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1. Radio Trails Analysis
Trail for
(station/channel)
Radio2 – Star Wars: The Last Jedi
(During actor interview)
Target audience Families/ the mass audience
Tone of voice? Starts with quite a serious, wise tone as if making a very overarching
statement about the whole advert. Followed by different sets of dialogue from
characters with a range of different tones.
Sound effects?
(SFX)
Rain, humming of a lightsaber, engines, blaster shots, fire, various voiceovers
from different characters.
Wildtrack/ambient
sound?
Ambient sound has been either cut or severely quietened to focus on and
isolate the voices and sound effects.
Use of music? Single track used. Sequel trilogy star wars theme involving a lot of orchestral
instruments. Makes the reception of the advert quite powerful and impactful
when being listened to next to the other audio. This acts as a motif of the
franchise to actively tempt the audience to see the film.
How many tracks? 3 Tracks
- Character/ Dialogue
- Sound Effects + Ambient little ambient sound
- Music Track
Sound levels? There are quite a lot of shifts in the sound levels. The music starts off quite
quiet, with the voiceover being more prominent, whereas towards the end the
music and sound effects become more prominent with the dialogue taking a
back seat.
Length?
0:26
https://www.youtube.com/watch?v=s0PIlLHFG4A
Other notes/common
elements/conventions