The radio spot is for The Last Jedi and targets 15-34 year old Capital radio listeners who are fans of the Star Wars series. It uses monotone, snappy dialogue without context to be catchy and memorable. Lightsaber and explosion sound effects play alongside the recognizable and intense Star Wars theme music. The three tracks of dialogue, sound effects, and music build intensity, with dialogue loudest and specific sound effects louder than the dark, thriller-like music that increases in volume between other elements. The spot is 0:45 long and relies on immediately recognizable Star Wars franchise sounds and elements.

1. Radio Trails Analysis
Trail for
(station/channel)
Capital – The Last Jedi Radio spot
Target audience 15 – 34 years old; who are the target audience of Capital,
fans of the series
Tone of voice? Monotone, frustrated.
The dialogue is very snappy and doesn’t need context to
make sense. It’s catchy and memorable
Sound effects?
(SFX)
Lightsaber noises, explosions, specific to the Star Wars
brand
Wildtrack/ambient
sound?
None. The dialogue is isolated with only the music.
Use of music? Intense and tonally dark.
Conventionally used in thriller films.
The Star Wars theme plays throughout the advert. This is
well-known and recognizable by most people.
The music becomes more intense as the trailer goes on
and builds up towards the end.
How many tracks? Dialogue, Sound effects and Music.
3
Sound levels? The dialogue is the loudest. Star Wars specific sound
effects are loudest over the music.
The music volume picks up when there is nothing else
happening.
Length? 0:45

2. Other notes/common
elements/conventions
The sounds are very specific to the franchise, as it is a
well-known and established franchise most people would
recognize.