Why theory is crashing by reality. Dmytro Zinoviev

1. Why theory is
crashing by reality?
Steps for
integration

2. Dmytro Zinoviev
14 years of experience in IT
Product and Outsourcing Companies
Software Engineer  Top Manager
Head of Mobile, Digital Strategy &
Experience Design in EPAM East Ukraine
(400 engineers in 2 locations)

3. Trends we are
going to use

4. SDLC World Trends
Evolution of SDLC

5. Any other trends on all
levels…

6. Experiment

7. Brainstorming
Define and Allocate Roles
Establish Communication
Develop Workflow
Monitoring and Control
Keep Calm and Not Blame
Team Management
etc.

8. Practice Exercise

9. Result in 15 minutes
One person will be smarter than others (by his/her own opinion)
Haus and blaming
Group of people doesn't believe in the result
In time the rest of the group doesn't believe in the result
Achieving the result with deviations and violations
etc.

10. Where are these
professionals?

11. Where are these
professionals?

12. Direct correlation
with production

13. Specific of Human Brain Work

14. Specific of People
Relationships

15. Possible Obstacles on a Way
Company is focusing on what it does - there is no strategy needed
Customer doesn’t ready for changes in his/her ”world”
There are more than one ambition people in the team
Directive management model
Blaming and Emotional War
There is no mature person, who can take ownership and responsibility
etc.

16. Who should be responsible for
it?

17. Who should be responsible for
it?
YOU

18. How to avoid deadlock?
Manager Client
Raise an issue or
suggestion due to
not optimized
process
1
2
Protective reaction
Emotions due to
her incompetence

19. How to avoid deadlock?
Manager Client
Raise an issue or
suggestion due to
not optimized
process
1
2
Protective reaction
I know it!
Is it doubt in my
competence?
Collect experience
and represent
numbers

20. How to avoid deadlock?
Manager Client
Raise an issue or
suggestion due to
not optimized
process
1
2
Protective reaction
Who is she?
Is she blaming
me?
Collect experience
and represent
numbers
There is how we
can solve it using
the industry's
practices

21. How to avoid deadlock?
Manager Client
Raise an issue or
suggestion due to
not optimized
process
1
2
Protective reaction
It isn’t new idea, who
will take
responsibility for
that?
Collect experience
and represent
numbers
There is how we
can solve it using
the industry's
practices
There are initial
steps we need for
integration

22. How to avoid deadlock?
Manager Client
Raise an issue or
suggestion due to
not optimized
process
1
2
Protective reaction
I know it! I could it
before without you,
but I’m not
interesting in it for
now!
Collect experience
and represent
numbers
There is how we
can solve it using
the industry's
practices
There are initial
steps we need for
integration
I will take driving
for first iterations
to establish the
process

23. How to avoid deadlock?
Manager Client
Raise an issue or
suggestion due to
not optimized
process
1
Looks like I have
options and saving
my face in this
negotiation caseCollect experience
and represent
numbers
There is how we
can solve it using
the industry's
practices
There are initial
steps we need for
integration
I will take driving
for first iterations
to establish the
process
What do you think
about that, may we
try to implement
it?
Give time to make
decision based on all
information you shared

24. How to avoid deadlock?
Manager Client
1
2
3
4
5

25. THANK YOU!