency: 20kmpl (claimed) Length: 3100mm Width: 1500mm Height: 1600mm Wheelbase: 2230mm Ground Clearance: 180mm Fuel Tank Capacity: 15lt. Kerb Weight: ~ 600kg.
  • 12. Specifications of Tata Nano  The Standard Variant of the Car has a dealer price of rupees one lakh (US $2500) and is the cheapest car in the world.  A four-door car that can seat four-five passengers.  As compared to Maruti 800, it is eight per cent smaller on the outside but on the inside it provides 21 per cent more leg space than the Maruti 800.  It conforms to all the emission standards as well as the Offset and Side Crash norms followed internationally.
  • 13. Reactions about Nano "It's a good historic moment for the Indian auto industry and also a proud one indeed that an Indian company took a step forward on this road. Its an upgradation for an auto wheeler rider to by a car now.“ Rajesh Jejurikar, Managing Director, Mahindra and Renault's. "It's good product but it's still too early to say whether it will overtake the 800 because it caters to a totally new market segment.” Said Jagdish Khattar, Former MD of Maruti Udyog Limited "Meeting the proper quality standards and safety is not feasible at all in such a model. Andreas Prinz, Managing Director (Passenger Cars), Volkswagen Group Sales India. "I think it is a great thing for India because mobility is giving new opportunities. I hope Tata drives to great success with the Rs one lakh car, but it is not included in our plan.“ Thomas Kuehl, Board Member, Skoda Auto India.
  • 14. What makes it so cheap ! The Tata Nano uses plastics and adhesives rather than welding. introducing the car with an artificially low price through govt-subsidies and tax-breaks, or using vertical-integration, or partially using inexpensive polymers or biodegradable plastics instead of a full metal-body. It has no AC, no power steering, no power windows, no power bells and whistles.
  • 15. What makes the TATA NANO so cheap!!!
  • 16. Target Market The low-cost car is clearly intended for the masses. For the family of four that would otherwise ride on a scooter, precariously balancing a tiny tot on the front and a baby on the wife’s lap. For the first- time car buyer in India - a huge market despite the increasing number of cars in the urban and semi-urban areas. Its Also attract the small cars buyers like maruti 800.
  • 17. 3D view of TATA NANO
  • 18. The Indian economy continued to register impressive GDP growth, although the rate of growth declined marginally over the previous year, reflecting inflationary trends driven by the increase in the cost of energy and raw materials.  The level of industrial activity has also begun to decline as a result of fiscal constraints imposed on money supply and the raising of interest rates. Investment flows into India increased by 20% to a record level of about Rs. 120,000 Crores.
  • 19. Performance of the company’s stock prices (vis-à-vis Sensex and Auto index)
  • 20. Market price data on BSE/NSE
  • 21. News from various surveys and research worldwide Small cars have big potential: Survey Business Standard: January 15, 2008 Tata Nano sets the platform for India as a frugal engineering hub livemint.com: January 11, 2008 Global problems, Desi solutions The Economic Times: May 15, 2008 Nano makes it to Time's most important cars of all time The Hindu Business Line: January 17, 2008
  • 22. Obstacles to Nano However, Due to the Singur land dispute, the "Stalled Car Factory" is "Costing Jobs, Splitting Neighbors in West Bengal” “ Tata's problems in West Bengal are scaring off other industries hoping to locate here, including Infosys, a software maker that wanted to build a business park that would provide 5,000 jobs. While existence of Tata Nano could lead to high industrial growth , the exit lead west Bengal a loss of more than 80,000 crore .How ever Tata has to suffer in terms of delay and settlement cost .
  • 23. Competencies of Tata Nano Tata is now 57th most valuable brand globally livemint.com: April 22, 2008 The Tata group’s intense activities in 2007 have seen it rising 45 places to No. 57 in Brand Finance Top 500 Global Brands. Expectations Modular design