This document discusses employer branding and how important it is for attracting and retaining top talent. It defines employer branding as promoting a company as the employer of choice among its target group. The document outlines steps for effective employer branding, including clear job descriptions, competitive benefits and salary, good employee communication, a positive company culture, empowering employees, and addressing issues promptly. It provides Unilever as an example that focuses on employer branding through its "Could it be U" campaign, branded website, and office environment.

1. EMPLOYER BRANDING
(IMAGE MANAGEMENT )
• ACHAL KHANDELWAL – 20
• SWAROOP PAGE – 27
• DHIRAJ SARUKTE – 38
• VINIT SHAH – 42
• VIKRANT THAKUR – 54

2. IMPORTANCE OF EMPLOYER
BRANDING
• In today's highly competitive job market, employer branding is
a crucial tool for attracting and retaining the right kind of
talent.
• It helps you recruit highly-skilled and promising new
employees and enhances their loyalty by increasing their
identification with the company. It also raises an organizations
visibility in the job market and makes it stand out from the
competition.

3. EMPLOYER BRANDING
• Employer branding is the process of promoting a company, or
an organization, as the employer of choice to a desired target
group, one which a company needs and wants to recruit and
retain.
• The process facilitates the company’s ability in attracting,
recruiting and retaining ideal employees – referred to as Top
Talent in recruitment – and helps secure the achievement of
the company’s business plan.

4. What makes companies
attractive
• Attractive companies place an emphasis on employee
relations.
• No employee wants to work for a company that disregards its
staff by refusing to pay a decent salary, to communicate
consistently and to treat employees in a respectful manner.
• By making your company attractive to prospective employees,
you enable your company to hire high-performing employees
who increase productivity and sales and allow your company
to grow. Making your company attractive to work for may
require you to make a few small changes or drastically
overhaul your company’s culture and policies.

5. Step of -
1- job descriptions and explain to employees the requirements
to move up in the company.
2- benefits and salary packages
3-employee communications policy
4- company’s culture
5-Empower your employees
6-Meet with employees regularly and discuss company
happenings and employee performance.
7-Deal with problems immediately.

6. HOW UNILEVER FOCUSES ON
EMPLOYER BRANDING
• The Could it be U end line is the key thought behind the campaign.

7. WEBSITE
The website activity is a critical part of the campaign, as the main objective for
the advertising is to drive people to your website.

8. OFFICE ENVIRONMENT
• Branding of the office environment follows the Unilever corporate
identity. Bringing the vitality of the new Unilever brand to life in the
workplace enables all Unilever’s workspaces (no matter where they
are in the world) to feel as if they are part of one family.