Lviv Project Management Day 2017 Іван Лешко "Solving Business Cases in Harvard Style."

1. E x tra
mi l e

2. Am I
an gry?

3. N o,
Iʼm n ot

4. Wate r me l l o n
17 cent/kg

5. Good
people
0 = =
1
0,5 cent
50 gramm
Normal
people
and

6. Client
PM DL CP VP

7. opera-
tional
operational
operational/
business
business
Client
PM DL
CP

8. Can we
divide
ou r
clie n ts ?

9. Marketing
your persona
H o w p e o p l e f e e l a b o u t y o u ?
Yo u r i d e a i s e q u a l t o z e r o u n t i l i t ʼ s i n y o u r h e a d
M a r k e t i n g i s a h e a d o f o p e r a t i o n
S e l l y o u r i d e a s
S e l l e m o t i o n s , b u t n o t r a t i o n a l

10. 91%
7%
2%
Regional meetings
participation
Make speeches at the meetings
and Lead social initiatives
Leaders
Followers
Stoker

11. Do you understand why Yahoo
lost to Google?
Internet news are truth by default
Leader can explain why he/she
likes or doesnʼt like something
If you never saw, you will never
know how it could be different...
Read > Think > Talk > Do
I believe that books are read
by leaders when magazines
and newspapers are read by
followers...
by Brett Hurt

12. OnePaper
Book
Join to our community on facebook
and connect to Ivan Leshko as well
facebook.com/onepaperbook
onepaperbook.com