Its quite good to know about the Entrepreneurial skills before starting up a business. This presentation will help the small business people to attain their path in a simple way.

1. ENTREPRENEURIAL
SKILLS
By G RAJ NARAYAN
Content prepared by G Raj Narayan, 2014. Not to be reproduced.

2. WHO TREADS THIS PATH?
 Challenges, Freedom and Passion
 Keen desire to achieve
 Strong will to succeed
 Capability to work 24x7
 Out of the box thinking
 Explore off the beaten track
Content prepared by G Raj Narayan, 2014. Not to be reproduced.

3. REQUIRED SKILLS
 Good planning capabilities
 Domain knowledge
 Competitive, Leadership and Innovation skills
 Multi-tasking skills
 Resource Management: finances, employees, time
 Ability to stick to schedules
Content prepared by G Raj Narayan, 2014. Not to be reproduced.

4. ATTITUDINAL REQUIREMENTS
 Assertive personality
 Open mind for learning
 Open to criticism
 Strong desire to please and satisfy
 Networking capabilities
 Ability to withstand failures
 Hard work and Perseverance
Content prepared by G Raj Narayan, 2014. Not to be reproduced.

5. FAMILY REQUIREMENTS
 Should have at least moral support from
immediate family members
 Not too many family commitments, either
psychological or financial
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6. FINANCIAL STRENGTHS
Reserves to sustain without any returns for
a year or two
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7. PROBLEMS OF A START-UP
 Financial assistance from Banks
 Marketing skills
 Finding Manpower
 Multi-skilled and Multi-tasking needs
 Interactions with Government departments:
Electricity, Pollution Control Board, Excise, Sales Tax,
Service Tax, Labour, Municipal Corporation etc
Content prepared by G Raj Narayan, 2014. Not to be reproduced.

8. ROAD TO SUCCESS
 Let the right attitude show
 Focus on Quality
 Stick to promised schedules
 Communicate with customers
 Upgrade knowledge, skills and technology
Content prepared by G Raj Narayan, 2014. Not to be reproduced.

9. UNIQUENESS OF RADEL
 Small and modest beginning
 Innovative solutions
Promoters’ passion for the products
Customer-centred approach
 Rapid turnover of cash flow
 Continuous innovation
 Scale model of ideal industry
Content prepared by G Raj Narayan, 2014. Not to be reproduced.

10. SMALL AND MODEST BEGINNING
 Established:1979
 Initial Capital: Rs.10,000/-
 Sub-contract manufacturer for BHEL
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11. INNOVATIVE SOLUTIONS
Problem: No equipment available to test multi-layer coils
Developed Multilayer coil tester and ensured zero defect
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12. PROMOTER’S PASSION
Inventions of electronic musical instruments:
1979
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13. CUSTOMER-CENTRIC APPROACH
Extracts from Appreciation Letters from Customers
I am most impressed
with the swiftness of your
reply and your service.
Now I can see why the
rest of the world feels
threatened of Indians.
Paresh Shah, London
I must say I am very, very impressed
with Radel's customer service. Your
responses to my questions have been
both fast and friendly. My overall
opinion is that Radel is a first-rate
company in all aspects, and I will be
sure to spread the word among my
fellow students of Indian music here in
the United States.
Tom Austin
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14. CUSTOMER-CENTRIC APPROACH
Extracts from Appreciation Letters from Customers
You have a very
satisfied customer here
:-).
It’s obvious to me that
your company is
committed to
innovation, customer
satisfaction, and
refinement. It's certain
you will see more
orders from me.
Suresh, Australia
Your package arrived in excellent
condition on June 24, a mere 7 days for
delivery. Your excellent packaging would
have prevented all damage from
anything less than the direct crush of an
elephant's foot. Both instruments work
well. Consider me a well-pleased
customer.
George Graves USA
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15. CUSTOMER-CENTRIC APPROACH
Extracts from Appreciation Letters from Customers
I really appreciate the service
rendered by Radel
It is really nice to note that the after
service rendered by your company
is far beyond service rendered by
many of the service industry.
I don’t have any words to express
my satisfaction
Ganesh, Hyderabad
Any one who thinks of
a "sruti box” it should
be RADEL.
Dr.S.A.S Sarma,
Pondicherry
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16. CONTINUOUS INNOVATION:
EXPANSION OF PORTFOLIO
Design and manufacture of
electronic fan regulators:1981
Design and manufacture of
automated home lighting
controls: 1982
Content prepared by G Raj Narayan, 2014. Not to be reproduced.

17. CONSTANT UPGRADATION
OF PRODUCT PORTFOLIO
First model of electronic
tambura for Indian music:1979
One of the new models of
Digital tambura: 2014
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18. CONSTANT UPGRADATION
OF PRODUCT PORTFOLIO
Invented electronic Tabla
for North Indian music:1987
The first electronic tabla Taalmala
The latest model of
digital tabla: 2014
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19. NEW INVENTION ADDED
TO PRODUCT PORTFOLIO
Digital Veena
Invented and Patented: 2002
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20. DRIVERS OF STEADY GROWTH
Management of:
•Cash Flow
•Product Portfolio
•Marketing Skills
•Quality Awareness
•Customer-Centric Approach
Led to growth and set up of a Private Ltd company: 1994
Content prepared by G Raj Narayan, 2014. Not to be reproduced.

21. TIMELY EXPANSION
 Set up a state of the art factory in Electronics City Bangalore:
1995
 Obtained ISO 9001:2000 Certification: 2003
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22. PROBLEMS OF GROWTH
 Creation of core team
 Need for quality Managerial staff
 Higher overheads
 Wider applicability of statutory laws
 Wider area of operation - Sales & Marketing costs
 Competition from unorganized sector
Content prepared by G Raj Narayan, 2014. Not to be reproduced.

23. PROS & CONS OF
REVOLUTIONARY PRODUCTS
PROS
 First mover: Creates Buzz
 Less Competition initially
CONS
 Concept Selling
 Slow Customer Adoption
 Innovative Marketing needed
Content prepared by G Raj Narayan, 2014. Not to be reproduced.

24. PROS & CONS OF A
SMALL PLAYER IN A NICHE MARKET
PROS
 Fewer Competitors
 Better Margins
CONS
 Small market - Limited Growth options
 Small marketing budget - Limited Visibility
 Employees disconnect with product line
 Batch Production
Content prepared by G Raj Narayan, 2014. Not to be reproduced.

25. PROBLEMS & SOLUTIONS
SOLUTIONS
 Be fair and transparent
 Be Law-abiding, principled
 Upgrade continuously
 Hire and train
 Optimize Cash Flow
PROBLEMS
 Ethics - Employees, Customers,
Dealers
 Govt. Agencies
 Copy-cats
 Manpower
 Funding
Content prepared by G Raj Narayan, 2014. Not to be reproduced.

26. DIVERSIFICATION
Leveraged extensive domain knowledge in the Aerospace sector to set up
an Aerospace company: 2005
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27. AEROSPACE PRODUCTS
Speed Switch for Dornier
Electronic bomb release
Distributor for Jaguar
RMI tester
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28. QUALITY CERTIFICATIONS
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29. AWARDS
 IMM BINATONE Award for Innovative marketing: 1987
 Karnataka Rajyotsava Award: 1996
 Karnataka Kalashree Award: 2001 (Govt of Karnataka)
 R&D Award from Govt. of India: 2010
Content prepared by G Raj Narayan, 2014. Not to be reproduced.

30. When Creativity and Innovation combine with
Stringent Military Quality, you get
Radel
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31. SO WHAT DOES IT TAKE TO BE
AN ENTREPRENEUR?
All of these qualities
Plus
Your own DNA
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32. GOOD LUCK!
Content prepared by G Raj Narayan, 2014. Not to be reproduced.