1. Maeen Shaw
07526907883• shaw.maeen@gmail.com
Personal statement
Account Director with work experience of 8 years in various fields of media like Advertising
Agency, Printing Industry and an Outdoor Selling Media firm. Time management is the key
to success and I follow this motto. Client satisfaction is something I look for and I am a
complete team player.
Key Skills
Digital Marketing certified by Google Ad word
Proficiency in all areas of Microsoft Office, including Access, Excel, Word and PowerPoint
Excellent communication skills, both written and verbal
Basic Level Spanish
Qualified debater, have won accolades
Employment History
Account Director, Tag World Wide- India- (November 2012- June 2015)
I joined as a Group Account Manager, and after my performance I was promoted to the position of
Account Director. I had a team of 6 people working with me
Clients- Jaguar Land Rover India, HP India, Apple Iphone, Sesame Street, Levis and Pernod Ricard,
Pepsi Co.
About Tag- Create, Manage and Deliver is the motto. An advertising agency specialized in adaptations,
creation and make sure we adhere to the guidelines.
Responsibilities:
• I used to take brief from the client, and share it with my creative team to work on
the same and deliver on time
• Adhere to guidelines
• Post getting the work complete by the creative team, I used to brief the
production team on the same
• Getting approvals from various channel partners before releasing the artwork.
• Coordination with the Media agency for MR (material requisition), and get the
adaptations done in the sizes as per the MR
• To explore new ideas with the client, and get them transformed in to reality
• Through execution with collective efforts by creative team.
• To work as trouble shooter by applying my printing experience to the interest of
job and client to save time, efforts and money.
• Negotiations with the printers on critical timelines and tight cost pitching.
• For handling liaison with international clients and regional offices.
• Checked the final invoice before sharing it with the client. Made sure my team
delivered PO to vendors on time
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2. Achievements
• Successfully launched campaigns for Jaguar Land Rover India. Campaigns
consisted of Print, Outdoor, TVC and Events, Online Media and POS elements
• Launched various campaigns for HP India like HPCM Connect Music, HP festival
campaign. HP Event in various educational institutions. Apart from this took care of
there regular projects
• Was leading the Iphone6 & 6s launch pan India. The project consisted of creating
some new creative for Indian Market, adapting some creative and make sure they
were within the guidelines. The campaign consisted of Print, Outdoor, Radio and
POS elements
• Created and adapted different artworks of Levis according to their projects
• Look after the language translations of episodes for Sesame Street.
• Print, Outdoor and TVC campaigns for Pernod Ricard which had brands like Absolut,
Chivas regal 18, Chivas 12, Glendifich to name a few.
• Won the pitch for Coffee Table Book for Government of India. We created the entire
book, which comprised of Tea, Coffee and Spices. My team and me did extensive
research regarding the content of the book. It was launched by the Prime Minister of
India
• Team leader for a new product launch called “Sting” for Pepsi. Made creative and
research material to carry out the first stage.
Business Manager, Print Expressions- (August 2009-November 2012)
I joined as Assistant Business Manager, and with my successful performance I was promoted as
Business Manager.
Clients- Hyundai Motors Ltd, Nestle India, Coca Cola, Oberoi Group of Hotels, Green Peace
About Print Expressions- A printing press specialized in offset, digital and other value additions in
printing for all kind of brand promotion and POP. We provided clients with design and innovative
printing solutions.
Our company had clients from various sectors like Automobiles, FMGC, Telecom. Media.
Responsibilities:
• Client servicing, which consisted of understanding of the project, providing ideas and
brainstorming for the same. Once we get the initial samples approved, I was
responsible to check the production till final product was ready.
• Handling complete coordination from client brief, to preparing a sample, getting it
approved, production process and taking it to the logical end like payments and
feedback.
• Prominent clients like Nestle, Hyundai, Coca Cola, Oberoi Group, Luxottica and
Greenpeace India were cultivated and established by me.
• Resolving the day-to-day challenges in offset printing, digital, large format printing,
and sourcing out the desired materials, innovative techniques.
Achievements:
• Successfully handled the i10 launch and Auto Expo campaign for HYUNDAI and
finalized yearly contract for PAN India branding.
• Worked as a project head for Coke studio season 2 and Coke Vitingo launch to
name a few of their prominent campaign
• Nestle worked on the successful land of their “SHSH” campaign, and later provided
them with innovative chemical free wall paper solutions. Worked extensively for
Nestle on many of their internal brands for which we were awarded as well
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3. • Developed Standard Operating Procedures for the team while execution of various
jobs and campaigns. Organized various games and motivational programs for strong
team building.
• Launched the concept of 100% green customized wallpaper - MY WALL. Established
the Brand in the market at a premium position and got alliance with VOGUE
magazine and Nestle PAN INDIA.
• Handled the launch of GREENPEACE in India and strengthen the relationship for a
continuous business growth for more than 3 years.
Account Executive, Emirates Neon Group, UAE – (March 2008- May 2009)
About Emirates Neon- One of the leading visual communications and outdoor media solutions
company in the UAE and across the Middle East.
Responsibilities:
:
• Was into client servicing and account management
• Look for new business opportunities and make them into profitable ventures
Achievements:
• Organized events like Nach Baliye - Dubai, Kylie Minogue after Party Movie premiers
• Gave company 300,000 DH business in a year
Internship:
Planman Media and Consulting, India- April 2007- July 2007
Responsibilities
• Worked as a business development intern in Marcom, Worked as an event manager
and handled BTL projects for HSBC, Coke and Seagram’s in Plan man activation
Education
• MBA: Marketing and Finance, Indian Institute of Planning and Management, 2008
• Graduation: BA Economics Delhi University, 2006
• School: Mater Dei Convent- 2003
Awards & Accolades
• Ad word certified in Digital marketing by Google- 2015
• Trained in Internal MIS of Tag named CMD
• Was named as one of the most influential woman in the Print Industry in India
by Print Week Magazine -2013
• An article was published on me in Print Week 2013
• Won National Award for Best large format printing-2012
• Nominated as Best Digital printer and large format printing -2012
• Won best small printer award by Print week India-2011
• Won Director’s Silver Medal at IIPM for overall excellence
• Represented my institute at UN meet which was organized for us
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4. Seminars / Workshops
• Jaguar Land Rover Brand Training
• HP Brand Seminar
• Kyoorius Design Yatra
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